Don't Lose Your Biculutural Campaña publicitaria integrada de Yingbo Qiao

El diseño Don't Lose Your Biculutural Campaña publicitaria integrada de Yingbo Qiao es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Publicidad.

PlataPublicidad· 2021

Don't Lose Your Biculutural Campaña publicitaria integrada

de Yingbo Qiao

Cliente: Sparrow Creative Lab

Ganador del A' Design Award de Plata en la Categoría Publicidad

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Colores

El Diseño

Acerca de Don't Lose Your Biculutural Campaña publicitaria integrada

"Don't Lose Your Bicultural" (No pierdas tu biculturalidad) es una campaña publicitaria integrada creada para un servicio de canales de televisión étnica. La campaña incluye ocho carteles, y cada título está escrito en un idioma diferente: portugués, chino, árabe, ruso, japonés, francés, italiano e hindi. Las piezas visuales emplean pixel art y se construyen a partir de la carta de ajuste televisiva, que alude al momento de la pérdida. Los símbolos de los países participantes se unen para crear una imagen unificada y diversa. El objetivo es animar a las comunidades inmigrantes a conservar sus lenguas y su herencia cultural.

El Reconocimiento

Acerca del A' Design Award de Plata

Don't Lose Your Biculutural Campaña publicitaria integrada ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Don't Lose Your Biculutural Campaña publicitaria integrada sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Don't Lose Your Biculutural Campaña publicitaria integrada es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensiones y Embalaje: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Etiquetas: Culture diversity, Ethnic Channel, Culture integration,
Tecnología de Producción: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Desafío de Diseño: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Investigación: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiración: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Duración del Proyecto: The project started in November 2020 in San Francisco and finished in January 202.
Flujo de Operación: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Miembros del Equipo: Yingbo Qiao
Créditos de Imagen: Illustration/Creative Director: Yingbo Qiao