World Cyber Games 2019 Xi'an Esporta Festivalo de Kenneth Nienhuser

La dizajno World Cyber Games 2019 Xi'an Esporta Festivalo de Kenneth Nienhuser estas tre estimata gajninto de la prestiĝa 2020 Ora A' Design Award en la Konkursa Kategorio Dezajno de Eventoj kaj Okazaĵoj.

OroEvento· 2020

World Cyber Games 2019 Xi'an Esporta Festivalo

de Kenneth Nienhuser

Kliento: Eidetic Marketing

Gajninto de Ora A' Design Award en la Kategorio Evento

104,601

Kontrolita Premiogajninto

Kontroli Premiostaton por #93904

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri World Cyber Games 2019 Xi'an Esporta Festivalo

World Cyber Games 2019 Xi'an estas esporta festivalo okazinta dum kvar tagoj en ekspozicia centro en Xi'an, Ĉinio. La evento kovris 30 000 kvadratajn metrojn kaj kunvenigis 504 atletojn el 33 landoj. La dezajno baziĝas sur la kuba formo de la eventa emblemo. La punktoj, eĝoj kaj facoj de la kubo estis aplikitaj al la scenejo, la signaro kaj la varoj. Kubo ekvilibranta sur unu eĝo estis konstruita kiel LED-monumento en la centra placo. Vojoj, scenejoj kaj instalaĵoj estis planitaj por gvidi la fluon de vizitantoj. La programo inkluzivis turniron, malferman ceremonion, muzikan festivalon kaj kosplejan eventon.

La Agnosko

Pri la Ora A' Design Award

World Cyber Games 2019 Xi'an Esporta Festivalo estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke World Cyber Games 2019 Xi'an Esporta Festivalo estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. World Cyber Games 2019 Xi'an Esporta Festivalo kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Dimensioj kaj Pakado: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Etikedoj: game, eSports, WCG, World cyber games, festival
Produkta Teknologio: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Dizajna Defio: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Esplorado: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Inspiro: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Projekta Daŭro: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Funkcia Fluo: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Teamanoj: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung