La dizajno Freistil Firma Identeco de Ina Oakley estas tre estimata gajninto de la prestiĝa 2025 Bronza A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

BronzoGrafiko· 2025

Freistil Firma Identeco

de Ina Oakley

Kliento: Freistil Praxis Caspary

Gajninto de Bronza A' Design Award en la Kategorio Grafiko

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Koloroj

La Dezajno

Pri Freistil Firma Identeco

Freistil estas firma identeco kreita por fizioterapia praktikejo. La identeco kovras presitajn kaj ciferecajn amaskomunikilojn, inkluzive de vizitkartoj, standardoj, vestaĵoj kaj retpaĝaro. La nomo Freistil signifas liberan stilon kaj referencas al fleksemaj traktaj metodoj elektitaj por ĉiu paciento. Ilustraj elementoj ligas tradician metiarton kun modernaj ideoj, dum tekstobazita emblemo kun etendiĝa efiko sugestas movon kaj malfermitecon. La kolora skemo uzas purpuron, koralon, kremblankon kaj bluon. Bonkvalitaj paperoj kaj daŭripovaj materialoj estis elektitaj, kaj lokaj provizantoj estis uzataj kiam eble.

La Agnosko

Pri la Bronza A' Design Award

Freistil Firma Identeco estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Freistil Firma Identeco estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Freistil Firma Identeco bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Dimensioj kaj Pakado: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Etikedoj: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Produkta Teknologio: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Dizajna Defio: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Esplorado: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Inspiro: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Projekta Daŭro: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Funkcia Fluo: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patentoj: buero inaoakley, 2024
Teamanoj: Ina Oakley and Anne-Marie Bayer
Bildaj Kreditoj: Mockup Maison, Adobe Firefly and Nastasic