La dizajno Studds Accessories Ltd Podetala Spaco-Dezajno de Sameer Khosla estas tre estimata gajninto de la prestiĝa 2020 Arĝenta A' Design Award en la Konkursa Kategorio Dezajno de Interna Spaco kaj Ekspozicio.
ArĝentoInterno· 2020
Studds Accessories Ltd Podetala Spaco-Dezajno
Kliento: Studds
Gajninto de Arĝenta A' Design Award en la Kategorio Interno
Kontrolita Premiogajninto
Kontroli Premiostaton por #88161La Dezajno
Pri Studds Accessories Ltd Podetala Spaco-Dezajno
Studds Accessories Ltd estas la fabrikanto de du-radaj kaskoj kaj akcesoraĵoj. Tradiciaj kaskoj tradicie vendiĝis en multmarkaj vendejoj. Tial necesis krei markan identecon, kiun ĝi meritis. D'art konceptis la butikon, kun novigaj tuŝpunktoj kiel Virtuala realeco de la produktoj, interagaj tuŝaj tabloj kaj kaskoj-sanigaj maŝinoj ktp. Studs la kaskon kaj akcesorajn butikojn, tiris multajn signifajn klientojn, prenante la podetalan vojaĝon de klientoj. al la sekva nivelo.
La Agnosko
Pri la Arĝenta A' Design Award
Studds Accessories Ltd Podetala Spaco-Dezajno estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Studds Accessories Ltd Podetala Spaco-Dezajno estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Studds Accessories Ltd Podetala Spaco-Dezajno estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.
Malantaŭ la Dezajno
Gazetara Dosiero
Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.
- Unikaj Ecoj
- This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
- Dimensioj kaj Pakado
- The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
- Etikedoj
- Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
- Produkta Teknologio
- With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
- Dizajna Defio
- The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
- Esplorado
- Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
- Inspiro
- The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
- Projekta Daŭro
- The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
- Funkcia Fluo
- 1.Prototyping was the foundation step for each production process.
2. Defining the lighting in store ambience in relation to product - This balance was highly critical.
3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself. - Patentoj
- We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.
- Teamanoj
- Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar - Bildaj Kreditoj
- Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.
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