Geneus DNA and Gatta Interno de Podetala Vendejo, Interno de Kafejo de After Design Living and Space Co.,Ltd.

La dizajno Geneus DNA and Gatta Interno de Podetala Vendejo, Interno de Kafejo de After Design Living and Space Co.,Ltd. estas tre estimata gajninto de la prestiĝa 2025 Arĝenta A' Design Award en la Konkursa Kategorio Dezajno de Interna Spaco kaj Ekspozicio.

ArĝentoInterno· 2025

Geneus DNA and Gatta Interno de Podetala Vendejo, Interno de Kafejo

de After Design Living and Space Co.,Ltd.

Kliento: After Design Living and Space Company Limited

Gajninto de Arĝenta A' Design Award en la Kategorio Interno

28,285

Kontrolita Premiogajninto

Kontroli Premiostaton por #172873

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Geneus DNA and Gatta Interno de Podetala Vendejo, Interno de Kafejo

Geneus DNA kaj Gatta estas plurfunkcia podetala interno, kiu kombinas personigitajn genetikajn testajn servojn kun kafejo. La nomo Gatta devenas de la kvar DNA-bazoj A, C, G kaj T, simbolante personigitan sanon. La projekto okupas du apudajn unuojn de 6 je 5 metroj, sume 60 kvadratajn metrojn. Unu flanko ofertas genetikan testadon, dum la alia servas kafon. Rustorezista ŝtalo, travidebla polikarbonato, kurbaj linioj kaj LED-stria lumigado kreas futurisman aspekton. La malfermita aranĝo gvidas vizitantojn de scienco al komforto, farante la testadon malpli timiga.

La Agnosko

Pri la Arĝenta A' Design Award

Geneus DNA and Gatta Interno de Podetala Vendejo, Interno de Kafejo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Geneus DNA and Gatta Interno de Podetala Vendejo, Interno de Kafejo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Geneus DNA and Gatta Interno de Podetala Vendejo, Interno de Kafejo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Dimensioj kaj Pakado: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Etikedoj: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Produkta Teknologio: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Dizajna Defio: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Esplorado: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspiro: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Projekta Daŭro: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Funkcia Fluo: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patentoj: After Design Living and Space Co.,Ltd., 2025
Teamanoj: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong