Excelencia Primara Funkcio: Kafa Pakumo de Tipz

La dizajno Excelencia Primara Funkcio: Kafa Pakumo de Tipz estas tre estimata gajninto de la prestiĝa 2026 Fera A' Design Award en la Konkursa Kategorio Pakada Dezajno.

FeroPakado· 2026

Excelencia Primara Funkcio: Kafa Pakumo

de Tipz

Kliento: Guardiao

Gajninto de Fera A' Design Award en la Kategorio Pakado

6,249

Kontrolita Premiogajninto

Kontroli Premiostaton por #181276

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Excelencia Primara Funkcio: Kafa Pakumo

Libra Teksto: La kafa pakumo Guardiao Excelencia uzas vidan lingvon deriviĝintan de la ikonografio de gardanĝelo. Malprofunda reliefa premstampado sur la ekstero prezentas la protektan flugilan motivon en tuŝebla formo, invitante fizikan interagon antaŭ ol la ujo estas malfermita. Preciza flugilforma trametanta detranĉo difinas la malferman panelon, transformante la agon de aliro en intencan riton. Ora varmstampa sigelo sur la antaŭa flanko markas individuan agnoskon de la produktanto. Mola tuŝa mata laminado tra ĉiuj surfacoj plifortigas la materialan kvaliton kaj provizas kontraston al la struktura reliefa premstampado.

La Agnosko

Pri la Fera A' Design Award

Excelencia Primara Funkcio: Kafa Pakumo estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Excelencia Primara Funkcio: Kafa Pakumo estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Excelencia Primara Funkcio: Kafa Pakumo estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: Guardiao Excelencia packaging creates a multi-sensory identity for premium Conilon. Low-relief embossing turns the guardian wings into a 3D texture on the surface, adding sophistication without extra ink. A wing-shaped die-cut forms the opening, while a gold hot-stamp seal honors each producer. Soft-touch matte lamination boosts contrast. After the Jan 2025 launch, Natural sales rose 50% and Fermented 30%.
Dimensioj kaj Pakado: Package dimensions: 110 mm x 220 mm. Structured cardboard substrate. Exterior finish: soft-touch matte lamination. Surface treatment: low-relief embossing on wing motif panel. Opening mechanism: precision wing-shaped die-cut flap. Front accent: gold hot-stamp producer seal. Contents: roasted and ground conilon coffee. Two product variants presented in the same structural format: Natural and Fermented.
Etikedoj: Coffee Packaging, Conilon Coffee, Specialty Coffee, Embossed Packaging, Brazilian Coffee, Archangel, Cooperative, Premium Packaging, Sensory Design, Producer Recognition
Produkta Teknologio: The packaging is produced in structured cardboard with soft-touch matte lamination applied to all exterior surfaces. The guardian wing motif is rendered through low-relief embossing without additional ink or foil, allowing the texture to communicate through light and touch alone. The opening panel follows a precision wing-shaped die-cut, which is a structural feature derived directly from the brand iconography. A hot-stamped gold foil seal is applied to the front face to mark individual producer recognition. All production processes are compatible with mid-run commercial printing.
Dizajna Defio: The primary challenge was overcoming established market perception of conilon coffee as an inferior variety. Designing credible premium packaging for a product with a historically stigmatized reputation required a strategy that was both visually grounded and commercially viable. The identity needed to stand apart from arabica-focused premium brands on shared retail shelving while remaining true to the cooperative's agricultural heritage. A secondary constraint was translating symbolic complexity, the archangel iconography and wing geometry, into production-feasible structural and print techniques at a mid-run scale.
Esplorado: Qualitative research was conducted to understand consumer perception of conilon coffee within the premium specialty segment. Research objectives focused on identifying barriers to premiumization for this Brazilian variety and defining visual strategies to address them. Methods included field interviews with cooperative members and retail shelf observation. The archangel symbolism emerged from cultural and geographic immersion in the Espirito Santo region. Post-launch commercial data served as a quantitative measure of outcome, with the Natural variant recording a 50 percent sales increase and the Fermented variant a 30 percent increase.
Inspiro: Inspired by Saint Gabriel the Archangel and the coffee lands of Saint Gabriel da Palha, Espirito Santo, Brazil, the name was chosen by a priest to declare that the region’s livelihood is blessed and protected. That belief becomes design: a pack that opens through wing-shaped flaps, a physical seal that unfolds to reveal the coffee and suggest protection from farm to cup. It elevates Conilon beyond commodity, celebrating traceable origin, craftsmanship, and local pride.
Projekta Daŭro: The project was developed in Vitoria, Espirito Santo, Brazil. The designed packaging was launched commercially in March 2025.
Funkcia Fluo: The package is opened by lifting two lateral wing-shaped flaps that replicate the archangel wing geometry of the visual identity. This opening gesture functions as a structured ritual: the wings unfold outward, framing the moment of first access to the product. Before the package is opened, the gold producer seal on the front face communicates origin and individual recognition. The embossed wing surface and the soft matte finish invite tactile engagement throughout handling. The overall interaction is designed to slow the act of opening and increase perceived value at the point of experience.
Teamanoj: Creative Director: Ricardo Montenegro
Creative Designer: Mateus Montenegro
Art Assistant: Gabriel Mendes
Copywriter: Ian Fassina
Bildaj Kreditoj: Image #1: Photographer Gabriel Mendes, 2025
Image #2: Photographer Gabriel Mendes, 2025
Image #3: Photographer Gabriel Mendes, 2025
Image #4: Photographer Gabriel Mendes, 2025
Image #5: Photographer Gabriel Mendes, 2025