Interviews with Marwan Mrad

Giving a futuristic look yet make the showroom blend with the surrounding environment

Executing as per the design as we are doing in the current time.

The most important phase of designing which is planning and working on the layout took almost two weeks while discussing with client also, to be followed by two more weeks for working on the visualizing and choosing materials and textures.

Each and every design style follows some standards yet, no space can look the same even if designed as per the same style. The showroom boundaries and shape itself gives it a unique look supported by our black and white curvy lines theme to give the modern style, yet a distinct feel.

We have no intention of selling the project as we aim to do even more outstanding projects and keep competing on the fast track of worldwide interior design domain.

A good designer is always up and ready for new experiences and challenges. It is enough for him to understand the philosophy of human activities and needs which enable him to design all kinds of functions, so no particular project function only is to be designed but it is a sensible progress in its earliest phases.

It is good to stay always up to date with all is ongoing worldwide in design field.
Instagram, Behance, and Pinterest websites may be good visual libraries to keep your mind always fresh, but life experiences are definitely your best teacher especially when you are living in Dubai, city of innovation and modernism.

Mostly the clients looking for extraordinary and creative experiences, also investors who have futuristic ambitions and ideas.

Emirati One; It defines the location of showroom and nationalism of owners as (Emirati) and defines the elite character as (one)

Some software skills like: 3ds max- AutoCad- Photoshop and some hand sketching skills as well.

Our most unique aspect of the design comparing to the main is the Shape as the shapes of lines we used are the most important determinants.

No collaboration with another party was needed regarding design part as DPI design team consists of a group of hardworking creative architects and interior designers, yet we cooperated with Bluerhine Company for technical details regarding the Hologram technology and the screens visuals.

Automation in such a project is one of the most important techniques used in the showroom as it eases the control of certain kind of lights to keep focus on some displays for example.

Architectural researches about space were mostly done in addition to some studies about shapes, colors, textures effect in interior spaces to accomplish the final goal.

Main challenge was the hard and unorganized shape of the showroom itself in addition to fitting certain number of cars as per client requirements within a limited area.

We were sure about creativity level of our design as we heard about the competition, we were so excited to know we will be competing with the most creative minds around the world.

Each project comes with a new lesson, new customer mindset and requirements, in such projects we are glad to deal with a space in a crowded area with an irregular shape and some out of the box ideas.

Would like to appreciate the proficiency and quality of questions.

I could never believe that I can do any work other than being a designer

Since I was 11 years I wish to be a Designer.

Palaces and Residentials

they should have patient and ambitious and always know how to attract each client.

We should not invest only in good design we can invest in anything for something can be better.

The greatest project in my life when I was in university, I designed a horse it was made fully by metal wire. It teach me how to be patient to get the best results.

Create a challenge for myself, this is what will make me a better designer

Wine seller in my home country.

My Wife, she was my biggest supporter.
Behind every successful man a great women.

Criticism, until I get the target results.

A women can deliver 1 baby in months, but the people expects me to deliver 9 babies in one months!

There is one thing I would like to happen in UAE, which is to have a judge who can judge who are the designers that are eligible to work in the industry and who are not, as the big competition in the market with unprofessionalism.

We are very well known in these field at these area that we are one of the fastest design V quality in terms of submission.

On my way to the office, the ideas started to scramble in my mind, I share it with my team by giving them a brief so they can start the design.

“In every project I consider that this is my first project”

Trends can dies in very short time but good design can last forever.

It is not considered a successful design unless it is using all resources available in our day, therefore technology is a mean that is supposed to eases reaching the final result in your design in some cases, other times technology is a functional part in your design such as using the Hologram in our design in Emirati One Project.

Also I should mention that our most important tool especially while starting the concept of the project is hand sketching.

All items mentioned above are the design itself not only a role. The combination of the three together is makes the design.

First of all I appreciate good designs and ideas, I never impressed from new designs there is so many things I see it but it’s already Déjà vu.

My ideal design partner is our DPI architect Humam Ibrahim, I believe 100% with co-design and I’ll be happy to collaborate with designers from all across the world to bring new and more ideas to Dubai.

The book that had the most effect on my design is “Together is Better”.

Everything in our life need patient & Ambition.

My favorite color is black, Place is Tuscani , Food is all kinds of Seafood, all Seasons exept the season that I get allergy & Asthma, my favorite furniture brand is Turri & Clothes is Armani, and my favorite thing is ACHIEVEMENT.

One day I was with my designer and client visiting Hacker kitchen and the client saw an ice bucket she asked me if it’s possible to put a marble cover and how, I told her yes I can I never say no, but only god knows the way.

After thousand years from now I will be enjoying the cemetery that I have designed in year 2000, inspired by the quotes of Gibran Khalil Gibran, a Lebanese-American writer, poet and visual artist, also considered a philosopher.

I am not the best company in Dubai for the meanwhile but I am sure that to be one of top three.

There is no limit for a design, it’s always subject to comparative. To make a design his value should be strong and easy to use and practical for the human being.

I enjoy working on projects such as residential villas and palaces

The most beautiful design is when the design meets functionality.

My favorite are the 4 elements of life water, fire, earth and wind.

I always believe a good layout makes a good design, of course by saying a good design I mean circulation, proportion and function. Not to forget that the design must be designed for human beings.

It is an amazing feeling of dopamine hormones rush and excitement.

Enthusiasm

always trying to design something new and different that can attract the people, this is what makes the design successful

The most important aspects to consider first are good architecture, proportion, Circulation and finally ambiance.

It comes from the surrounding, from the entire community I live in, it makes my inspiration becomes higher, which means taking ideas from different nationalities and cultures.

We are in a city where culture is unconsciousness affecting and improving our design, especially that this city is embracing approximately 200 nationalities.

I do not judge any company based on name and reputation only, but by team working and results.

You can never select a good designer, but you can always by team work create a good designer.

It starts by giving a brief, then explaining to my team so we can hit the best design in the short period, which I believe this is the fastest process.

Color scheme, furniture selection, lighting selection.

I spend my day between home and office. I always try to coordinate the time between work and family.

Commitment is very important in our life, a good designer should have it and be responsible for his design.

“i am a designer and also I have bills to pay“

Whenever I get the brief, I do exactly the opposite.

The most skills important for any designer is not to be a good designer, is to be have the skill of reading between the lines.

Some software skills such as 3dmax, AutoCad , Photoshop and some hand sketching skills as well.

I don’t work a lot since four years ago, I work more smart and enjoying my day routine, that’s mean my time management is by nature not by paper work.

We are very well known in this field in our area we are one of the fastest design.

The most frequently asked question which I received from the clients is “Why you can’t complete the work faster than the actual time for the work”.

The most important job I did, was design and execution the events that included concerts and all other works that was directly touch with the audience.

The VIP people and the businessmen who are interested in quality and creativity.

Since five years ago, I enjoy working on projects such as residential villas and palaces that l learn a lot from them because there is a lot of experiences to directly received by clients and their requirements.

Before of the end of year 2022, my plan is to open a DPI branch in Riyadh, Saudi Arabia.

Always, working as a team.

People can contact me through my mobile number.

Every person who wants to succeed in a design whatever if he’s working in a company or as a freelancer, he should always work with enjoyment and the money will come later.