Imagine Center Identidad Visual de Satie Eljack

El diseño Imagine Center Identidad Visual de Satie Eljack es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2021

Imagine Center Identidad Visual

de Satie Eljack

Cliente: Satie

Ganador del A' Design Award de Plata en la Categoría Gráfico

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Ganador de Premio Verificado

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Colores

El Diseño

Acerca de Imagine Center Identidad Visual

El objetivo era utilizar formas, colores y técnicas de diseño inspiradas en las posturas de yoga. Diseñando elegantemente el interior y el centro, ofreciendo a los visitantes una experiencia tranquila para renovar su energía. Por lo tanto, el diseño del logotipo, los medios en línea, los elementos gráficos y el empaque siguieron la proporción áurea para tener una identidad visual perfecta como se esperaba para ayudar a los visitantes del centro a tener una gran experiencia de comunicación a través del arte y el diseño del centro. El diseñador encarnó la experiencia de la meditación y el yoga en el diseño.

El Reconocimiento

Acerca del A' Design Award de Plata

Imagine Center Identidad Visual ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Imagine Center Identidad Visual sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Imagine Center Identidad Visual es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Dimensiones y Embalaje: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Etiquetas: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Tecnología de Producción: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Desafío de Diseño: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Investigación: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Inspiración: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Duración del Proyecto: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Flujo de Operación: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.