La dizajno Jingyang Brick Tea Tea-Pakumo de Litete Brand Design estas tre estimata gajninto de la prestiĝa 2020 Arĝenta A' Design Award en la Konkursa Kategorio Pakada Dezajno.

ArĝentoPakado· 2020

Jingyang Brick Tea Tea-Pakumo

de Litete Brand Design

Kliento: Litete Brand Design

Gajninto de Arĝenta A' Design Award en la Kategorio Pakado

28,858

Kontrolita Premiogajninto

Kontroli Premiostaton por #89381

Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Jingyang Brick Tea Tea-Pakumo

Jingyang Brika Teo estas pakuma dezajno por kunpremitaj tebrikoj. La pakumo mezuras 100 mm oble 100 mm oble 40 mm kaj estas farita el manfarita rizpapero, kiu estas malsekimuna. La ornamado estas aplikita permane per lignobloka presado, tradicia ĉina metio. La ilustraĵoj montras komercistan vivon kaj lokajn kutimojn de la malfrua Qing-dinastio, kaj tri tradiciaj ĉinaj koloroj estas uzataj tra la gamo. La fundo estas fermita per papera etikedo. Pajloŝnura nodo sigelas la pakumon kaj ankaŭ servas kiel tenilo por porti.

La Agnosko

Pri la Arĝenta A' Design Award

Jingyang Brick Tea Tea-Pakumo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Jingyang Brick Tea Tea-Pakumo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Jingyang Brick Tea Tea-Pakumo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Dimensioj kaj Pakado: 100 mm x 100 mm x 40 mm
Etikedoj: Engraving,Tea Packaging,Packaging design
Produkta Teknologio: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Dizajna Defio: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Esplorado: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inspiro: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Projekta Daŭro: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Funkcia Fluo: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patentoj: Copyrights belong to Langcer Lee, 2019.
Teamanoj: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Bildaj Kreditoj: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018