El diseño A is van Os Libro de Autobahn es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Medios Impresos.

PlataImpresión· 2021

A is van Os Libro

de Autobahn

Cliente: Autobahn

Ganador del A' Design Award de Plata en la Categoría Impresión

33,572

Ganador de Premio Verificado

Verificar Estado del Premio para #116728

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Colores

El Diseño

Acerca de A is van Os Libro

A is van Os es un libro sobre la historia del alfabeto latino. El libro muestra la evolución de cada letra a lo largo de cuatro períodos históricos. Los cambios están dibujados con líneas nítidas y colores vivos, de modo que cada transformación resulta fácil de seguir. Todas las formas originales de las letras fueron talladas a mano en piedra y fotografiadas, como referencia a las primeras letras grabadas en roca. La tapa dura lleva una imagen de piedra acabada con un recubrimiento de gravilla, que otorga una superficie táctil. El libro mide 240 por 240 milímetros.

El Reconocimiento

Acerca del A' Design Award de Plata

A is van Os Libro ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que A is van Os Libro sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. A is van Os Libro es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: A is van Os shows the development of each letter in four time periods in history. The changes are visualised in bright colours so they are easy to follow. Since the first letters were cut in stone, Autobahn hand carved all original letterforms in stone as a visual reference. The stone on the cover of the book is finished with a gravel coating so it becomes tactile. Besides the book Autobahn designed 3 typefaces which are free for download and can be used to send secret messages to friends in earlier forms of the alphabet.
Dimensiones y Embalaje: Width 240 mm x Depth 240 mm Height 10 mm
Etiquetas: Autobahn, Typography, Design, Graphic, Alphabet, Writing, Dutch, History, Book, Children
Tecnología de Producción: Print: PMS 805, Reflex Blue
Paper: Arctic Volume 115gr
Hard cover: Cardboard wrapped in Wibalin Soft 300gr
Varnish: Spot-UV gravel coating on cover
Stones: Hand-cut and photographed
Desafío de Diseño: To show this transition of the alphabet, Autobahn visualised the transformation for each letter with clear lines and color differences. Through this method, readers can easily follow the transformations, see how the letter developed and still see where it originated from. This aspect makes the book unique in its sort.
Investigación: Our alphabet has changed considerably over time. In short, it began 4,000 years ago with images carved into rock in the Sinai desert. This script (called Proto-Sinaitic) was adopted and modified by the neighboring Phoenicians (around 1500 BC). The Phoenicians were seafaring folk and granted the alphabet to the Greeks (around 800 BC); which made trading far easier. The Greeks slightly adapted the letter forms before handing them on to the Romans, who completed the alphabet. And it's this alphabet that we, in the Western world, still use today.
Inspiración: The initiative originated from the work ethos of Autobahn: text is image. Designer Rob Stolte was fascinated by the way his son was learning to write and would get him to copy the alphabet. A four year old's spatial insight is far from developed. They tend to write in different sizes, mirrored and upside down. It was during this process that Stolte recognised a number of alphabetical primordial forms. From there, he decided to design a series of objects explaining the history of our alphabet.
Duración del Proyecto: The project started in 2016 and was published in 2018 in Dutch. It was exhibited at the 65th Type Directors Club New York in 12 countries, received a Golden European Design Award and was nominated for a D&AD award and a Dutch Creativity award. The book is translated into French in 2020 and in English in 2021 (Q4).
Flujo de Operación: Text and image are insightful, worth knowing and in an appealing, hyper-hip style for kids; bright blue and almost fluorescent orange-red.
Design, drawings and text are coherent and consistent, this entire book exudes the basic principle of the often awarded Autobahn: text is image. A wonderful book for all children and others who love letters, history and design.
Miembros del Equipo: Concept, design text and illustrations: Autobahn
Text: Bette Westera
Research and advice: Ben Haring
Advice and production: Drukkerij Wilco
Redaction, publishing and distribution: Uitgeverij Gottmer
Animation: Jochem Koopman
Documentary: Niels Mud
Product photography: Justina Nekrašaitė / De Monsterkamer