Beltur Go Envases para alimentos de Musa Celik

El diseño Beltur Go Envases para alimentos de Musa Celik es un ganador altamente estimado del prestigioso 2021 A' Design Award de Hierro en la categoría de competición Diseño de Envases.

HierroEnvases· 2021

Beltur Go Envases para alimentos

de Musa Celik

Cliente: Beltur

Ganador del A' Design Award de Hierro en la Categoría Envases

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Ganador de Premio Verificado

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Colores

El Diseño

Acerca de Beltur Go Envases para alimentos

Beltur Go es una gama de envases para alimentos y bebidas diseñada para su uso en grandes parques urbanos. La caja de comida puede colocarse sobre el vaso de la bebida y la pajita atraviesa la caja, de modo que la comida y la bebida se sostienen con una sola mano. Pequeñas zonas plegadas de la caja pueden abrirse para contener salsas. La caja de comida también puede utilizarse por separado, con un tenedor colocado encima. Todas las piezas están fabricadas en papel Bristol de 350 gramos con impresión offset, y el papel sustituye al plástico con el fin de reducir los residuos plásticos. Cada envase llega plano para facilitar su almacenamiento y transporte.

El Reconocimiento

Acerca del A' Design Award de Hierro

Beltur Go Envases para alimentos ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Beltur Go Envases para alimentos sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Beltur Go Envases para alimentos es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensiones y Embalaje: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Etiquetas: Snack, Take Away, Food Box, On The Go
Tecnología de Producción: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Desafío de Diseño: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Investigación: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiración: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Duración del Proyecto: The project took place between June 2020 and August 2020 in Istanbul.
Flujo de Operación: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Miembros del Equipo: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Créditos de Imagen: All photos taken by Musa Çelik.