Wenzhong Liquor Centro de experiencias de Liuqiang Feng Zhibo Gong

El diseño Wenzhong Liquor Centro de experiencias de Liuqiang Feng Zhibo Gong es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

BronceInterior· 2021

Wenzhong Liquor Centro de experiencias

de Liuqiang Feng Zhibo Gong

Cliente: Hope Interior Design

Ganador del A' Design Award de Bronce en la Categoría Interior

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El Diseño

Acerca de Wenzhong Liquor Centro de experiencias

Wenzhong Liquor es un centro de experiencias construido dentro del taller de una destilería en Zunyi. Una pasarela de madera articula el recorrido del visitante y conecta la sala del arte de la destilación, la sala de la cultura corporativa, el sendero de la bodega de vinos, la barra central y la zona de cata. El tono rojizo de la piedra local Danxia y del sorgo, el cereal empleado en la elaboración, guía la paleta cromática. El cemento, el acero y la tierra apisonada contemporánea conforman las superficies interiores, materiales que además ofrecen resistencia al fuego. La estructura original de la fábrica es de baja altura, por lo que se abrió un segundo nivel en el área central para ganar altura y presencia espacial.

El Reconocimiento

Acerca del A' Design Award de Bronce

Wenzhong Liquor Centro de experiencias ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Wenzhong Liquor Centro de experiencias sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Wenzhong Liquor Centro de experiencias satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Dimensiones y Embalaje: The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
Etiquetas: Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Tecnología de Producción: In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Desafío de Diseño: Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Investigación: The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiración: Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Duración del Proyecto: The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Flujo de Operación: The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Patentes: Copyrights belong to Hope Interior Design, 2020.
Miembros del Equipo: Liuqiang Feng
Zhibo Gong
Dan Li
Créditos de Imagen: Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.