PepsiCo Foundation Sistema de identidad de Dennis Furniss

El diseño PepsiCo Foundation Sistema de identidad de Dennis Furniss es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2021

PepsiCo Foundation Sistema de identidad

de Dennis Furniss

Cliente: PepsiCo International Mexico

Ganador del A' Design Award de Plata en la Categoría Gráfico

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Colores

El Diseño

Acerca de PepsiCo Foundation Sistema de identidad

PepsiCo Foundation es un sistema de identidad creado para una organización sin fines de lucro que apoya a comunidades en México y América Latina. El diseño sustituye un lenguaje visual corporativo por uno más humano. Formas arquetípicas representan los tres pilares principales de la fundación. En un sistema modular, estas formas se combinan y multiplican para conformar patrones y texturas. Una tipografía geométrica, una paleta cromática vibrante, un estilo fotográfico y un estilo de ilustración completan la identidad. El sistema se aplica a un manual de marca digital y a materiales para eventos como camisas, bolsas y gorras.

El Reconocimiento

Acerca del A' Design Award de Plata

PepsiCo Foundation Sistema de identidad ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que PepsiCo Foundation Sistema de identidad sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. PepsiCo Foundation Sistema de identidad es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensiones y Embalaje: There are not packaging deliveries
Etiquetas: PepsiCo, Foundation, identity, system, strong, consistency
Tecnología de Producción: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Desafío de Diseño: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Investigación: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiración: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Duración del Proyecto: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Flujo de Operación: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patentes: Copyrights: PepsiCo International Mexico
Miembros del Equipo: Innovation Design Center LATAM
Créditos de Imagen: All Images: Design Innovation Center LATAM