Science is O2 Libro de texto escolar de Jaehun Kim

El diseño Science is O2 Libro de texto escolar de Jaehun Kim es un ganador altamente estimado del prestigioso 2022 A' Design Award de Oro en la categoría de competición Diseño Educativo.

OroEducación· 2022

Science is O2 Libro de texto escolar

de Jaehun Kim

Cliente: Visang

Ganador del A' Design Award de Oro en la Categoría Educación

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Colores

El Diseño

Acerca de Science is O2 Libro de texto escolar

Science is O2 es una serie de libros de texto escolares de ciencias para estudiantes de primaria, secundaria y bachillerato. Cada portada incorpora un código QR con forma de llave que enlaza con información sobre el libro, promociones y vídeos científicos. En el interior se incluyen más códigos QR junto a los elementos principales, que dan acceso a vídeos de experimentos y preguntas adicionales. El barnizado mate, los gráficos con relieve epoxi y los acabados brillantes crean un efecto vívido y semitridimensional. Las esquinas son redondeadas para una manipulación más segura, y los enlaces digitales amplían el aprendizaje más allá de la página impresa.

El Reconocimiento

Acerca del A' Design Award de Oro

Science is O2 Libro de texto escolar ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Science is O2 Libro de texto escolar sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Science is O2 Libro de texto escolar crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Dimensiones y Embalaje: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Etiquetas: workbook, science, O2, QR Code
Tecnología de Producción: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Desafío de Diseño: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Investigación: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiración: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Duración del Proyecto: Launched in Korea in September 2021
Flujo de Operación: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Miembros del Equipo: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Créditos de Imagen: Visang Creative Design Lab, 20121