Serious Little Squid Identidad visual de Youjia Gu

El diseño Serious Little Squid Identidad visual de Youjia Gu es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2020

Serious Little Squid Identidad visual

de Youjia Gu

Cliente: MET Creative Brand

Ganador del A' Design Award de Bronce en la Categoría Gráfico

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Colores

El Diseño

Acerca de Serious Little Squid Identidad visual

Serious Little Squid es una identidad visual creada para una marca de restaurantes. La identidad se construye en torno a A Zheng, un personaje calamar que representa a los oficinistas urbanos. Detalles como una corbata y un pañuelo en la cabeza hacen que el personaje sea fácil de reconocer. El estilo gráfico se inspira en el cine mudo en blanco y negro, empleando un humor frío y escenas cómicas sencillas. Una serie de ilustraciones titulada «el teatro interior» retrata la vida cotidiana en una gran ciudad. La intención es construir un tono de marca positivo y un vínculo estrecho con los consumidores jóvenes.

El Reconocimiento

Acerca del A' Design Award de Bronce

Serious Little Squid Identidad visual ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Serious Little Squid Identidad visual sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Serious Little Squid Identidad visual satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Dimensiones y Embalaje: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Etiquetas: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Tecnología de Producción: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Desafío de Diseño: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Investigación: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Inspiración: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Duración del Proyecto: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Flujo de Operación: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Patentes: Copyrights belong to Youjia Gu, 2019.
Miembros del Equipo: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Créditos de Imagen: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.