Chic HK 2020 Vivstila Komerca Evento de Hong Kong Trade Development Council

La dizajno Chic HK 2020 Vivstila Komerca Evento de Hong Kong Trade Development Council estas tre estimata gajninto de la prestiĝa 2021 Fera A' Design Award en la Konkursa Kategorio Dezajno de Eventoj kaj Okazaĵoj.

FeroEvento· 2021

Chic HK 2020 Vivstila Komerca Evento

de Hong Kong Trade Development Council

Kliento: Hong Kong Trade Development Council

Gajninto de Fera A' Design Award en la Kategorio Evento

19,901

Kontrolita Premiogajninto

Kontroli Premiostaton por #106403

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Chic HK 2020 Vivstila Komerca Evento

Chic HK 2020 estas vivstila komerca evento okazinta en Guangzhou, Ĉinio. La evento helpis 80 kompaniojn el Honkongo konstrui markokonscion kaj testi konsumantan reagon en la sudĉina merkato. La vidkoncepto miksas tradiciajn kaj simpligitajn ĉinajn signojn por formi novan tipografion por la titolo de la evento. Tri ĉefaj koloroj estis aldonitaj al la grafikaĵoj kaj uzataj por marki la malsamajn vivstilajn sektorojn. La ekspozicio kovris 9000 kvadratajn metrojn sur du etaĝoj kaj daŭris kvar tagojn. Granda grafikaĵo sur la vitrigita fasado kaj tridimensia bonveniga fono salutis la vizitantojn.

La Agnosko

Pri la Fera A' Design Award

Chic HK 2020 Vivstila Komerca Evento estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Chic HK 2020 Vivstila Komerca Evento estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Chic HK 2020 Vivstila Komerca Evento estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Dimensioj kaj Pakado: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Etikedoj: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Produkta Teknologio: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Dizajna Defio: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Esplorado: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Inspiro: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Projekta Daŭro: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Funkcia Fluo: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Patentoj: Copyrights belong to Hong Kong Trade Development Council, 2020
Teamanoj: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Bildaj Kreditoj: Hong Kong Trade Development Council