Dream of the Blue M6 Plus El Embalaje De Baijiu de Huashuang Liu and Jingzhang Xiao

El diseño Dream of the Blue M6 Plus El Embalaje De Baijiu de Huashuang Liu and Jingzhang Xiao es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2021

Dream of the Blue M6 Plus El Embalaje De Baijiu

de Huashuang Liu and Jingzhang Xiao

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Ganador del A' Design Award de Plata en la Categoría Envases

47,889

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El Diseño

Acerca de Dream of the Blue M6 Plus El Embalaje De Baijiu

Dream of the Blue M6 Plus adopta un diseño de lujo que refleja una estética moderna. La botella azul y la etiqueta dorada con una decoración de goteo muestran un lujo discreto y resaltan el gusto internacional. Se necesita "Dream Drop" como origen de la creatividad, utiliza una botella con forma de gota de agua y una cubierta de cristal como símbolo de estilo. La estructura es natural y la transición suave de arriba a abajo. Con la tecnología innovadora y la textura del material de mayor calidad, la calidad también ha mejorado mucho. El diseño integra modelado, color, artesanía y función ergonómica.

El Reconocimiento

Acerca del A' Design Award de Plata

Dream of the Blue M6 Plus El Embalaje De Baijiu ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Dream of the Blue M6 Plus El Embalaje De Baijiu sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Dream of the Blue M6 Plus El Embalaje De Baijiu es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
Dimensiones y Embalaje: Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnología de Producción: 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle.
Desafío de Diseño: Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
Investigación: This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
Inspiración: The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
Duración del Proyecto: The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
Flujo de Operación: This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
Miembros del Equipo: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao
Créditos de Imagen: Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.