Benin Markonomo, Vidbranda Identeco de Anja Zambelli Colak

La dizajno Benin Markonomo, Vidbranda Identeco de Anja Zambelli Colak estas tre estimata gajninto de la prestiĝa 2021 Fera A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

FeroGrafiko· 2021

Benin Markonomo, Vidbranda Identeco

de Anja Zambelli Colak

Kliento: Zambelli Brand Design

Gajninto de Fera A' Design Award en la Kategorio Grafiko

14,744

Kontrolita Premiogajninto

Kontroli Premiostaton por #120478

Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Benin Markonomo, Vidbranda Identeco

Benin estas branda identeco kreita por familia kafo-kompanio kun pli ol 30 jaroj da sperto. La identeco subtenas la ekspansion de la kafejo-komerco al franĉiza modelo. Ridetanta anĝeleto-piktogramo servas kiel centra simbolo, referencante al la Renesanco kaj al Italio, la hejmlando de altkvalita kafo. Helaj rozkoloraj, bluaj, flavaj kaj ruĝaj tonoj kaj teksturo de anĝelaj nuboj portas gajan etoson. Kunportaj tasoj kaj paperaj sakoj estas presitaj sur natura papero per CMYK-oftreso, dum metalaj skatoletoj konservas la kvaliton de la kafo.

La Agnosko

Pri la Fera A' Design Award

Benin Markonomo, Vidbranda Identeco estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Benin Markonomo, Vidbranda Identeco estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Benin Markonomo, Vidbranda Identeco estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Dimensioj kaj Pakado: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Etikedoj: Branding, visual identity, franchise, coffee shop, packaging
Produkta Teknologio: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Dizajna Defio: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Esplorado: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Inspiro: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Projekta Daŭro: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Funkcia Fluo: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Teamanoj: Anja Zambelli Čolak