From the Forest of Rusk Manĝeta Pakumo de Shoichiro Takei and Eriko Kunikata

La dizajno From the Forest of Rusk Manĝeta Pakumo de Shoichiro Takei and Eriko Kunikata estas tre estimata gajninto de la prestiĝa 2022 Arĝenta A' Design Award en la Konkursa Kategorio Pakada Dezajno.

ArĝentoPakado· 2022

From the Forest of Rusk Manĝeta Pakumo

de Shoichiro Takei and Eriko Kunikata

Kliento: Yamazaki Baking Co., Ltd.

Gajninto de Arĝenta A' Design Award en la Kategorio Pakado

27,396

Kontrolita Premiogajninto

Kontroli Premiostaton por #133393

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri From the Forest of Rusk Manĝeta Pakumo

El la Arbaro de Rusko estas pakuma dezajno por rusko-manĝeto vendata en superbazaroj kaj amasaj detalvendejoj en Japanio. La dezajno baziĝas sur la mondo de bildlibro kaj montras bestojn kiuj loĝas en la Arbaro de Rusko. Ĉiu besto-rolulo estas formita el la rusko mem, fotita kiel efektiva produkto anstataŭ kreita per komputila grafiko. La grando de la okuloj, nazo kaj buŝo estis ĝustigita milimetre por igi ĉiun rolulon alloga. La pakumo mezuras 140 per 210 per 40 milimetroj. Novaj bestoj povas esti aldonitaj kiam novaj gustoj estas enkondukataj.

La Agnosko

Pri la Arĝenta A' Design Award

From the Forest of Rusk Manĝeta Pakumo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke From the Forest of Rusk Manĝeta Pakumo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. From the Forest of Rusk Manĝeta Pakumo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Dimensioj kaj Pakado: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Etikedoj: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Produkta Teknologio: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Dizajna Defio: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Esplorado: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Inspiro: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Projekta Daŭro: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Funkcia Fluo: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Patentoj: Copyrights belong to KATAL SEVEN Co., Ltd.
Teamanoj: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Bildaj Kreditoj: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)