Zhanggong Times Envasado de licor de Wen Liu

El diseño Zhanggong Times Envasado de licor de Wen Liu es un ganador altamente estimado del prestigioso 2021 A' Design Award de Hierro en la categoría de competición Diseño de Envases.

HierroEnvases· 2021

Zhanggong Times Envasado de licor

de Wen Liu

Cliente: Jiangxi Zhanggong Liquor Co., Ltd

Ganador del A' Design Award de Hierro en la Categoría Envases

17,137

Ganador de Premio Verificado

Verificar Estado del Premio para #112289

Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Zhanggong Times Envasado de licor

Zhanggong Times es un diseño de packaging para un baijiu producido en la provincia de Jiangxi, China. La botella está elaborada en cerámica con cocción decorativa. El frente de la caja utiliza papel gofrado, y el logotipo principal se sitúa sobre una placa metálica. El diseño se inspira en Ganzhou, conocida como cuna de la cultura roja. El rojo se emplea como color simbólico y se combina con gráficos auxiliares. Una ilustración serena muestra elementos geográficos e históricos de la región, entre ellos el río Gan. El envase mide 160 por 120 por 330 milímetros.

El Reconocimiento

Acerca del A' Design Award de Hierro

Zhanggong Times Envasado de licor ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Zhanggong Times Envasado de licor sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Zhanggong Times Envasado de licor es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Dimensiones y Embalaje: 160mm*120mm*330mm
Etiquetas: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Tecnología de Producción: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Desafío de Diseño: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Investigación: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspiración: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Duración del Proyecto: The project started in May 2020 and finished in August 2020 in Shenzhen.
Flujo de Operación: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Miembros del Equipo: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Créditos de Imagen: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.