2030 Messaging Gift Tarjeta de regalo de Tist

El diseño 2030 Messaging Gift Tarjeta de regalo de Tist es un ganador altamente estimado del prestigioso 2020 A' Design Award de Hierro en la categoría de competición Diseño de Artículos de Regalo.

HierroArtículos de Regalo· 2020

2030 Messaging Gift Tarjeta de regalo

de Tist

Cliente: Tist

Ganador del A' Design Award de Hierro en la Categoría Artículos de Regalo

28,744

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Colores

El Diseño

Acerca de 2030 Messaging Gift Tarjeta de regalo

2030 Messaging Gift es una serie de tarjetas de regalo diseñada para consumidores de veinte y treinta años. Las tarjetas pueden utilizarse en todas las tiendas de las marcas de una empresa global de estilo de vida. Cada tarjeta lleva un breve mensaje de aliento, elogio, consuelo o felicitación, escrito con palabras familiares para este grupo de edad. Se produjeron diez tipos, cada uno con unas medidas de 50 por 90 milímetros. Se superpusieron distintos colores y materiales para dotar a la superficie de la tarjeta de un efecto tridimensional. Las tarjetas permiten a las personas enviar un mensaje y, al mismo tiempo, conservarlo como algo propio.

El Reconocimiento

Acerca del A' Design Award de Hierro

2030 Messaging Gift Tarjeta de regalo ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que 2030 Messaging Gift Tarjeta de regalo sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. 2030 Messaging Gift Tarjeta de regalo es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensiones y Embalaje: 50mm*90mm0.03mm / 10 types
Etiquetas: Card, Message
Tecnología de Producción: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Desafío de Diseño: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Investigación: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiración: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Duración del Proyecto: May ~ December, 2018, All brand stores of CJ Group in Korea
Flujo de Operación: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Miembros del Equipo: TIST, Client : CJ