El diseño Whoatemytofu Tipografía de Yuntong Sun es un ganador altamente estimado del prestigioso 2022 A' Design Award de Bronce en la categoría de competición Diseño Social.

BronceSocial· 2022

Whoatemytofu Tipografía

de Yuntong Sun

Cliente: Yuntong Sun

Ganador del A' Design Award de Bronce en la Categoría Social

39,448

Ganador de Premio Verificado

Verificar Estado del Premio para #127987

Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Whoatemytofu Tipografía

Whoatemytofu es un proyecto de diseño social construido en torno a una tipografía de código abierto llamada The Tofu Type. El nombre alude a un dicho chino que emplea el acto de comer tofu como metáfora del acoso sexual. Las formas de las letras se generaron a partir del proceso de cortar tofu, y los espacios negativos evocan el material cortado. El proyecto incluye además una serie de carteles y el concepto de un sitio web. Los visitantes pueden introducir las palabras hirientes que escucharon durante el acoso y recibir un cartel para compartir en redes sociales con un hashtag. La tipografía puede descargarse de forma gratuita. El objetivo es dar voz a las víctimas y brindarles un sentido de unidad.

El Reconocimiento

Acerca del A' Design Award de Bronce

Whoatemytofu Tipografía ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Whoatemytofu Tipografía sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Whoatemytofu Tipografía satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Dimensiones y Embalaje: Poster, 1350px*1080px
Etiquetas: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Tecnología de Producción: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Desafío de Diseño: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Investigación: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Inspiración: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Duración del Proyecto: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Flujo de Operación: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.