Electric Meets Reality Muro de Experiencia en Tienda de Mark Boey

El diseño Electric Meets Reality Muro de Experiencia en Tienda de Mark Boey es un ganador altamente estimado del prestigioso 2020 A' Design Award de Oro en la categoría de competición Diseño de Publicidad.

OroPublicidad· 2020

Electric Meets Reality Muro de Experiencia en Tienda

de Mark Boey

Cliente: MG Motors Australia

Ganador del A' Design Award de Oro en la Categoría Publicidad

77,743

Ganador de Premio Verificado

Verificar Estado del Premio para #100808

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Electric Meets Reality Muro de Experiencia en Tienda

Electric Meets Reality es una instalación interactiva de proyección mapeada (projection mapping) creada para un concesionario de automóviles. El muro mide 6500 milímetros de ancho y 2000 milímetros de alto. Su superficie esculpida está elaborada a mano con resina epoxi y madera, junto con piezas impresas en tres dimensiones, y permanece como un relieve blanco y elegante cuando los proyectores están apagados. Tres proyectores añaden ocho minutos de animación y color. Las proyecciones representan la electricidad y la escultura representa la realidad. La instalación explica la autonomía, la carga, la seguridad y el rendimiento a los visitantes que se plantean adquirir un coche eléctrico.

El Reconocimiento

Acerca del A' Design Award de Oro

Electric Meets Reality Muro de Experiencia en Tienda ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Electric Meets Reality Muro de Experiencia en Tienda sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Electric Meets Reality Muro de Experiencia en Tienda crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Dimensiones y Embalaje: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Etiquetas: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Tecnología de Producción: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Desafío de Diseño: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Investigación: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Inspiración: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Duración del Proyecto: October 2019 - Present
Flujo de Operación: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Miembros del Equipo: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.