WoodBergs Naturaleza de Patrizia Dottori

El diseño WoodBergs Naturaleza de Patrizia Dottori es un ganador altamente estimado del prestigioso 2021 A' Design Award de Hierro en la categoría de competición Diseño de Fotografía y Manipulación Fotográfica.

HierroFotografía· 2021

WoodBergs Naturaleza

de Patrizia Dottori

Cliente: *PatIsHere

Ganador del A' Design Award de Hierro en la Categoría Fotografía

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Colores

El Diseño

Acerca de WoodBergs Naturaleza

Estas imágenes representan detalles de secciones de árboles talados para transformarlos en otra cosa. El uso de la inversión negativa y la impresión directa sobre aluminio realzan los colores y el concepto de destrucción de nuestro planeta. El artista se inspira en la fotografía artística y los derechos medioambientales, transformando detalles de la naturaleza y la flora: la técnica y los derechos fotográficos se fusionan en imágenes surrealistas para llevar al espectador a reflexionar sobre lo que se puede hacer para salvaguardar el planeta. Un mundo mejor es posible, también depende de ti.

El Reconocimiento

Acerca del A' Design Award de Hierro

WoodBergs Naturaleza ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que WoodBergs Naturaleza sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. WoodBergs Naturaleza es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: It is one of the seven works on the elements of nature, flora, printed in negative directly on aluminum. In these images, which belong to the Winter series, are trees cut and ready to be distributed and transformed.
The use of surreal expression through negative inversion is a technique that the artist began to use in 2008 to reinforce the concept he wants to express: increasing the level of awareness on the consequences of our actions on the environmental issue.
Dimensiones y Embalaje: All the pictures are printed in negative directed on aluminium.
900 mm x 650 mm (orizontal pictures), 0,5 mm depth.
Etiquetas: nature, wood, trees, flowers, leaves, environment, planet, photography, photo, artistic-photos
Tecnología de Producción: She tooks the pictures in this case with her smartphone Samsung S7edge, raw method, as because she realized that she went in a carpentry where she found all the trees cut down and ready to be transformed into something else. It was a unique moment.
Than she inverted the pictures with Adobe Photoshop, as she did with the other pictures of the project, and she put them in the Series Winter.
Finally she printed them directly on aluminum to enhance the colors.
Desafío de Diseño: Her thoughts on environmental issues and her surrealistic taste have pushed her into expressive research, through photography, to express her point of view with an artistic eye both for the technique (photographic inversion) and for the realization.
The difficulty in photography and in this project lies in capturing the viewer's attention through a beautiful and mysterious image. The increased visibility increases the possibility of understanding that all mankind must safeguard nature and the planet before it is too late.
Investigación: It is a type of photographic research on nature, flora, in details and in panoramas, which aims to awaken the conscience on the environmental problem, using above all the professional camera (Nikon) but also the mobile phone on some occasions, like this one. In showing the photos during the exhibitions she was able to listen to the sensations and emotions that the images created in the impact with the visitors and to understand if the right questions were asked to interpret her goal.
Inspiración: Photography and politics are two fundamental elements in her life. When she started the environmental rights project, in order to sensitize people to safeguard nature, she took into consideration the four fundamental elements. But later she had the need to interpret Flora and for this reason she examined the oriental philosophy which is based on the five fundamental elements, therefore including wood, which becomes her Flora, represented in negative.
Duración del Proyecto: The WoodBergs project started in November 2012 in New Canaan in Conecticut and last presented in April 2015 in Rome. These photos from the Winter Series in particular were never presented in public because they were taken later, in 2017.
Flujo de Operación: Photos do not transform themselves but they could transform the mind of the viewer because he sees different colors from reality and asks himself questions.
Créditos de Imagen: Image #No 1: patrizia dottori, WB_S4_Wood_09, 2017
Optional Image #No 1: patrizia dottori, WB_S4_Wood_01, 2017
Optional Image #No 2: patrizia dottori, WB_S4_Wood_03, 2017
Optional Image #No 3: patrizia dottori, WB_S4_Wood_05, 2017
Optional Image #No 4: patrizia dottori, WB_S4_Wood_10, 2017
Video Credit: patrizia dottori, 2014