NYC Deal 99 Cent Store Marka Identeco de Chi Hao Chang

La dizajno NYC Deal 99 Cent Store Marka Identeco de Chi Hao Chang estas tre estimata gajninto de la prestiĝa 2020 Bronza A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

BronzoGrafiko· 2020

NYC Deal 99 Cent Store Marka Identeco

de Chi Hao Chang

Kliento: School of Visual Arts

Gajninto de Bronza A' Design Award en la Kategorio Grafiko

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Koloroj

La Dezajno

Pri NYC Deal 99 Cent Store Marka Identeco

NYC Deal estas marka identeco kreita por 99-cendaj vendejo en Novjorko. La identeco centriĝas ĉirkaŭ aŭdaca prez-etikedo metita oblikve, revokante la pendantan movon de etikedoj, kiujn klientoj kaptas kaj stabiligas antaŭ ol legi ilin. La klinita etikedo faras la solan prezon de 99 cendoj la plej klaran mesaĝon de la marko. Subtenaj elementoj referencas al la produktoj venditaj en la vendejo. Presitaj materialoj uzas ciferecan lasepreson, dum ŝultrosakoj, ĉemizoj kaj aliaj ŝtofaj eroj uzas silkpreson por daŭrigemaj inkoj.

La Agnosko

Pri la Bronza A' Design Award

NYC Deal 99 Cent Store Marka Identeco estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke NYC Deal 99 Cent Store Marka Identeco estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. NYC Deal 99 Cent Store Marka Identeco bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Malantaŭ la Dezajno

Gazetara Dosiero

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Unikaj Ecoj: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Dimensioj kaj Pakado: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Etikedoj: Branding, Graphic Design, Identity, Logo, Poster
Produkta Teknologio: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Dizajna Defio: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Esplorado: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inspiro: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Projekta Daŭro: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Funkcia Fluo: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.