Neon Nights Espacio del organizador de la feria comercial de Hong Kong Trade Development Council

El diseño Neon Nights Espacio del organizador de la feria comercial de Hong Kong Trade Development Council es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Eventos.

PlataEvento· 2021

Neon Nights Espacio del organizador de la feria comercial

de Hong Kong Trade Development Council

Cliente: Hong Kong Trade Development Council

Ganador del A' Design Award de Plata en la Categoría Evento

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Colores

El Diseño

Acerca de Neon Nights Espacio del organizador de la feria comercial

Neon Nights es un diseño de evento creado para una feria comercial de moda en Hong Kong. El concepto combina las tendencias actuales de color en la moda con la estética de los letreros de neón retro de las calles de Hong Kong. Se diseñaron tres áreas. Una instalación de bienvenida se ubica en la entrada principal del recinto. El acceso al pabellón de exposiciones recibió un tratamiento a juego. Dentro del pabellón, un espacio multifuncional de 300 metros cuadrados acoge desfiles de moda, seminarios y reuniones informales. Estructuras metálicas con patrones troquelados, paneles de colores retroiluminados y letreros de estilo neón definen su aspecto vibrante.

El Reconocimiento

Acerca del A' Design Award de Plata

Neon Nights Espacio del organizador de la feria comercial ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Neon Nights Espacio del organizador de la feria comercial sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Neon Nights Espacio del organizador de la feria comercial es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Dimensiones y Embalaje: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Etiquetas: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Tecnología de Producción: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Desafío de Diseño: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Investigación: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Inspiración: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Duración del Proyecto: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Flujo de Operación: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Patentes: Copyrights belong to Hong Kong Trade Development Council, 2019
Miembros del Equipo: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Créditos de Imagen: Hong Kong Trade Development Council