Cera Una Volta Vinetikedo de Giovanni Murgia

La dizajno Cera Una Volta Vinetikedo de Giovanni Murgia estas tre estimata gajninto de la prestiĝa 2021 Ora A' Design Award en la Konkursa Kategorio Pakada Dezajno.

OroPakado· 2021

Cera Una Volta Vinetikedo

de Giovanni Murgia

Kliento: Cantine Chessa

Gajninto de Ora A' Design Award en la Kategorio Pakado

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Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Cera Una Volta Vinetikedo

Cera Una Volta (Once Upon A Time) estas ne nur vino sed ankaŭ salto en la pasintecon. Ĝi naskiĝis el la revo krei malgrandan enologian juvelon per trezoro de la instruoj de la prapatroj kaj la vinfaradteknikoj de la pasinteco. La ideo de la krea koncepto de vino rakontas, en la simpleco de la fabelo hiperbolo bone reprezentita per la ilustraĵo sur la etikedo, la historion de la naskiĝo de ĉi tiu vino kaj tiu de kiu produktis ĝin. La stilo elektita estas intence fabelo, por doni magian tuŝon al vino, kiu tre diferencas de la klasika stilo de Vermentino.

La Agnosko

Pri la Ora A' Design Award

Cera Una Volta Vinetikedo estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Cera Una Volta Vinetikedo estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Cera Una Volta Vinetikedo kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimensioj kaj Pakado: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Etikedoj: wine, packaging, illustration, label design
Produkta Teknologio: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Dizajna Defio: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Esplorado: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspiro: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Projekta Daŭro: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Funkcia Fluo: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Teamanoj: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Bildaj Kreditoj: 3D Render: Bruno Haver
Photography: Giovanni Murgia