Pride Shrike Diseño de mascota de Meng Chih Chiang

El diseño Pride Shrike Diseño de mascota de Meng Chih Chiang es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Diseño de Publicidad.

BroncePublicidad· 2021

Pride Shrike Diseño de mascota

de Meng Chih Chiang

Cliente: Pingtung County Government

Ganador del A' Design Award de Bronce en la Categoría Publicidad

15,498

Ganador de Premio Verificado

Verificar Estado del Premio para #106074

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Pride Shrike Diseño de mascota

Pride Shrike es una mascota diseñada para un evento deportivo nacional de institutos celebrado en Pingtung, Taiwán. La mascota se inspira en el alcaudón pardo, ave oficial del condado de Pingtung, elegido en lugar de las figuras de monos que durante mucho tiempo se asociaron con la ciudad. Se consultó a ornitólogos para representar con precisión el antifaz negro, la parte superior del cuerpo rojiza y la cola con la punta blanca. La mascota se desarrolló tanto en versión gráfica como tridimensional y se adaptó a stickers animados para una aplicación de mensajería de amplio uso. El objetivo es promover el deporte y la región anfitriona.

El Reconocimiento

Acerca del A' Design Award de Bronce

Pride Shrike Diseño de mascota ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Pride Shrike Diseño de mascota sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Pride Shrike Diseño de mascota satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Dimensiones y Embalaje: The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB.
Etiquetas: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
Tecnología de Producción: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Desafío de Diseño: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Investigación: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Inspiración: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Duración del Proyecto: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Flujo de Operación: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Miembros del Equipo: Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen
Créditos de Imagen: Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang