Tianzi Sheng

About Tianzi Sheng

I am a PhD candidate of design under the guidance of Prof. Han Meilin in Tsinghua University. I was invited to participate in his project upon the visual design and exhibition design in “Han Meilin Global Tour”, which greatly broadened my horizons with global minds. After communicating with those famous artists and research staff and absorbing their advanced design concepts. I was engaged as the designer in Bestore project, based on the field survey and data analysis, in face of the huge volume of products, I creatively proposed to strengthen the brand decentralized management and specification management upon the packaging and formulate the Bestore PI standard manual, which won the warm response among managers. The upgraded packages not only improved the effective region division, made the product clear in the sense of quality, but also helped this brand find its precise position, give the special character of merchandise, and build up the perfect sense of vision image.