Da Ya Li Diseño interior de restaurante de Wei Wu

El diseño Da Ya Li Diseño interior de restaurante de Wei Wu es un ganador altamente estimado del prestigioso 2021 A' Design Award de Oro en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

OroInterior· 2021

Da Ya Li Diseño interior de restaurante

de Wei Wu

Cliente: Beijing Da Ya Li Catering Co., Ltd.

Ganador del A' Design Award de Oro en la Categoría Interior

20,992

Ganador de Premio Verificado

Verificar Estado del Premio para #111709

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Colores

El Diseño

Acerca de Da Ya Li Diseño interior de restaurante

Da Ya Li es el diseño interior de un restaurante de pato asado en Chengdú, China. El elemento central es una casa del árbol roja construida en ratán. Cerca de 50.000 piezas de ratán fueron pulidas y pintadas con pistola en un taller, para luego fijarse una a una sobre una base moldeada. El entramado tejido nace en la entrada de la escalera y se extiende hasta las zonas de asientos. El rojo evoca la arquitectura imperial china y el sabor picante de la gastronomía de Sichuan. Los muros de ladrillo antiguo en negro ahumado y las baldosas del suelo equilibran la calidez del rojo. Una celosía metálica divide el espacio para responder a las necesidades comerciales.

El Reconocimiento

Acerca del A' Design Award de Oro

Da Ya Li Diseño interior de restaurante ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Da Ya Li Diseño interior de restaurante sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Da Ya Li Diseño interior de restaurante crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Dimensiones y Embalaje: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Etiquetas: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Tecnología de Producción: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Desafío de Diseño: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Investigación: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Inspiración: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Duración del Proyecto: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Flujo de Operación: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Miembros del Equipo: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Créditos de Imagen: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy