DC Tower - Top of Austria La Instalación De Medios Permanentes de Responsive Spaces

El diseño DC Tower - Top of Austria La Instalación De Medios Permanentes de Responsive Spaces es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Bellas Artes y Diseño de Instalaciones Artísticas.

BronceBellas Artes· 2021

DC Tower - Top of Austria La Instalación De Medios Permanentes

de Responsive Spaces

Cliente: CBRE GmbH

Ganador del A' Design Award de Bronce en la Categoría Bellas Artes

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El Diseño

Acerca de DC Tower - Top of Austria La Instalación De Medios Permanentes

La DC Tower 1 es el edificio más alto de Austria y ofrece un excelente gesto de bienvenida. Una cámara web en el techo recopila fotografías continuamente y, con el tiempo, crea un conjunto de imágenes. Estos momentos capturados se organizan en tiempo real en vívidos montajes de intervalos de tiempo. Se trata de apreciar cada momento. Los sensores ofrecen seguimiento de la posición, lo que permite a las personas influir en los diseños. La pared LED en el vestíbulo celebra ambos: la ubicación y cada momento en ella. Además, proporciona un diálogo entre las personas y el edificio mismo a través de la interactividad.

El Reconocimiento

Acerca del A' Design Award de Bronce

DC Tower - Top of Austria La Instalación De Medios Permanentes ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que DC Tower - Top of Austria La Instalación De Medios Permanentes sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. DC Tower - Top of Austria La Instalación De Medios Permanentes satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Photos are captured and collected from the tower's roof every 5 minutes, every one representing the location and the uniqueness of every moment alike. 60 floors below a huge LED wall displays time-sliced photo montages in real time.
The application seamlessly switches between different layouts, one time showing slices of the last 24 hours, another time packing moments from the last 12 weeks into one image.
The dialogue between people within the tower is extended by sensors that enable the application to react to presence and motion of them. This way, the tower itself engages in a vivid dialog with them.
Dimensiones y Embalaje: 10,5 meter by 5 meter LED Wall, 2x Lidar Laser Range Sensor, 6 mega pixel weatherproof webcam on the roof of the tower.
Etiquetas: Responsive Art, Digital Art, Digital Staging, Digital Brand Communication, Media Installation
Tecnología de Producción: On the roofs antenna a weatherproof high-resolution webcam was mounted that is connected to a media server in the basement of the tower. This server collects a huge pool of images of weeks and months, that are then delivered to the real time application that feeds the 10,5 by 5 meter LED wall in the middle of the foyer.
Two LiDAR laser range sensors were mounted in two corners of the foyer to provide ideal position tracking of people in the relevant space. The collected tracking data is used by the application to make all time-slice montages actively react to the presence of people in several different ways.
Desafío de Diseño: The uniqueness of the location of the tower needed to be present in the design as well as the uniqueness of the tower itself. Additionally, it was important to emphasize the human aspect of the tower community, the dialog between all people inside the building. The last important aspect was the presence of all special moments, from now till months in the past.
The final appearance of the installation provides familiarity and the feeling of home and on the other hand appears always new and unique. Every five minutes the LED wall shows content in a way that has never been seen before.
Investigación: The technical research for this project/design was based on the speciality and experience of several team members and covered evaluation and long-time testing of both, the webcam as well as the sensors.
Based on the learnings of the research blended into the final technical concept.
Inspiración: Vienna's DC Tower 1 is Austria's highest building. The business tower provides a work place for many people that enter on the ground floor and never feel the uniqueness of the location.
Tower management wanted to offer an outstanding welcome gesture which fits the brand.
The interactive media installation emphasizes the uniqueness of the tower as well as the power of the moment. Every moment is unique and worth noting. The LED wall in the foyer presents a celebration of both: the location and every moment at it. Additionally it provides dialogue between the people and the building itself through interactivity.
Duración del Proyecto: The project launched in August 2020 in Vienna, Austria in the DC Tower 1 and will be a permanent media installation.
Flujo de Operación: The media installation runs fully self controlled and automated, due to automatic shut-down and start-up routines. The interaction or responsiveness of the installation is provided by both laser range sensors, whose combined tracking data is constantly fed into and processed by the digital installation.
Miembros del Equipo: Katharina Mayrhofer
Andrea Maderthaner
Martin Zeplichal
Markus Pargfrieder
Wolfgang Maier
Créditos de Imagen: Photo / Video / Sound: Eyup Kus