Grand Egyptian Museum Kompania Identeco de Rana Gaber

La dizajno Grand Egyptian Museum Kompania Identeco de Rana Gaber estas tre estimata gajninto de la prestiĝa 2020 Ora A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

OroGrafiko· 2020

Grand Egyptian Museum Kompania Identeco

de Rana Gaber

Kliento: Rana Hossam

Gajninto de Ora A' Design Award en la Kategorio Grafiko

61,233

Kontrolita Premiogajninto

Kontroli Premiostaton por #100110

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Grand Egyptian Museum Kompania Identeco

Grand Egyptian Museum estas kompania identeco por muzeo de antikvaj egiptaj artefaktoj. La emblemo estas konstruita el kvin hieroglifoj kiuj legiĝas Egiptio, kombinitaj en geometrian kaj simplan formon. La longforma rektangula formo estas inspirita de la kartuŝo, kadro kiu indikas reĝan nomon. Nigro estas la ĉefa koloro, ĉar la bordoj de Nilo estis nomataj la Nigra Lando. La duarangaj koloroj estas inspiritaj de antikva egipta juvelaro. Roboto estas la ĉefa tiparo, ĉar ĝiaj anguloj kaj kurboj kongruas kun tiuj de la emblemtipo. Eksperimenta signosistemo estis evoluigita.

La Agnosko

Pri la Ora A' Design Award

Grand Egyptian Museum Kompania Identeco estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Grand Egyptian Museum Kompania Identeco estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Grand Egyptian Museum Kompania Identeco kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Dimensioj kaj Pakado: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Etikedoj: Visual Identity, Logo, Branding, Typography, Signage system
Produkta Teknologio: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Dizajna Defio: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Esplorado: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspiro: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Projekta Daŭro: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Funkcia Fluo: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Teamanoj: none.
Bildaj Kreditoj: credits to: Shutterstock and bensound