The Dark Side of the Moon Amletero de Maria-Luisa Uth

La dizajno The Dark Side of the Moon Amletero de Maria-Luisa Uth estas tre estimata gajninto de la prestiĝa 2023 Bronza A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

BronzoGrafiko· 2023

The Dark Side of the Moon Amletero

de Maria-Luisa Uth

Kliento: Fortuna Design Studio

Gajninto de Bronza A' Design Award en la Kategorio Grafiko

10,304

Kontrolita Premiogajninto

Kontroli Premiostaton por #147779

Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri The Dark Side of the Moon Amletero

La Malhela Flanko de la Luno estas amletero rakontanta tradician ĉinan amrakonton. Ĉi tiu projekto festas bonan malnovan presaĵdezajnon kun fokuso sur tipo, ilustraĵoj, grafika dezajno kaj materialoj. La pako de la letero malfermiĝas kaj la malhela flanko de la luno iĝas videbla. La letero estas faldita kiel poŝa monujo, faldmetodo de Japanio kiu faris sian vojon al Eŭropo en la 18-a jarcento kaj iĝis populara kiel amletero faldmetodo. La uzita papero, kiu povas esti faldita sen fendetiĝo kaj kiu estas diafana, lasas la du flankojn de la litero kunfandi kiam tenite kontraŭ la lumo.

La Agnosko

Pri la Bronza A' Design Award

The Dark Side of the Moon Amletero estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke The Dark Side of the Moon Amletero estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. The Dark Side of the Moon Amletero bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Dimensioj kaj Pakado: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Etikedoj: graphic design, illustration, print, type design, package design
Produkta Teknologio: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Dizajna Defio: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Esplorado: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspiro: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Projekta Daŭro: started August in Hangzhou and finished November in Hangzhou
Funkcia Fluo: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Bildaj Kreditoj: Qianli Ma, Maria-Luisa Uth