El diseño The Multiverse Pasillo introductorio de Hong Kong Trade Development Council es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Eventos.
PlataEvento· 2021
The Multiverse Pasillo introductorio
de Hong Kong Trade Development Council
Cliente: Hong Kong Trade Development Council
Ganador del A' Design Award de Plata en la Categoría Evento
Ganador de Premio Verificado
Verificar Estado del Premio para #106404El Diseño
Acerca de The Multiverse Pasillo introductorio
El Multiverso es un pasaje introductorio diseñado para el pabellón de una feria de relojería en Hong Kong. El pasaje abarca 745 metros cuadrados y guía a los visitantes hacia los estands de las marcas de relojes. Una rotonda de acceso revestida de espejos señala el vestíbulo. En su interior, una cascada de LED transparente de 5 metros de altura, con un voladizo especular, se alza en el centro. Portales temáticos conducen a cuatro zonas y a un salón. Los muros están construidos con estructuras de aluminio reutilizables revestidas de gráficos en vinilo y paneles espejados. El concepto abstracto refleja el enfoque creativo de un imaginario relojero artesanal.
El Reconocimiento
Acerca del A' Design Award de Plata
The Multiverse Pasillo introductorio ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que The Multiverse Pasillo introductorio sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. The Multiverse Pasillo introductorio es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Detrás del Diseño
Kit de Prensa
Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.
- Propiedades Únicas
- The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
- Dimensiones y Embalaje
- The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
- Etiquetas
- Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
- Tecnología de Producción
- The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
- Desafío de Diseño
- The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
- Investigación
- Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
- Inspiración
- Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
- Duración del Proyecto
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
- Flujo de Operación
- To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
- Patentes
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Miembros del Equipo
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee - Créditos de Imagen
- Hong Kong Trade Development Council
Patrocinado
Explora Más Allá de Designers.org
Descubre productos, servicios y oportunidades de nuestros socios publicitarios.
Más por Explorar
Diseños Relacionados
Explore más diseños galardonados de la misma categoría, seleccionados por mérito.
