Harlem Advocacy Serie de carteles de Jiaqi Song

El diseño Harlem Advocacy Serie de carteles de Jiaqi Song es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2021

Harlem Advocacy Serie de carteles

de Jiaqi Song

Cliente: Bandujo Advertising Design

Ganador del A' Design Award de Bronce en la Categoría Gráfico

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Colores

El Diseño

Acerca de Harlem Advocacy Serie de carteles

Harlem Advocacy es una serie de carteles de campaña publicitaria creada para un programa de promoción de la salud pública con sede en Harlem, Nueva York. Los carteles combinan un bloque de identidad de marca con iconos ilustrados, y cada icono representa un servicio, como apoyo médico, social, educativo o laboral. Un cartel principal muestra todos los iconos en conjunto. Para su distribución pública, la serie se divide en carteles individuales, cada uno de los cuales presenta un solo icono en gran formato. El estilo visual está influenciado por el pop art, de modo que los residentes locales pueden reconocer rápidamente los servicios.

El Reconocimiento

Acerca del A' Design Award de Bronce

Harlem Advocacy Serie de carteles ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Harlem Advocacy Serie de carteles sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Harlem Advocacy Serie de carteles satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensiones y Embalaje: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Etiquetas: graphic design, poster, illustrations, social service, poster design
Tecnología de Producción: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Desafío de Diseño: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Investigación: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiración: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Duración del Proyecto: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Flujo de Operación: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.