Interviews with Gong Cha USA CA

Min Huei Lu
I aim to create beautiful brands that speak meaningfully and act responsibly. My approach is strategic and intuitive, helping clients tap into their potential, pinpoint their purpose, and build stronger brand foundations to evolve how they create, communicate, and serve their customers — and the greater good.

Chris Doan:
From my love of ancient stories & buildings. I love to create the beauty of spaces, especially for F&B, retail stores. In another educational aspect, I will learn more about different cultures, and histories throughout the design.

Design theory into practice
Developing the customers' experience for any project requires a combination of capabilities, skills, and talented people from different departments. Gong Cha practices the "Braided" Design model - three elements, including design, business strategy, and technology, all pass through the five stages of the design process: Frame, co-create, prototype, validate, and govern. First, the company reframes the problem, defines the value proposition, and identifies data and technology. Then, skillful people from different departments make decisions to ensure design and business strategy align, deliver value and prioritize the customer experience.

All new projects begin with the team. Depending on the subject of the project, Gong cha selects individuals with the recommended skill set from various departments, such as design, engineering, operations, R&D, marketing, business, and project management. The selected individuals are invited to a kick-off meeting to meet the team and begin a collaborative discussion about the project. For example, the design department consists of researchers and people with a background in user experience, industrial design, interior design, interaction and visual, service design, and rapid prototyping designers. The selected team will discuss the project goals, practices to implement, and the user's needs and metrics to meet the project's requirements. Using the project management software known as "Asana", tasks are created, assigned, and observed amongst the team. Team members can view the project's description, progress, and feedback. The software also enables prompt communication within the team, from general questions and concerns to finalizing decisions. With collaborative efforts from diverse departments, they can raise questions or provide insight about customers and franchisees, and together, the team can develop relevant and inspiring solutions.

Initially, the excitement of introducing new designs comes to mind, especially for new ideas. Designers would have unlimited imagination about the aspects to produce high-quality designs such as colors, feelings, themes, and goals. At the same time, designers would remain thoughtful by ensuring the design fits and meets the customers' wants or is informative for new customers.

Bringing humanity and empathy to the brand
An essential part of running a design-led company is verifying that the right people with the right skills are in the right places. The first step is to ensure that the lead designer has secured a place in the strategy-setting process and is responsible for advocating the consumers' demands. The lead designer must incorporate the consumer's perspective into crucial decisions, develop goals that benefit the consumers, and lead the company's way of thinking about how these decisions affect consumers' culture.
Designers should be involved in product or service development and devising a problem-solving procedure based on customer experience. With this involvement, designers play an active role in connecting multiple functions and extending customer-centric empathy to numerous organizational positions. For example, in the digital domain, designers contribute to customer digital experience prototypes and user A/B testing, improve products based on user feedback, and validate the product. In addition, before a new product is released or a new store opens, designers ensure that the experience is consistent across all customer touchpoints, from product imagery to packaging to social media marketing, web design, e-commerce, and brick-and-mortar storefronts.
Improving the brand experience demands empathizing with customers in all areas. Companies need to focus on all customer-related data, such as website traffic, customer satisfaction, customer retention, and understanding the customer's demand and potential issues. The goal is to deepen the relationship between customers and the brand progressively.

Gong cha has always been committed to building a company with user-centered design as a multi-national brand. Not only does Gong cha focus on selling products and providing excellent service but it’s also actively interested in connecting with its customers. The brand invites customers to actively participate in shaping Gong cha’s tea culture and seeks to build lifelong customer relationships. One of the core values that Gong cha presents is empathy. Empathy is the foundation of design thinking, which allows the brand to understand, connect and relate with customers. This core value has revolutionized the company's product development, franchise business development, talent recruitment, market research, store opening strategy, peer competition and brand building.

Future Plan
Everything Gong cha creates has a social and environmental impact: from the eco-friendly sugarcane straw to the commercial tea house. The only way to continue living life as we know it today is through sustainability. For this reason, Gong cha has zero emissions objectives and is committed to incorporating circular retail design in the interior design of our commercial establishments.

Gong cha is committed to developing sustainability and environmental commitments. In recent years, to respond to the demands of franchisees and consumers, Gong cha is adopting new goals to reduce our social and environmental impact. Architects, designers, and decorators must choose the tools and materials to incorporate the circular economy into interior design. All of this is done to create sustainable commercial establishments operationally and from the moment of their conception and construction.

Designing spaces with a circular economy approach is a way of implementing circular economy concepts. A circular economy, in other words, is a system in which products are reused and recycled to prolong their useful lives.

A product's circular design encompasses several elements:
Durability
Longevity
Repairability
Disassembly
Recyclability

Gong cha is committed to using recycled construction materials (wood, concrete, steel, facade cladding …). We have also reused interior design elements such as floor and ceiling cladding and lighting. Also, the refrigeration kitchenware and the automatic tea-making areas are recovered thanks to the circular economy and a team of designers who have been in charge of searching and selecting the most sustainable materials for a commercial tea shop. Gong cha only uses recycled and compostable materials and utensils.

Going from a linear and conventional business model to a sustainable one with circular retail design requires a team of experts with knowledge and experience in designing sustainable commercial spaces. In this sense, at Gong cha, we are very aware of responsible design and consumption. For this reason, we have a team of experts with the capacity to advise on the search and selection of sustainable materials.

How to measure the success of a designer? Many companies will ask about skills on a designer's resume, such as how many different design software they will use, or what kind of expertise a designer brings to the table such as photography, illustration...but in the creative field, it's more often invisible assets that are hard to describe in words or in form create the most impact. Things like your empathy, your creativity, your big-picture perspective on an issue, your ability to be optimistic in every situation or to your ability to adapt to a case without a plan or structure.

According to the Bureau of Labor Statistics, advertising and marketing are among the fastest-growing job fields in the U.S. while that may seem like good news, it also means there is abundant competition for these roles. Being a designer is challenging — but ultimately rewarding — work. You need to have patience and perseverance because this career path will not be easy or glamorous all the time. Keep reading to see what it’s like to be a designer.

The Good
There are many perks to being a designer, including good pay, flexibility, and job satisfaction. Additionally, you get to use your creativity, problem-solving skills, and critical thinking to create beautiful designs. You’ll get to exercise your creative muscles and significantly impact your field, whether it’s designing websites, logos, advertisements, or print materials.

The Bad
Designers often work in isolation, and you can’t always plan how much work you’ll have on your plate. Being a designer can be stressful, especially if you’re trying to meet deadlines. Depending on your design job type, you may have tight deadlines to meet, and you may be working on multiple projects at once. This can be both rewarding and stressful, so it’s essential to have a way to keep your stress in check.

The Ugly
Being a designer means you have to deal with both the good and the bad of being in a creative profession. This means you might experience rejection, have to face criticism, or have to turn down projects you don’t have time for. Also, you have to deal with the ugly side of design, which is design theft and copyright infringement. Designers face an enormous amount of copyright infringement, and an overwhelming number of designers report copyright infringement. Designers need to be vigilant about protecting their work, and they should know what steps to take if they feel their work is being stolen.

Summing up
If you’re passionate about design and want to make a difference in the world, then being a designer could be the perfect career. Being a designer means long hours, lots of hard work, and often dealing with rejection and criticism. But it also means using your creative abilities to solve problems and create beautiful things. If you’re willing to put in the effort, you can become a designer and enjoy the many benefits of this rewarding career.

There is no questioning the value of a good working relationship in any industry. This is all the more true for designers, who are often seen as volatile and eccentric individuals. To work with a company effectively, a designer must balance their creativity with business acumen and strategic thinking. In most cases, designers thrive on partnerships and collaboration because it allows them to expand their skill set and expose them to new opportunities. As an independent designer operating primarily in isolation, a partnership can be challenging from day one. Still, designers will see even more significant benefits when they learn how to work with other entities successfully.

Articulating Design Decisions: Communicate with Stakeholders
At the heart of every design decision is a question of communication. The best designers can see the problem entirely and then create a solution that elegantly and efficiently solves it. This requires engaging with stakeholders and conveying the rationale for each design aspect. With this in mind, we can see how different stakeholders will require different levels of communication. A designer who works with engineers or IT specialists will likely want to communicate the design in a technical language. Stakeholders who are more focused on the business side of the design may want to know how the design fits into their marketing strategy. In each case, a designer should focus on communicating their design in a way tailored to their stakeholders' needs.

Define the ROI of the design
When it comes to design, it can be challenging to define its ROI in a way easily quantified and understood by stakeholders. First, you’ll need to consider the project's importance within the broader context of the organization. Does this project potentially be a game-changer, or is it just a minor improvement? Next, you’ll want to work with your stakeholders to define metrics to measure success. Considering the level of your stakeholders' satisfaction and the time it takes to design and implement their product without additional costs or time overruns when measuring the design's success is crucial.

Build confidence within an organization
Design can build confidence within an organization in several ways. First, it can inspire creativity and innovation within the organization through its products and design process. Second, it can give employees and stakeholders a visual representation of what they’re trying to accomplish. And finally, design can provide an easy and immediate way for people to give feedback on the product.

Design Validation vs. Verification.
Design validation and verification are two different things. Design validation is about ensuring the design is going in the right direction, while verification is about having concrete data that backs up your design. Design validation may involve user testing, feedback from stakeholders, and other external awards, press releases or newspapers.

Conclusion
You’ll always want to work closely with your clients as a designer. This is crucial during the design process, as it will help you navigate changes in the design and ensure that everyone stays on the same page. When designers and companies work together, they create something unique and new. It’s important to remember that this is a two-way street. The designer can significantly benefit from their client’s input and knowledge, and vice versa. Ultimately, it’s in the best interests of both parties to foster a strong working relationship that benefits both parties equally.

The world of design is changing rapidly because it needs to keep up with technology and new trends faster than ever before. So the role of designers has also changed along with it. Today’s designers might code, collaborate with engineers, manage projects, build prototypes from 3D models using laser cutters…the list goes on! So What Does a Day in the Life of a Gong cha Designer Look Like?

8 A.M: Breakfast and check emails for feedback
It’s recommended that designers wake up early to get their creative juices flowing and have time to process everything they have learned from the day before. It’s also a good idea to fit in some exercise to help manage stress and make room for clarity of thought. After my morning routine, check emails to see if there are any messages from managers or colleagues that require my attention. The sooner I respond, the more productive my day will be.

9 A.M: Morning design team meeting to understand today's tasks
Meet with the design team or manager to understand what needs to focus on for the day. It’s important to stay on top of responsibilities and make sure I’m meeting the specified project deadlines. This is also a great time to ask teams what their feedback is and where they would like to see improvements.

10 A.M: looking for inspiration or create a use case or mood board
Grab a notebook and start writing down ideas. A great way to get inspired is to look at other products and see what worked and what didn’t. Another way to get inspired is to create a use case and inspiration mood board.

12 pm: Lunch break and more email responding
Try to take a break from the computer and have lunch with colleagues or friends to recharge.

1 pm: Brainstorming session
A great way to generate new ideas is by hosting a brainstorming session by inviting design team members, product developers, and clients to attend and share their ideas.
2 pm: Work on the Design of Project
4 pm: Team meeting to provide and receive feedback and plan ahead
At the end of your work day, hold a team meeting and provide and receive feedback on how the day went. Did we hit all project goals? Did we learn anything new from colleagues? Did someone solve a problem that I was stuck on? What can be done better tomorrow? This is also a good time to plan ahead for the next week and decide which tasks I need to work on.

Inspiration comes from clients
The question every company keeps asking again, do we really know what our customers want? Gong Cha is committed to creating an experience that people love, solving problems through a user-centered perspective, and discovering opportunities that can delight customers, give customers a top-notch tea tasting experience, and serve lessons. Design thinking enables Gong Cha leaders to think about their products from different angle. A user-centric approach is to deeply understand the decision-making process and market of consumers and convert them into products and services that customers really want. Take the launch of vegan beverages as an example. In market research, we aimed to explore consumers What are the consumption determinants, motivations, and barriers when choosing to buy vegan beverages, and what are the important product attributes? On the surface, the terms vegan and plant-based may appear to be the same, but survey results show that consumers do not look at them in a different way. Consumers tend to see 'plant-based' as a more positive dietary choice, while 'vegetarian' is generally associated with serious commitment, such as for religious reasons, animal rights or environmental conservationism. Simply choosing words carefully in the company's marketing advertisements and changing the dialogue can make the products more delicious. Every service and product design of Gong Cha comes from the observation of customers.

Data-driven design
Gong Cha is constantly learning from past products, designs, and services. Design is a continuous improvement by listening to consumer feedback, testing prototypes, and improving. The core of success is that good design can be physical, digital, environmental, service, and commercial. Although excellent products and services can bring obvious business benefits, consumer expectations are rapidly rising because of the advent of the digital age. As a result, only the best design can stand out in the market. How can companies continue to introduce better design? How do you measure the business value brought by design? How does an enterprise conduct design management? What design actions should business leaders take to enhance business value?

The leadership of the Gong Cha organization takes all design decisions related to the brand, such as a brand image or store design. Design can be as rigorously measured and standardized as time, cost, drink ingredients, and recipes.

Combining physical products, digital products, and services provides companies with new opportunities for a range of brand experiences. For example, Gong Cha is not just about brewing fresh tea every four hours. Instead, guests can adjust the sweetness and ice cubes according to their preferences (the service elements). Customers can also browse the menu online, order through the web, and follow social media for new product announcements (digital elements) to remind customers of the brand and encourage customers to order again.

01: Identity what you’re trying to achieve
02: Know your tools and collaborators
03: Plan the big picture first
04: Create a workflow checklist
05: Set timers and work in sprints
06: Look for small wins and efficiencies

With the ever-changing demands of clients, jobs, and projects, designers often find themselves jumping from one task to another with little breathing room in between. As a designer, time management is absolutely critical. Creative work is fluid, and it can feel like there are endless inputs and outputs that need to be managed. Designers need to juggle multiple tasks and deadlines at the same time. In this fast-paced world where technology advances at an alarming pace and the demand for design services continues to grow, designers today must find creative ways of managing their time so they can be more productive.

At the start of every project, it’s important to identify the project goals and set the intention for what company trying to achieve. Take a moment to write down three things: What problem are company trying to solve? Why does it matter? And what is the desired outcome? This will help design stay focused and remind them of the ultimate goal. The more designer know about the tools and software they’re using, the easier it is to work quickly and efficiently. Similarly, the people designer work with can impact the amount of time it takes them to do their job.

When designer planning a project, think about the big picture first. What are the components that go into the project? What do they look like? What do they include? How do they work together? What are the different stages of the project? By spending some time mapping out the big picture, designer can eliminate the distractions of smaller details and get the important stuff done. After defining the big picture, designer can think about the different steps and stages they go through and create a checklist for each one. Workflow checklists can help designer stay focused on the important tasks at hand and keep them from getting distracted by unimportant details. It’s often better to work in small chunks over a longer timeframe. Set timers for each task, and try to get through as much as they can in each time block.

Designers are busy people, and it can be challenging to find time to create new things in a world that demands our attention at every turn. To stay on track, it’s important to manage creative workflow and approach design.

Tea room interior design
Gong cha invites customers, store managers, tea makers, account managers, designers, and interior designers to develop prototypes for a better tea house interior design. The project's objective is to speed up the tea maker's workflow by streamlining operations and shortening customer waiting time. Gong Cha uses lighting and visual cues to guide customers to the brightest by starting at the ordering counter. Customers can browse the marketing materials and tv menus while in a queue. After the customers have ordered their meals, the pick-up counter is usually located at the end of the ordering station, allowing customers to walk by tables and chairs. This efficient approach lets customers decide where to sit and enjoy their drinks when waiting for their order.
Another favorite design of Gong cha would be the location of the trash cans. In general, trash cans are installed near the store entrance. This method allows customers immediate disposal upon leaving the vicinity. However, Gong cha developed hidden trash cans that satisfy the store's aesthetics, the tea maker's workflow and the customers' flow. The individuals of Gong cha agreed that having a trash can embedded in a dedicated space such as the pick-up counter provides efficient space and operations. With this method, customers can take their order and consume immediately, if desired, by disposing of the wrappings of bamboo straws during pick-up. At the same time, tea baristas can take advantage of the nearby trash can that requires disposal during operations, such as used tea leaves or empty containers. Overall, this hidden feature benefits both the customers and tea makers.

The Teahouse Journey to Sustainability with Circular Design
As sustainability efforts evolve, it’s essential for Gong cha to assess their progress and set new goals and timelines to keep going. This not only allows Gong cha to show their customers they’re headed in the right direction, but it also provides a tangible opportunity for employees to see how their efforts are making a difference. Gong cha, one of the multinational tea brands, has announced its tea-specific environmental goals, which include cutting down on its carbon footprint, increasing its use of recycled and renewable materials, and encouraging customers to bring their own reusable mugs and bags to reduce single-use items. By focusing on these three unique examples of circular design, Gong cha has created an experience that is not only sustainable but also comfortable and accessible for guests. Whether vegan and plant-based tea options or reusable packaging, each space feature is designed to be accessible and welcoming to all.

When designing products and services that appeal to a global audience, things get tricky quickly. After all, what works in one market may not work in another. The needs of people from different cultures and backgrounds vary noticeably. Even seemingly universal concepts can have different meanings depending on the local culture and habits. Managing these design challenges effectively is a must for any company that wants to succeed in the global marketplace.

Being an international brand is no easy feat. It requires global brands to localize their growth strategy, where the real challenge begins. Gong cha must adapt our products to local needs and customs to operate in different markets while maintaining a unified brand image across all locations. This can be tricky because every country has its cultural norms, means of communication, and methods of expression. We must navigate these unique circumstances while staying true to Gong cha's brand identity and maintaining a single overarching brand message.

Create an organization that supports creative ideas
Creating an environment that supports creativity and nurturing top design talent within Gong cha Enterprise is another important aspect of building a successful brand. Retaining good design talent is not just about bonuses or career advancement. Projects, environments that support innovation, and the right to speak at conferences with different departments. The design has touched many facets of business: beverage formulation, design research, market research, human-computer interaction, interior design, consumer psychology, behavior economics, ultimately influencing design strategy, and the development of innovative business models. For most companies, T-hybrid designers work cross-functionally while retaining their empathy for consumers and the depth of their thinking about products. Employees who can influence consumers through their work.

Social Responsibility in Design
The designer's goal is to provide users with an unparalleled user experience. Dedicated to detail, meticulous attention to every detail and every interaction experience to create an actual, physical, emotionally positive experience that the product brings to the user. Design acts as a medium between the mind and the physical world. Social responsibility in design is the designer's respect and concern for the individual and the well-being of people. Good design is design committed to the greater good of humanity.
Ethical and social responsibility in design is essential. Cultural responsibility in design involves considering the contexts, histories, languages, customs, cognitions, habits, behaviors, and characteristics unique to a particular group. For example, concepts and visual languages ​​may be derived from a specific culture but may have different connotations in another culture. So good design must consider the cultural context so that the ideas expressed cannot be misunderstood.
Design thinking is the art of combining technology and culture, dedicated to integrating knowledge of nature, society, and humanities into the ability to solve design problems. Design plays a central role in creating a sustainable civilization from material dimensions such as product design, architecture, industrial design, regional planning, and immaterial dimensions such as conceptual design, communication design, and brand design. From this, a holistic worldview is generated.

When the designs are officially recognized, there are feelings of exhilaration and success. The designs undergo a long process, starting from planning to revisions to prototypes, a lot of effort, thought, and love goes into the design. When seeing the official product launched and made available for the customers, Gong cha can't help but feel proud of this achievement and delighted to share for all to enjoy.

The main focus of this design was creating a highly accessible website for all users, including those with visual impairments like color blindness or other eye conditions. To achieve this, I implemented several key features:

Keyboard Accessibility: Ensured users could navigate the entire site efficiently using only a keyboard.
Screen Reader Compatibility: Integrated proper ARIA labels and semantic HTML to make the site fully compatible with screen readers.
Text Alternatives for Visual Content: Provided descriptive alt text for all images and visual elements, so users relying on assistive technologies could understand the content.
Color Contrast and Text Readability: Carefully selected color schemes and text styles to meet WCAG standards for contrast, ensuring readability for users with low vision or color blindness.
Clear, Consistent Layout and Design: Developed a simple, intuitive layout to minimize confusion and make navigation seamless.
Accessible Forms: Designed forms with clear labels, error messages, and validation to assist all users in completing tasks.
Time-Based Media Alternatives: Offered captions and transcripts for any multimedia content to support users with hearing or visual impairments.
Ultimately, the goal was to build an inclusive, user-friendly experience that empowers everyone to explore the site, access information, and complete tasks without barriers.

The website will continue to serve all Gong Cha customers by providing essential information about franchise opportunities and updates on new products and brand events. It will also offer customers the convenience of placing online orders for in-store pickup or home delivery.

Our goal is to maintain a seamless and accessible platform that keeps evolving to meet the needs of both franchisees and consumers, ensuring an exceptional user experience for everyone.

The entire process, from conceptualization and user research to redesign, updates, and ongoing maintenance, took approximately one year.

It was an honor to contribute to Gong Cha's digital transformation during my time working with the brand. In the past, customers had to visit physical stores to make purchases. Today, this design has introduced a diverse, technology-driven shopping experience. Customers can now access product information and shop online without needing to visit a store, saving them valuable time.

For the brand and company, the website extends their reach to a broader audience, enhancing brand awareness and expediting the process from order placement to delivery. Most importantly, this design significantly improves the overall shopping experience for customers.

This website was specifically designed for Gong Cha and will continue to serve the brand in the future.

An official website is a crucial asset for any consumer-focused company. It not only enhances the brand's image but also offers practicality and convenience for customers. I was inspired to design this particular website to bridge the gap between traditional in-store experiences and modern digital solutions.

This type of work allows the brand to create a strong online presence, making it easier for customers to explore products, stay updated on new offerings, and complete purchases effortlessly. Additionally, the website empowers the company to reach a wider audience, improve customer engagement, and adapt to the fast-paced digital landscape.

By focusing on accessibility and user experience, this design serves as both a functional tool and a representation of the brand's values, making it an essential part of their digital transformation journey.

Gong Cha operates in over 30 countries, and the brand's identity is the result of collaborative efforts from design teams around the world. This global approach has allowed the brand to resonate with diverse audiences, creating a universally loved and recognized image.

For this specific project, inspiration was drawn from the collective design ethos established by Gong Cha's international teams. By studying their work and understanding how they adapted the brand for different regions, I ensured that the website would align with the brand’s global identity while addressing local customer needs in California.

Collaboration with other teams provided invaluable insights into maintaining consistency across multiple markets while incorporating fresh ideas to enhance user experience and accessibility. This project is a true reflection of Gong Cha's international spirit and the power of teamwork in creating something truly impactful.

The target audience for this design includes anyone who loves tea culture and appreciates high-quality beverages, as well as aspiring entrepreneurs interested in joining the Gong Cha franchise.

For tea enthusiasts, the website serves as a gateway to explore Gong Cha’s diverse menu, learn about new product launches, and easily place orders for delivery or in-store pickup. It caters to both casual customers looking for a quick treat and devoted fans who want to engage more deeply with the brand.

For potential franchisees, the website provides comprehensive information about Gong Cha’s franchise opportunities, including details on how to join the network, benefits of the partnership, and resources to guide their journey as business owners.

By addressing the needs of both consumer and business audiences, the design creates a versatile platform that strengthens Gong Cha’s connection with its customers while expanding its presence in the global market.

This design stands out because of its focus on modern visual language while maintaining universal appeal across diverse cultures in both Eastern and Western markets. The minimalist aesthetic is clean and sophisticated, yet approachable, creating a harmonious blend that resonates with customers from different countries.

The design uses soft, smooth elements to visually evoke the sensation of sipping creamy, silky milk tea, connecting the digital experience to the brand’s core product. Every detail, from typography to color palettes, was carefully chosen to reflect the brand’s premium yet inviting identity.

Unlike many other beverage brands that focus heavily on vibrant, crowded visuals, this design emphasizes simplicity and elegance. It prioritizes functionality and accessibility, ensuring a seamless user experience while reinforcing Gong Cha's global presence as a refined and customer-focused brand.

By balancing cultural sensitivity, modern aesthetics, and an emotional connection to the product, this design creates a unique identity that sets Gong Cha apart in a competitive marketplace.

The name "Brewing Happiness" was inspired by the simple yet profound joy that tea and beverages can bring to people's lives. It represents more than just the act of making a drink—it’s about creating moments of comfort, connection, and warmth that elevate everyday experiences.

"Brewing" symbolizes the process of carefully crafting something special, while "Happiness" reflects the emotional outcome that the design aims to evoke. Together, the name captures the essence of spreading positivity and delight through a thoughtfully designed experience, whether it’s enjoying a favorite drink or discovering something new.

This name encapsulates the mission to create meaningful connections and foster joy, one cup at a time.

For this project, I utilized a range of design tools to ensure a seamless and efficient workflow:

Figma: Used for prototyping and collaborative design, enabling real-time feedback and iteration.
Miro: Essential for brainstorming, wireframing, and mapping out user flows with the team.
Adobe Creative Suite: Leveraged Photoshop and Illustrator for creating high-quality visuals and assets.
WordPress: Implemented the design and ensured smooth functionality for the website, customizing it to meet project needs.
By combining these tools, I was able to create a well-rounded, accessible, and visually appealing design while keeping the process collaborative and efficient.

The most unique aspect of this design is its emphasis on web accessibility. From the very beginning, the project prioritized creating an inclusive experience for all users, including those with visual impairments, such as color blindness or other disabilities.

Key features include keyboard navigation, screen reader compatibility, high-contrast color schemes, and text alternatives for all visual elements. These accessibility-focused elements ensure that every user, regardless of ability, can fully engage with the website and complete tasks with ease.

This commitment to accessibility not only sets the design apart but also reinforces the brand’s values of inclusivity and customer care, making it a leader in providing equal digital experiences.

This project involved collaboration with a diverse group of highly skilled professionals, each bringing their expertise to the table. The team included:

Food Photographers: To capture visually stunning images that highlighted the products.
Food Stylists: To ensure the presentation of the beverages and dishes was appealing and aligned with the brand's image.
Graphic Designers: To create cohesive visuals that complemented the website's overall aesthetic.
Brand Designers: To ensure the design reflected and enhanced Gong Cha's identity and values.
Web Designers: To develop the structure and layout of the website with a focus on user experience.
Writers: To craft compelling and engaging content that resonated with the audience.
Web Engineers: To implement the design and ensure the website's functionality, performance, and accessibility.
This collaboration brought together a wealth of technical and creative expertise, resulting in a website that is both visually captivating and highly functional.

Technology plays a central role in this design, transforming the website from a simple information hub into a comprehensive platform for customer interaction and convenience.

The website enables users to browse product information, place orders online, and choose between in-store pickup or home delivery services. It incorporates advanced features like SEO optimization to increase visibility and attract a broader audience.

Additionally, the responsive design ensures seamless functionality across devices, whether accessed via a smartphone, tablet, or desktop computer. This allows customers to effortlessly complete their tasks—such as exploring new products, customizing their orders, and tracking deliveries—on their preferred devices.

By integrating these technological features, the website not only enhances the user experience but also solidifies the brand’s presence in the digital space, making it more accessible and efficient for a diverse audience.

Yes, this design was heavily influenced by data and analytical research, as we adopted a data-driven design approach throughout the project. The research process included:

Primary and Secondary Data Collection: Gathering firsthand insights from user interviews, surveys, and focus groups, as well as analyzing industry reports and competitor studies.
User Interviews: Conducting interviews to understand the needs, preferences, and pain points of target users.
Competitive Analysis: Studying similar websites and brands to identify opportunities for differentiation and innovation.
Sales Data Analysis: Using sales trends and performance metrics to inform key decisions on features and priorities.
User Behavior Analysis: Examining website analytics and heatmaps to understand how users interact with similar platforms.
Customer Journey Mapping: Creating detailed user journey maps to visualize the customer experience and identify potential friction points.
Usability Testing: Conducting usability tests to observe real users interacting with the website. This allowed us to identify areas of improvement, optimize navigation, and ensure a seamless user experience.
A/B Testing: Testing variations of design elements to determine which solutions performed better in achieving user engagement and conversion goals.
By grounding the design in thorough research, usability testing, and ongoing analysis, we ensured that every element of the website was tailored to meet user needs, drive engagement, and deliver measurable results for the brand.

One of the most challenging aspects of this project was conducting usability testing specifically for users with visual impairments or eye conditions. This required extensive observation of how they interacted with the product to identify potential barriers that could interrupt their ability to complete tasks.

We faced several hurdles, such as:

Understanding Unique Interaction Patterns: Each user had different ways of navigating the website depending on their condition, requiring the design to accommodate a wide range of needs.
Identifying Friction Points: It was challenging to uncover subtle issues, such as low-contrast elements or unclear navigation paths, that could significantly hinder task completion.
Iterative Testing: The process involved multiple rounds of testing and feedback to refine features like keyboard navigation, screen reader compatibility, and clear visual cues.
Balancing Functionality and Aesthetics: Ensuring the design met high accessibility standards without compromising the overall visual appeal for other users was a complex balancing act.
Through persistence and continuous collaboration with users during the testing phases, we were able to address these challenges and create a design that is not only accessible but also user-friendly and inclusive.

The decision to submit this design to an international competition was driven by a desire to showcase the innovation and impact of the project on a global stage. This design not only embodies modern aesthetics and accessibility but also addresses real-world challenges by creating an inclusive digital experience for diverse audiences.

The project’s success in reaching 150,000 users across 60 countries and its emphasis on web accessibility made it a strong candidate for recognition. Submitting it to an international competition was an opportunity to celebrate the collaborative efforts of the team, highlight the brand’s commitment to inclusivity, and inspire others in the design community to prioritize accessibility in their work.

This competition provided the perfect platform to share the design’s story and the values it represents, while also gaining valuable exposure and feedback from industry leaders.

Designing this project was a transformative experience that deepened my skills and broadened my perspective in several ways:

Empathy Through Accessibility: I gained a deeper understanding of the challenges faced by users with visual impairments and learned how to design with inclusivity at the forefront. Conducting usability testing with these users taught me to think beyond standard practices and prioritize accessibility in every detail.

Collaboration Across Disciplines: Working with professionals from various fields—like photographers, writers, and engineers—enhanced my ability to communicate and collaborate effectively, ensuring the final product met both technical and creative standards.

Data-Driven Design: The integration of user behavior analysis, sales data, and A/B testing helped me refine my approach to making decisions grounded in real-world insights, improving the overall user experience.

Iterative Problem-Solving: The design process required continuous testing and iteration, which taught me patience and the value of feedback in creating a truly polished and functional product.

Balancing Aesthetics and Functionality: Striking a balance between a visually appealing design and practical usability was a rewarding challenge, allowing me to push the boundaries of my creativity while maintaining user-centered design principles.

This project not only strengthened my technical skills but also reinforced the importance of designing with purpose, empathy, and innovation.

An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space and indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible. The project covers a total of 1,197 square footage.

The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.

Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.

Gong cha USA CA

This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.

Project Manager: Alice Wong, Lead Brand Designer: Min Huei Lu, Account Manager: Justin Kou, Senior Lead Designer: Chris Doan, Senior Interior Designer: Amy Fender, Design Coordinator: James Huy and Engineering: Binh Wong

The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.

Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.

The unique brand identification program quickly revealed that the Gong cha identity had to be modern, natural, and comfortable and it had to convey variety, harmony, and smoothness. Gong cha color skim is a set of standards that plays an important role in forging the brand identity when the Gong cha color system is utilized. Gong cha's primary color is "Gong cha Tea Red", the secondary color is Pearl Brown, Milk Tea Beige, Leaf Green, and water Blue.

This project started in 2021 in California.

Gong cha USA CA

Tea is the flow of time. Tea is a wordless conversation. Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea is life. It craves contemplation. It's worth savoring. Gong cha always ponders upon how best to brew modest happiness and relaxation in a small cup in your day-to-day life. Gong cha always ponders upon how best to provide a space for a sip of laughter with loved ones. Gong cha always ponders upon how best to share the stories of tea drinking culture easily and enjoyably with many people.

Gong cha is a Chinese term for the act of offering the best tea to the Emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials.

All the graphics were made in Adobe Illustrator to remain vector quality. With image digitalization programs such as Photoshop, Indesign, designers developed a series of visual identities that can be easily adaptable to offline and online materials which include: Business cards, postcards, rack cards, product name cards, in-store flyers, menus, corporate letterhead, envelope, promotional brochure.

As the company is expanding globally and its business from Asia to global, the major creative challenge was to create an appropriate visual metaphor to communicate Gong cha's core values to cultivate tea culture and brew happiness around the world. An abstract, dynamic and appealing identity system sprouted from all the different interactions creating attractive patterns and textural expressions rooted in a mission-driven symbology. The photography style gives a warmth, affinity, and delightful impression that humbly reflects the humble nature of Gong cha's service.

Min Huei Lu
I aim to create beautiful brands that speak meaningfully and act responsibly. My approach is strategic and intuitive, helping clients tap into their potential, pinpoint their purpose, and build stronger brand foundations to evolve how they create, communicate, and serve their customers — and the greater good.

Chris Doan
From my love of ancient stories & buildings. I love to create the beauty of spaces, especially for F&B, retail stores. In another educational aspect, I will learn more about different cultures, and histories throughout the design.

Gong cha has always been committed to building a company with user-centered design as a multi-national brand. Not only does Gong cha focus on selling products and providing excellent service but it’s also actively interested in connecting with its customers. The brand invites customers to actively participate in shaping Gong cha’s tea culture and seeks to build lifelong customer relationships. One of the core values that Gong cha presents is empathy. Empathy is the foundation of design thinking, which allows the brand to understand, connect and relate with customers. This core value has revolutionized the company's product development, franchise business development, talent recruitment, market research, store opening strategy, peer competition and brand building.

Diverse Challenges
Gong Cha has various products and services, each with its unique challenges. From core products, seasonal drink recipes, marketing materials, social media, web pages and apps, in-store ordering systems, interior design, event exhibitions design, merchandise design, service design, and design strategy. Each project constantly introduces a new form of technology that brings forth unique insights and imaginative thinking.

Advocating User-Centered Design - Design Thinking
Brands continue to explore design thinking and how to incorporate design thinking into company practices. A common obstacle is that people think that design is all about aesthetics - such as graphics, colors, typography, and fonts. Simple beauty can enhance a product's user experience, but the meaning of design thinking is more than that. Traditionally, many product conferences will start to seek solutions based on what customers want. In the new design method, users are invited to participate in the design process, immediate response to customer feedback and rapid learning, and updating as part of the design journey. Design thinking is the key to building a brand. Brands must ensure a great experience across all customer touch points - from social media promotions, website introductions, the customer's in-store buying experience, and online ordering delivery apps to long-term brand advocates. Design thinking advocates developing deep empathy for customers and creating solutions that fit their needs. To meet the growing expectations of consumers, the future is expected for senior executives to incorporate design thinking Integrated into the formulation of business strategy strategies.

Truly understand the customer.
Gong cha insists on being customer-centric and making executive-level decisions to consider the impact on customers. Gong cha is not just figuring out what the customers want but more on the reasoning of the customers' motive, the "Why?" Gong cha apprehends the cross-benefit of logical data and empathy to understand customer behavior. Gong cha utilizes focus groups by conducting on-on-one interviews, general consumer observations, and researching marketing to observe, listen, and understand how customers and franchisees experience the product. Gong cha plans out the user journey by understanding the motivation of others, their troubles and concerns, and possible opportunities to create delightful experiences.

For example, in the Product R&D department of Gong cha, the lead developer would observe the consumption trend of the consumers. Which main factors are essential for the consumers to choose their drinks such as the most preferred, the cost value, and other factors such as health and environmental sustainability. For fruit-related and vegetarian products, Gong cha let the consumers understand the raw materials used to make each drink. Each product will have nutritional labels and allergens available when requested by the consumers. Another example is the storefront design process. Understanding and designing an efficient operation flow, Gong cha would conduct many interviews with the multiple store employees for feedback. Designers would keep in mind all factors from top to bottom like appropriate storage cabinets to easy-to-clean tiles for general maintenance while keeping in mind the store's aesthetics.

Gong cha uses consumer observation to focus on improving the customer's flow. From customer behaviors and usage patterns such as payment processing to waiting and picking up the order and then recycling, Gong cha discovered that consumers do not want to open another member account or collect stamp cards. Customers want to have an account that's linked to their phone number and/or credit card, a reward membership similar to other popular brands. This way whenever they visit any Gong cha stores, they can accumulate points from their purchases and use or save up points to redeem a prize they want. Gong cha provides accordingly to the consumers' needs and hones on service experience.

Data-driven design
Gong Cha is constantly learning from past products, designs, and services. Design is a continuous improvement by listening to consumer feedback, testing prototypes, and improving. The core of success is that good design can be physical, digital, environmental, service, and commercial. Although excellent products and services can bring obvious business benefits, consumer expectations are rapidly rising because of the advent of the digital age. As a result, only the best design can stand out in the market. How can companies continue to introduce better design? How do you measure the business value brought by design? How does an enterprise conduct design management? What design actions should business leaders take to enhance business value?

The leadership of the Gong Cha organization takes all design decisions related to the brand, such as a brand image or store design. Design can be as rigorously measured and standardized as time, cost, drink ingredients, and recipes.

Combining physical products, digital products, and services provides companies with new opportunities for a range of brand experiences. For example, Gong Cha is not just about brewing fresh tea every four hours. Instead, guests can adjust the sweetness and ice cubes according to their preferences (the service elements). Customers can also browse the menu online, order through the web, and follow social media for new product announcements (digital elements) to remind customers of the brand and encourage customers to order again.

The Teahouse Journey to Sustainability with Circular Design
As sustainability efforts evolve, it’s essential for Gong cha to assess their progress and set new goals and timelines to keep going. This not only allows Gong cha to show their customers they’re headed in the right direction, but it also provides a tangible opportunity for employees to see how their efforts are making a difference. Gong cha, one of the multinational tea brands, has announced its tea-specific environmental goals, which include cutting down on its carbon footprint, increasing its use of recycled and renewable materials, and encouraging customers to bring their own reusable mugs and bags to reduce single-use items. By focusing on these three unique examples of circular design, Gong cha has created an experience that is not only sustainable but also comfortable and accessible for guests. Whether vegan and plant-based tea options or reusable packaging, each space feature is designed to be accessible and welcoming to all.

Ethical sourcing in purchasing our ingredients, tea, and manufactured goods
Before purchasing products for space, companies must ask themselves these questions to ensure they are sourcing items ethically. Does this product source positively impact the environment, its employees, and the surrounding community? For example, the tea offerings served at Gong cha are ethically sourced. The tea comes from a supplier in Taiwan that sources the product ethically by paying their employees a livable wage and supporting sustainable agriculture. The tea leaves are harvested when they are ripe, meaning the product is harvested when it’s ready for consumption. This is opposed to harvesting earlier to speed up the process and make the product available for sale sooner, which often leads to lower quality.

Expanding plant-based tea and milk tea options
The Gong cha’s teas are naturally sustainable and potentially have a long-term positive impact. The team realized they could do more. To expand their sustainable efforts, they added a selection of vegan-friendly and plant-based milk teas, such as soy milk teas, to the menu. These additions allow customers to enjoy a classic tea experience while still feeling good about their choice.

Reduce and Reuse: Stainless Steel Reusable Straw Set, sugarcane straw, and Stainless-Steel Reusable tumbler
The Teahouse is home to various experiences, from a quiet space with a cup of tea to a communal gathering. Gong cha added reusable stainless steel straws in the merchandise line and used sugar can straws instead of plastic straws to accommodate guests who would like to be more mindful of the items used. These items help guests minimize their waste before the experience even begins. They are also available for purchase to encourage long-term sustainable habits for those who frequent the space. Beyond the reusable straws, the team has also implemented reusable tumblers to encourage guests to bring their cups next time they visit.

Shifting away from single-use to reusable packaging
The packaging that a product comes in isn’t just as important as the product itself; it’s an extension of that product. The Teahouse has prioritized shifting away from single-use packaging to reusable packaging. For example, their Earl Grey tea bag packaging is made of paper that is sustainably sourced and printed with soy-based inks. The soy-based ink, so the excess runoff doesn’t pollute the water supply.

Bringing humanity and empathy to the brand
An essential part of running a design-led company is verifying that the right people with the right skills are in the right places. The first step is to ensure that the lead designer has secured a place in the strategy-setting process and is responsible for advocating the consumers' demands. The lead designer must incorporate the consumer's perspective into crucial decisions, develop goals that benefit the consumers, and lead the company's way of thinking about how these decisions affect consumers' culture.
Designers should be involved in product or service development and devising a problem-solving procedure based on customer experience. With this involvement, designers play an active role in connecting multiple functions and extending customer-centric empathy to numerous organizational positions. For example, in the digital domain, designers contribute to customer digital experience prototypes and user A/B testing, improve products based on user feedback, and validate the product. In addition, before a new product is released or a new store opens, designers ensure that the experience is consistent across all customer touch points, from product imagery to packaging to social media marketing, web design, e-commerce, and brick-and-mortar storefronts.
Improving the brand experience demands empathizing with customers in all areas. Companies need to focus on all customer-related data, such as website traffic, customer satisfaction, customer retention, and understanding the customer's demand and potential issues. The goal is to deepen the relationship between customers and the brand progressively.

At the beginning of Gong cha's establishment, red and white color coordination was commonly used and considered the "traditional tea house" appeal. As Gong cha expanded and gained global recognition, the branding needed to revitalize and adapt to an ever-changing culture. The company adopted a more modern and stylized appeal but maintained the traditional feel. During the new store design phase, Gong cha started to include natural and simplistic features such as wooden textures and sleek, minimalist fixtures and furniture, all while keeping the traditional brand colors of Gong cha as accent colors. As a result of this transformation, the brand attained a harmonious and welcoming environment for workers and customers, signifying Gong cha's commitment to "Brewing happiness".

User experience

Imagine being a customer and purchasing a drink at one of Gong cha's stores and a store manager handling the store like a well-oiled machine, fulfilling orders left and right while greeting customers walking in with a smile. Gong cha believes delivering a high-quality customer experience is the main competitive advantage. From a simple transaction of selling our signature pearl milk tea to establishing a relationship with others with warm gestures, we build a foundation of loyal customers who, in return, become fans of the brand and possibly join our franchise operation.

To build on customer relations, Gong cha focused on new technological features. One of them is its online ordering and delivery services via Applova. Since its launch, Gong cha's website traffic has increased by 113%. Another new execution was optimizing its POS and customer loyalty program via Fivestars, which resulted in an increase of new member sign-ups by 131%. The Gong cha brand is constantly developing innovative ways for maximum efficiency for the growing list of franchisees. From SOP Product Guide Books and Training Videos, franchisees use and understand how to make the latest seasonal products and maintain service consistency. Gong cha has also launched a series of interior designs and different concepts for new developments.

The biggest question for all businesses is, "Is it worth investing in design?" While the metrics for design ROI are notoriously elusive, their value has shown its worth. With such high-quality design and branding, Gong cha has expanded internationally with nearly 250 store openings in the past year. These numerous worldwide openings proved the significance of designs. Overall, Gong cha is committed to continuously improving this route of innovation. This core competency drives business growth and competitive advantage.

Design theory into practice
Developing the customers' experience for any project requires a combination of capabilities, skills and talented people from different departments. Gong Cha practices the "Braided" Design model - three elements, including design, business strategy, and technology, all pass through the five stages of the design process: Frame, co-create, prototype, validate, and govern. First, the company reframes the problem, defines the value proposition, and identifies data and technology. Then, skillful people from different departments make decisions to ensure design and business strategy align, deliver value and prioritize the customer experience.

All new projects begin with the team. Depending on the subject of the project, Gong cha selects individuals with the recommended skill set from various departments, such as design, engineering, operations, R&D, marketing, business, and project management. The selected individuals are invited to a kick-off meeting to meet the team and begin a collaborative discussion about the project. For example, the design department consists of researchers and people with a background in user experience, industrial design, interior design, interaction and visual, service design, and rapid prototyping designers. The selected team will discuss the project goals, practices to implement, and the user's needs and metrics to meet the project's requirements. Using the project management software known as "Asana", tasks are created, assigned, and observed amongst the team. Team members can view the project's description, progress, and feedback. The software also enables prompt communication within the team, from general questions and concerns to finalizing decisions. With collaborative efforts from diverse departments, they can raise questions or provide insight about customers and franchisees, and together, the team can develop relevant and inspiring solutions.

Inspiration comes from clients
The question every company keeps asking again, do we really know what our customers want? Gong Cha is committed to creating an experience that people love, solving problems through a user-centered perspective, and discovering opportunities that can delight customers, give customers a top-notch tea tasting experience, and serve lessons. Design thinking enables Gong Cha leaders to think about their products from different angle. A user-centric approach is to deeply understand the decision-making process and market of consumers and convert them into products and services that customers really want. Take the launch of vegan beverages as an example. In market research, we aimed to explore consumers What are the consumption determinants, motivations and barriers when choosing to buy vegan beverages and what are the important product attributes. On the surface, the terms vegan and plant-based may appear to be the same, but survey results show that consumers do not look at them in a different way. Consumers tend to see 'plant-based' as a more positive dietary choice, while 'vegetarian' is generally associated with serious commitment, such as for religious reasons, animal rights or environmental conservationism. Simply choosing words carefully in the company's marketing advertisements and changing the dialogue can make the products more delicious. Every service and product design of Gong Cha comes from the observation of customers.

Brainstorming
Gong cha organizes a brainstorming session with the team whenever a new project starts. The team is assembled based on individuals who are well-suited for the project. Using individuals with diverse backgrounds and unique capabilities but share the same goal. Team members will generate creative ideas and implementation during this session while addressing possible issues. After a thorough discussion, there will be a series of plans and backups while imagining multiple solutions.
During the brainstorming stage, there are two distinct critical phases. In the first phase, team members are encouraged to bring up all possible ideas, free of judgment, to get the project going. The number of concepts during this phase is essential as it increases the likelihood of innovative solutions. In addition, this phase helps the team to understand and develop the project's conceptual map.
The next stage is integration. So after the conceptualized idea has a map with a general direction, the team can begin analyzing, integrating, synthesizing, and exploring possible prototypes. When a prototype is finalized, the next step is to schedule a trial run for initial testing. Finally, the team invites customers and decision-makers to participate in the prototype testing. For example, the team will host a focus group to understand what prototype features are crucial, areas of improvement, and more. After testing many variations of prototypes, the team would host a voting session. And after voting, the focus group will explain how they came to their results and share their opinions and feedback. The primary end goal for this stage is to earn the support of the decision-makers.
The creative teams must implement these guidelines when creating an environment that encourages creativity.
1. Set a time limit, usually between 15-60 minutes.
2. Creative Brief: Clearly define goals, users, problems, and plans.
3. Avoid Criticism: No one should be negative about ideas.
4. Encourage strange and wild ideas: Keep an open mindset and safe space so everyone can express their opinions freely.
5. Aim for quantity.
6. Say more "and" say less but: Building one idea on top of another, members have expanded on the ideas of others to gain new insights.
Precautions
Overall, brainstorming sessions will ignite team synergies and encourage collective thinking for finding various potential solutions. Unlimited thinking and openness can result in challenging effects. A common risk would be that discussions would go off-topic. Team members should focus on ensuring a healthy, centered atmosphere while staying on track with the goal in mind.

When designing products and services that appeal to a global audience, things get tricky quickly. After all, what works in one market may not work in another. The needs of people from different cultures and backgrounds vary noticeably. Even seemingly universal concepts can have different meanings depending on the local culture and habits. Managing these design challenges effectively is a must for any company that wants to succeed in the global marketplace.

Being an international brand is no easy feat. It requires global brands to localize their growth strategy, where the real challenge begins. Gong cha must adapt our products to local needs and customs to operate in different markets while maintaining a unified brand image across all locations. This can be tricky because every country has its cultural norms, means of communication, and methods of expression. We must navigate these unique circumstances while staying true to Gong cha's brand identity and maintaining a single overarching brand message.

“Gong cha” is a Chinese term for the act of offering the best tea to the emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, Gong cha is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea.

The symbol mark of Gong cha logo is a representative visual value, as seal of the emperor to further convey the brand concept. The color of the Gong cha symbol mark is Gong cha Emperor's Seal Red and Gong cha Pearl Brown. The brand color scheme inspires by the tea making process, primary color is Gong cha Emperor's Seal Red, secondary color are Gong cha Pearl Brown, Gong cha Water Blue, Gong cha Leaf Green and Gong cha Milk Beige.

The brand design patterns of Gong cha are fundamental key visuals that can show the brand image and tell the stories behind it. The four elements that make up good tea have been simplified into patterns, creating images of Gong cha that can be used for multiple applications.

On the interior side, we emphasize a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha. The facade using three key color Gong cha Emperor's Seal Red, Ivory white and Gong cha Pearl Brown. For the hall, counter and kitchen using Gong cha key color, natural wood and warm tones with tea story illustration, brand signature pattern and tea photography.

Create an organization that supports creative ideas
Creating an environment that supports creativity and nurturing top design talent within Gong cha Enterprise is another important aspect of building a successful brand. Retaining good design talent is not just about bonuses or career advancement. Projects, environments that support innovation and the right to speak at conferences with different departments. The design has touched many facets of business: beverage formulation, design research, market research, human-computer interaction, interior design, consumer psychology, behavior economics, ultimately influencing design strategy, and the development of innovative business models. For most companies, T-hybrid designers work cross-functionally while retaining their empathy for consumers and the depth of their thinking about products. Employees who can influence consumers through their work.

How to measure the success of a designer? Many companies will ask about skills on a designer's resume, such as how many different design software they will use, or what kind of expertise a designer brings to the table such as photography, illustration...but in the creative field, it's more often invisible assets that are hard to describe in words or in form create the most impact. Things like your empathy, your creativity, your big-picture perspective on an issue, your ability to be optimistic in every situation or to your ability to adapt to a case without a plan or structure.

Sustainable design
Human Rights & Dignity
Social & Economic Justice
Environmental Protection, Restoration, & Regeneration
Equity, opportunity, and justice
Racial Justice
LGBTQ+Right
Climate Justice
Diversity, Equity & Inclusion

Social Responsibility in Design
The designer's goal is to provide users with an unparalleled user experience. Dedicated to detail, meticulous attention to every detail and every interaction experience to create an actual, physical, emotionally positive experience that the product brings to the user. Design acts as a medium between the mind and the physical world. Social responsibility in design is the designer's respect and concern for the individual and the well-being of people. Good design is design committed to the greater good of humanity.
Ethical and social responsibility in design is essential. Cultural responsibility in design involves considering the contexts, histories, languages, customs, cognitions, habits, behaviors, and characteristics unique to a particular group. For example, concepts and visual languages ​​may be derived from a specific culture but may have different connotations in another culture. So good design must consider the cultural context so that the ideas expressed cannot be misunderstood.
Design thinking is the art of combining technology and culture, dedicated to integrating knowledge of nature, society, and humanities into the ability to solve design problems. Design plays a central role in creating a sustainable civilization from material dimensions such as product design, architecture, industrial design, regional planning, and immaterial dimensions such as conceptual design, communication design, and brand design. From this, a holistic worldview is generated.

Tea room interior design
Gong cha invites customers, store managers, tea makers, account managers, designers, and interior designers to develop prototypes for a better tea house interior design. The project's objective is to speed up the tea maker's workflow by streamlining operations and shortening customer waiting time. Gong Cha uses lighting and visual cues to guide customers to the brightest by starting at the ordering counter. Customers can browse the marketing materials and tv menus while in a queue. After the customers have ordered their meals, the pick-up counter is usually located at the end of the ordering station, allowing customers to walk by tables and chairs. This efficient approach lets customers decide where to sit and enjoy their drinks when waiting for their order.
Another favorite design of Gong cha would be the location of the trash cans. In general, trash cans are installed near the store entrance. This method allows customers immediate disposal upon leaving the vicinity. However, Gong cha developed hidden trash cans that satisfy the store's aesthetics, the tea maker's workflow and the customers' flow. The individuals of Gong cha agreed that having a trash can embedded in a dedicated space such as the pick-up counter provides efficient space and operations. With this method, customers can take their order and consume immediately, if desired, by disposing of the wrappings of bamboo straws during pick-up. At the same time, tea baristas can take advantage of the nearby trash can that requires disposals during operations, such as used tea leaves or empty containers. Overall, this hidden feature benefits both the customers and tea makers.

We enjoyed creating designs that captivate people’s interest in our brand and vision while complying with the brand guideline. It is fun and challenging to showcase creativity and imagination within the guidelines in order to present a consistent brand image.

Everything Gong cha creates has a social and environmental impact: from the eco-friendly sugarcane straw to the commercial tea house. The only way to continue living life as we know it today is through sustainability. For this reason, Gong cha has zero emissions objectives and is committed to incorporating circular retail design in the interior design of our commercial establishments.

Gong cha is committed to developing sustainability and environmental commitments. In recent years, to respond to the demands of franchisees and consumers, Gong cha is adopting new goals to reduce our social and environmental impact. Architects, designers, and decorators must choose the tools and materials to incorporate the circular economy into interior design. All of this is done to create sustainable commercial establishments operationally and from the moment of their conception and construction.

Designing spaces with a circular economy approach is a way of implementing circular economy concepts. A circular economy, in other words, is a system in which products are reused and recycled to prolong their useful lives.

A product's circular design encompasses several elements:
Durability
Longevity
Repairability
Disassembly
Recyclability

Gong cha is committed to using recycled construction materials (wood, concrete, steel, facade cladding …). We have also reused interior design elements such as floor and ceiling cladding and lighting. Also, the refrigeration kitchenware and the automatic tea-making areas are recovered thanks to the circular economy and a team of designers who have been in charge of searching and selecting the most sustainable materials for a commercial tea shop. Gong cha only uses recycled and compostable materials and utensils.

Going from a linear and conventional business model to a sustainable one with circular retail design requires a team of experts with knowledge and experience in designing sustainable commercial spaces. In this sense, at Gong cha, we are very aware of responsible design and consumption. For this reason, we have a team of experts with the capacity to advise on the search and selection of sustainable materials.

When designing a project, the time it takes to get it from a rough sketch to a launch depends on multiple factors. Depending on the complexity of the project, its type and particularities, as well as one’s personal skillset and preferences, the time it takes to design something can vary from one project to another. Every new idea has its own challenges and peculiar tricks that designer need to know in order to implement the plan successfully.
Design research and planning
Research and planning are the two most important stages of the design process. Using the internet, online survey, 1 on 1 interview and the availability of all kinds of information, researching what you need to know about market and user. Designer also need to plan project in detail so that they can work out the cost of the design and create a budget for it. Designer need to know the cost of materials and their availability, as well as the price of hiring creative talent and subcontractors if necessary. When it comes to the length of research and planning, designer should take into account the time they spend on reading articles and books, as well as watching online video tutorials. Designer also might want to include in their schedule the time it takes to plan out design project in detailed. The whole process of research and planning should take a few days to weeks at most. However, you might be working on a very complicated project that requires more time.
Product Photography photoshoot
Photography is the visual representation of the company and product. It needs to accurately reflect the brand colors and message and be aesthetically pleasing. When Gong cha hire a professional photographer, Gong cha will usually be given a creative brief list the concept, props, color theme, preferred locations, times during the day, and other specifics. The length of photoshoot will depend on the complexity of visual story, the number of shots, and the size of team. If Gong cha are shooting seasonal drink product photos and key visual, the photoshoot might take a take a whole day, and the post-production might take a week or two.
Marketing campaign
The marketing campaign is the entire effort that Gong cha put into getting product into the hands of as many people as possible. We need to reach out to our target audience and bring them to teashop where they can purchase products. A series of marketing campaign might take 2 weeks.

Website Design
The Gong cha website is the online version of the Gong cha drinks brochure, and we must ensure that it attracts as many tea lovers as possible. Traffic and engagement on each webpage are metrics that we use to decide how much quality content we want to display on each webpage. The time it takes to create a website depends on the complexity of web design. The whole process of web design should take a few months at most.

Commercial tea house design
The design of the interior of a commercial tea house will be responsible for setting the tone and mood of the place, and it will be the part of tea lovers that they remember the most. The design of the interior of a commercial tea house will depend on its location, as well as on the materials that Gong cha uses to build it out. The whole process of web design should take a few months at most.

From idea to product launch
Good design is fast. Gong Cha generates rapid prototyping design, brings products to market quickly, and updates frequently based on adjustments based on real customer feedback. Gong Cha practices MVP (minimum viable product), which means a minimum viable product Enter the market, learn better from customer feedback, integrate user feedback, and then build and release the next version. Take Applova ordering and delivery software as an example: 2020 In response to the COVID-19 pandemic, brick-and-mortar storefronts closed. Tribute Tea immediately released his online ordering and delivery software. Then he optimized the function from user feedback.
Another example of rapid prototyping is that Gong cha often launches high-quality beverages that meet local people’s favorites according to local beverage trends and tastes, and launches the market as soon as possible. After three months, another series of seasonal beverages will be launched, according to Sales retain top-selling beverages and remove less popular flavors. Rapid prototyping is essential to get substantial feedback and avoid costly mistakes. In our experience, this approach is used to optimize beverage items, products or service best meets the expectations of consumers.

Designers are a visual bunch and creating meaningful things is what we love to do. As a designer, our job is to transform ideas into visual representations of those ideas. Whether we’re working on brand identity, websites, print materials or software interfaces, everything must be designed with the user in mind. But when it comes to creating that perfect visual designer need the right tools for the job. Creativity and innovation are both ongoing processes that require constant upkeep, a fact that is doubly true as technology continues to advance at breakneck speeds. In order to remain competitive as a designer, it’s important that designer have the right tools ready at their fingertips at all times. The following list covers some of the best tools for designers.

The Best Tools for Graphic Designers

A creative design is more than just a pretty picture. It’s also a strategic communication of information, a powerful branding tool, and a persuasive salesperson for your products or services. When it comes to the best tools for graphic designers, the software you choose will depend on your specific job duties.

- Drawing and sketching - Let’s start with the basics. Every designer needs a sketchbook. Whether you’re sketching out storyboards for your next video, doodling ideas for a logo, or creating flow charts for a project management system — a sketchbook is the design tool you can’t be without.

- Photo/Video editing - Adobe Creative Cloud includes Photoshop, Illustrator, Indesign, After effect, Premiere Pro, Lightroom, Adobe Dimension...etc. Adobe Creative Cloud is the industry standard for photo editing software, used by both professional designers and startups alike.

The Best Tools for Interactive UI/UX Designers
If your job focuses more on the user experience (UX) side of the design spectrum, you’ll need a different set of tools. Interactive designers are responsible for mapping out the functionality of a website, app or software tool and ensuring it meets the needs of the user. The best tools for interactive designers include the following:

- Drawing and diagramming software - For more advanced drawing and diagramming, you’ll want software like Adobe Draw, Microsoft Visio, Mirro or other diagramming tools. Drawing and diagramming software is especially useful if you’re designing user interfaces (UI) or sitemaps for websites.

- Prototyping software - One of the best tools for interactive designers is software for prototyping. This allows you to create a clickable prototype of a design with the click of a button. Prototyping software includes popular tools like Figma, Adobe XD, Axure, Mockplus, and Justinmind. When compared to design software, these apps are streamlined for a more user-friendly experience, making them ideal for interactive designers. You can create clickable mockups of your designs with a couple clicks of the mouse and no code required.

- Code editor - While not all interactive designers need to know how to code, it is an essential skill for web designers. If you create and design websites but don’t know how to code, you can outsource this job to someone else. Code editors are specialized software for writing and editing code. These tools make it easy to write the code for websites, apps, e-learning courses and more, so no matter what type of design you specialize in, a code editor is indispensable.

- Design software - Design software like Adobe Creative Cloud make it easy to design websites, create logos and branding, create diagrams and flowcharts, create illustrations and visualizations, edit photos, and more. Many of these tools are even integrated with each other, enabling you to design an entire project from start to finish entirely within one app.

The Best Tools for Interior Designers
Interior designers create the layouts and designs for residential and commercial spaces. This type of design is all about functionality, so the best tools for interior designers are those that make their job easier. Some of the best tools for interior designers include:

- 3D modeling software - If you’re an architect or interior designer, you’re probably used to sketching out your designs on paper. But for those who want to take their designs to the next level, 3D modeling software is the best tool for interior designers.

- Design software - Design software is another must-have for interior designers. Tools like Adobe Creative Cloud used to create layouts, designs, and more.

- CAD software - CAD (computer-aided design) software is another useful tool for interior designers, especially those in architecture.

- Virtual reality (VR) - If you want to take your design process to the next level, consider designing in virtual reality (VR).

The Best Tools for Design Managers
If you’re managing design teams or projects, you’re probably already familiar with the best tools for designers. But specific tools are more essential for design managers than for designers. Some of the best tools for design managers include:

- Project management software can be helpful for designers, but it’s even more essential for design managers. From managing team members and assigning tasks to keeping track of the budget, project management tools are invaluable for managing design projects.

- Communication tools - Designers need a platform for sharing designs and collaborating with their team members, but design managers need communication tools, too. These tools include everything from file management to video conferencing and everything in between.

The simplest yet most effective and favored material Gong cha has ever implemented in its interior design is beige, natural wooden texture. Before the rebranding structure, the company utilizes red and white color schematics and large graphics and patterns for its products, staging a busy yet, old-fashioned environment. Incorporating natural wooden elements into the walls, counters, and ceiling around the seating area emits a sense of calmness, warmth, and comfort. And when combining the wooden texture with ivory countertops generates a brighter and cleaner appearance for both loyal customers and curious onlookers to walk in and enjoy.

With the ever-changing demands of clients, jobs, and projects, designers often find themselves jumping from one task to another with little breathing room in between. As a designer, time management is absolutely critical. Creative work is fluid, and it can feel like there are endless inputs and outputs that need to be managed. Designers need to juggle multiple tasks and deadlines at the same time. In this fast-paced world where technology advances at an alarming pace and the demand for design services continues to grow, designers today must find creative ways of managing their time so they can be more productive.

At the start of every project, it’s important to identify the project goals and set the intention for what company trying to achieve. Take a moment to write down three things: What problem are company trying to solve? Why does it matter? And what is the desired outcome? This will help design stay focused and remind them of the ultimate goal. The more designer know about the tools and software they’re using, the easier it is to work quickly and efficiently. Similarly, the people designer work with can impact the amount of time it takes them to do their job.

When designer planning a project, think about the big picture first. What are the components that go into the project? What do they look like? What do they include? How do they work together? What are the different stages of the project? By spending some time mapping out the big picture, designer can eliminate the distractions of smaller details and get the important stuff done. After defining the big picture, designer can think about the different steps and stages they go through and create a checklist for each one. Workflow checklists can help designer stay focused on the important tasks at hand and keep them from getting distracted by unimportant details. It’s often better to work in small chunks over a longer timeframe. Set timers for each task, and try to get through as much as they can in each time block.

Designers are busy people, and it can be challenging to find time to create new things in a world that demands our attention at every turn. To stay on track, it’s important to manage creative workflow and approach to design.

You’ll always want to work closely with your clients as a designer. This is crucial during the design process, as it will help you navigate changes in the design and ensure that everyone stays on the same page. When designers and companies work together, they create something unique and new. It’s important to remember that this is a two-way street. The designer can significantly benefit from their client’s input and knowledge, and vice versa. Ultimately, it’s in the best interests of both parties to foster a strong working relationship that benefits both parties equally.

Book: Articulating Design Decisions: Communicate with Stakeholders

There is no questioning the value of a good working relationship in any industry. This is all the more true for designers, who are often seen as volatile and eccentric individuals. To work with a company effectively, a designer must balance their creativity with business acumen and strategic thinking. In most cases, designers thrive on partnerships and collaboration because it allows them to expand their skill set and expose them to new opportunities. As an independent designer operating primarily in isolation, a partnership can be challenging from day one. Still, designers will see even more significant benefits when they learn how to work with other entities successfully.

Articulating Design Decisions: Communicate with Stakeholders
At the heart of every design decision is a question of communication. The best designers can see the problem entirely and then create a solution that elegantly and efficiently solves it. This requires engaging with stakeholders and conveying the rationale for each design aspect. With this in mind, we can see how different stakeholders will require different levels of communication. A designer who works with engineers or IT specialists will likely want to communicate the design in a technical language. Stakeholders who are more focused on the business side of the design may want to know how the design fits into their marketing strategy. In each case, a designer should focus on communicating their design in a way tailored to their stakeholders' needs.

Define the ROI of the design
When it comes to design, it can be challenging to define its ROI in a way easily quantified and understood by stakeholders. First, you’ll need to consider the project's importance within the broader context of the organization. Does this project potentially be a game-changer, or is it just a minor improvement? Next, you’ll want to work with your stakeholders to define metrics to measure success. Considering the level of your stakeholders' satisfaction and the time it takes to design and implement their product without additional costs or time overruns when measuring the design's success is crucial.

Build confidence within an organization
Design can build confidence within an organization in several ways. First, it can inspire creativity and innovation within the organization through its products and design process. Second, it can give employees and stakeholders a visual representation of what they’re trying to accomplish. And finally, design can provide an easy and immediate way for people to give feedback on the product.

Design Validation vs. Verification.
Design validation and verification are two different things. Design validation is about ensuring the design is going in the right direction, while verification is about having concrete data that backs up your design. Design validation may involve user testing, feedback from stakeholders, and other external awards, press releases or newspapers.

Initially, the excitement of introducing new designs comes to mind, especially for new ideas. Designers would have unlimited imagination about the aspects to produce high-quality designs such as colors, feelings, themes, and goals. At the same time, designers would remain thoughtful by ensuring the design fits and meets the customers' wants or is informative for new customers.

When the designs are officially recognized, there are feelings of exhilaration and success. The designs undergo a long process, starting from planning to revisions to prototypes, a lot of effort, thought, and love goes into the design. When seeing the official product launched and made available for the customers, Gong cha can't help but feel proud of this achievement and delighted to share it for all to enjoy.

Communication Skills
Collaboration Skills
Computer Skills
Organizational skills
Cultural Awareness
Problem-Solving Skills
Time Management Skills
Visionary Skills

Becoming a great designer will take time and effort, but the investment is worth it. The design industry is booming and there are now more job opportunities for aspiring designers than ever before. As a Gong cha designer, you need to be able to see things from different angles and understand how other people react to your work. You also need to be able to solve problems in an innovative way, think out of the box, organize your work in a logical manner, and much more. There are many roles that involve design as a primary focus such as being a graphic designer or interior designer, but these skills can be useful in almost any field and even any job (no matter what that might be).

In a world of constant change and growing complexity, the ability to adapt quickly and effectively is more important than ever. Designers must be able to pivot in response to new information and unforeseen challenges. They must also be able to communicate effectively, work well in teams, and keep their projects organized. These are skills you might not think of as being directly applicable to a career in design, but they’re absolutely essential to thriving in today’s creative field. These skills will give you an edge over your competition when it comes to launching your career as a graphic or user experience designer.

Design is more than just a job—it’s a mindset. As a designer, you see the world differently and are able to identify problems that others may not see. You can use your eye for detail and ability to recognize patterns in order to solve problems in a variety of ways. You probably know all this already. What you may not know is how these skill sets will help you succeed as a designer. If you want to become successful as a designer, it’s important to develop those skills that will set you apart from other designers—and give you an edge in the job market.

Companies should focus on hiring designers whose identities reflect their end users' identities
Diversity of Design Disciplines within teams and organizations
Bring awareness of inequity

A company’s user experience is how customers perceive its brand, product, or service. When users have a positive experience interacting with the brand, they are more likely to return and recommend it to others. How designers and other team members interact with users impacts the final product. When designing products and services for specific user groups, companies should hire designers who better reflect those users. A diverse team helps create a better and more inclusive user experience.

Designers are responsible for understanding and meeting the needs of users. And yet, to create genuinely relevant experiences, designers need to understand and reflect on their users’ identities, including race, ethnicity, gender identity, religion, sexual orientation, and socioeconomic status. However, it can be difficult for hiring managers to prioritize hiring designers who better reflect their target users because we tend to hire people like us. Design leaders need to be aware of this challenge and look for designers to reflect the communities that companies are designing for. When teams are made up of people from different backgrounds and identities, they are more likely to come up with more inclusive solutions to a broader range of people.

For more than fifty years, design has focused on the heroic designer, celebrating and focusing on authorship and the genius of a single person. Today, the design team must move past ego and embrace a changing power structure. Designers have enormous power in creating products that are helpful to the people who use them. With the rise of technology and shifting constructs of work and tools, the design industry has increasingly recognized the need to bring greater inclusivity. It’s essential that design leaders bring awareness to inequity and make efforts to create change towards a more representative and inclusive industry.

As the world becomes more globally connected and accessible. Increasing team diversity allows companies to bridge the gap between cultures and countries. This makes for broader spectrums of creativity and innovation and builds a new foundation of empathy and understanding.

Design theory into practice
Developing the customers' experience for any project requires a combination of capabilities, skills, and talented people from different departments. Gong Cha practices the "Braided" Design model - three elements, including design, business strategy, and technology, all pass through the five stages of the design process: Frame, co-create, prototype, validate, and govern. First, the company reframes the problem, defines the value proposition, and identifies data and technology. Then, skillful people from different departments make decisions to ensure design and business strategy align, deliver value and prioritize the customer experience.

All new projects begin with the team. Depending on the subject of the project, Gong cha selects individuals with the recommended skill set from various departments, such as design, engineering, operations, R&D, marketing, business, and project management. The selected individuals are invited to a kick-off meeting to meet the team and begin a collaborative discussion about the project. For example, the design department consists of researchers and people with a background in user experience, industrial design, interior design, interaction and visual, service design, and rapid prototyping designers. The selected team will discuss the project goals, practices to implement, and the user's needs and metrics to meet the project's requirements. Using the project management software known as "Asana", tasks are created, assigned, and observed amongst the team. Team members can view the project's description, progress, and feedback. The software also enables prompt communication within the team, from general questions and concerns to finalizing decisions. With collaborative efforts from diverse departments, they can raise questions or provide insight about customers and franchisees, and together, the team can develop relevant and inspiring solutions.

Bringing humanity and empathy to the brand
An essential part of running a design-led company is verifying that the right people with the right skills are in the right places. The first step is to ensure that the lead designer has secured a place in the strategy-setting process and is responsible for advocating the consumers' demands. The lead designer must incorporate the consumer's perspective into crucial decisions, develop goals that benefit the consumers, and lead the company's way of thinking about how these decisions affect consumers' culture.
Designers should be involved in product or service development and devising a problem-solving procedure based on customer experience. With this involvement, designers play an active role in connecting multiple functions and extending customer-centric empathy to numerous organizational positions. For example, in the digital domain, designers contribute to customer digital experience prototypes and user A/B testing, improve products based on user feedback, and validate the product. In addition, before a new product is released or a new store opens, designers ensure that the experience is consistent across all customer touchpoints, from product imagery to packaging to social media marketing, web design, e-commerce, and brick-and-mortar storefronts.
Improving the brand experience demands empathizing with customers in all areas. Companies need to focus on all customer-related data, such as website traffic, customer satisfaction, customer retention, and understanding the customer's demand and potential issues. The goal is to deepen the relationship between customers and the brand progressively.

Diverse Challenges
Gong Cha has various products and services, each with its unique challenges. From core products, seasonal drink recipes, marketing materials, social media, web pages and apps, in-store ordering systems, interior design, event exhibitions design, merchandise design, service design, and design strategy. Each project constantly introduces a new form of technology that brings forth unique insights and imaginative thinking.

Tea room interior design
Gong cha invites customers, store managers, tea makers, account managers, designers, and interior designers to develop prototypes for a better tea house interior design. The project's objective is to speed up the tea maker's workflow by streamlining operations and shortening customer waiting time. Gong Cha uses lighting and visual cues to guide customers to the brightest by starting at the ordering counter. Customers can browse the marketing materials and tv menus while in a queue. After the customers have ordered their meals, the pick-up counter is usually located at the end of the ordering station, allowing customers to walk by tables and chairs. This efficient approach lets customers decide where to sit and enjoy their drinks when waiting for their order.
Another favorite design of Gong cha would be the location of the trash cans. In general, trash cans are installed near the store entrance. This method allows customers immediate disposal upon leaving the vicinity. However, Gong cha developed hidden trash cans that satisfy the store's aesthetics, the tea maker's workflow, and the customers' flow. The individuals of Gong cha agreed that having a trash can embedded in a dedicated space such as the pick-up counter provides efficient space and operations. With this method, customers can take their order and consume immediately, if desired, by disposing of the wrappings of bamboo straws during pick-up. At the same time, tea baristas can take advantage of the nearby trash can that requires disposal during operations, such as used tea leaves or empty containers. Overall, this hidden feature benefits both the customers and tea makers.

At the beginning of Gong cha's establishment, red and white color coordination was commonly used and considered the "traditional tea house" appeal. As Gong cha expanded and gained global recognition, the branding needed to revitalize and adapt to an ever-changing culture. The company adopted a more modern and stylized appeal but maintained the traditional feel. During the new store design phase, Gong cha started to include natural and simplistic features such as wooden textures and sleek, minimalist fixtures and furniture, all while keeping the traditional brand colors of Gong cha as accent colors. As a result of this transformation, the brand attained a harmonious and welcoming environment for workers and customers, signifying Gong cha's commitment to "Brewing happiness".

The simplest yet most effective and favored material Gong cha has ever implemented in its interior design is beige, natural wooden texture. Before the rebranding structure, the company utilizes red and white color schematics and large graphics and patterns for its products, staging a busy yet, old-fashioned environment. Incorporating natural wooden elements into the walls, counters, and ceiling around the seating area emits a sense of calmness, warmth, and comfort. And when combining the wooden texture with ivory countertops generates a brighter and cleaner appearance for both loyal customers and curious onlookers to walk in and enjoy.

Brainstorming
Gong cha organizes a brainstorming session with the team whenever a new project starts. The team is assembled based on individuals who are well-suited for the project. Using individuals with diverse backgrounds and unique capabilities but sharing the same goal. Team members will generate creative ideas and implementation during this session while addressing possible issues. After a thorough discussion, there will be a series of plans and backups while imagining multiple solutions.
During the brainstorming stage, there are two distinct critical phases. In the first phase, team members are encouraged to bring up all possible ideas, free of judgment, to get the project going. The number of concepts during this phase is essential as it increases the likelihood of innovative solutions. In addition, this phase helps the team to understand and develop the project's conceptual map.
The next stage is integration. So after the conceptualized idea has a map with a general direction, the team can begin analyzing, integrating, synthesizing, and exploring possible prototypes. When a prototype is finalized, the next step is to schedule a trial run for initial testing. Finally, the team invites customers and decision-makers to participate in the prototype testing. For example, the team will host a focus group to understand what prototype features are crucial, what areas of improvement, and more. After testing many variations of prototypes, the team would host a voting session. And after voting, the focus group will explain how they came to their results and share their opinions and feedback. The primary end goal for this stage is to earn the support of the decision-makers.
The creative teams must implement these guidelines when creating an environment that encourages creativity.
1. Set a time limit, usually between 15-60 minutes.
2. Creative Brief: Clearly define goals, users, problems, and plans.
3. Avoid Criticism: No one should be negative about ideas.
4. Encourage strange and wild ideas: Keep an open mindset and safe space so everyone can express their opinions freely.
5. Aim for quantity.
6. Say more "and" say less but: Building one idea on top of another, members have expanded on the ideas of others to gain new insights.
Precautions
Overall, brainstorming sessions will ignite team synergies and encourage collective thinking for finding various potential solutions. Unlimited thinking and openness can result in challenging effects. A common risk would be that discussions would go off-topic. Team members should focus on ensuring a healthy, centered atmosphere while staying on track with the goal in mind.

User experience

Imagine being a customer and purchasing a drink at one of Gong cha's stores and a store manager handling the store like a well-oiled machine, fulfilling orders left and right while greeting customers walking in with a smile. Gong cha believes delivering a high-quality customer experience is the main competitive advantage. From a simple transaction of selling our signature pearl milk tea to establishing a relationship with others with warm gestures, we build a foundation of loyal customers who, in return, become fans of the brand and possibly join our franchise operation.

To build on customer relations, Gong cha focused on new technological features. One of them is its online ordering and delivery services via Applova. Since its launch, Gong cha's website traffic has increased by 113%. Another new execution was optimizing its POS and customer loyalty program via Fivestars, which resulted in an increase of new member sign-ups by 131%. The Gong cha brand is constantly developing innovative ways for maximum efficiency for the growing list of franchisees. From SOP Product Guide Books and Training Videos, franchisees use and understand how to make the latest seasonal products and maintain service consistency. Gong cha has also launched a series of interior designs and different concepts for new developments.

The biggest question for all businesses is, "Is it worth investing in design?" While the metrics for design ROI are notoriously elusive, their value has shown its worth. With such high-quality design and branding, Gong cha has expanded internationally with nearly 250 store openings in the past year. These numerous worldwide openings proved the significance of designs. Overall, Gong cha is committed to continuously improving this route of innovation. This core competency drives business growth and competitive advantage.

Initially, the excitement of introducing new designs comes to mind, especially for new ideas. Designers would have unlimited imagination about the aspects to produce high-quality designs such as colors, feelings, themes, and goals. At the same time, designers would remain thoughtful by ensuring the design fits and meets the customers' wants or is informative for new customers.

When the designs are officially recognized, there are feelings of exhilaration and success. The designs undergo a long process, starting from planning to revisions to prototypes, a lot of effort, thought, and love goes into the design. When seeing the official product launched and made available for the customers, Gong cha can't help but feel proud of this achievement and delighted to share it for all to enjoy.

Truly understand the customer.
Gong cha insists on being customer-centric and making executive-level decisions to consider the impact on customers. Gong cha is not just figuring out what the customers want but more on the reasoning of the customers' motive, the "Why?" Gong cha apprehends the cross-benefit of logical data and empathy to understand customer behavior. Gong cha utilizes focus groups by conducting one-on-one interviews, general consumer observations, and researching marketing to observe, listen, and understand how customers and franchisees experience the product. Gong cha plans out the user journey by understanding the motivation of others, their troubles and concerns, and possible opportunities to create delightful experiences.

For example, in the Product R&D department of Gong cha, the lead developer would observe the consumption trend of the consumers. Which main factors are essential for the consumers to choose their drinks such as the most preferred, the cost value, and other factors such as health and environmental sustainability. For fruit-related and vegetarian products, Gong cha let the consumers understand the raw materials used to make each drink. Each product will have nutritional labels and allergens available when requested by the consumers. Another example is the storefront design process. Understanding and designing an efficient operation flow, Gong cha would conduct many interviews with multiple store employees for feedback. Designers would keep in mind all factors from top to bottom like appropriate storage cabinets to easy-to-clean tiles for general maintenance while keeping in mind the store's aesthetics.

Gong cha uses consumer observation to focus on improving customer flow. From customer behaviors and usage patterns such as payment processing to waiting and picking up the order and then recycling, Gong cha discovered that consumers do not want to open another member account or collect stamp cards. Customers want to have an account that's linked to their phone number and/or credit card, a reward membership similar to other popular brands. This way whenever they visit any Gong cha stores, they can accumulate points from their purchases and use or save up points to redeem a prize they want. Gong cha provides accordingly to the consumers' needs and hones on service experience.

Data-driven design
Gong Cha is constantly learning from past products, designs, and services. Design is a continuous improvement by listening to consumer feedback, testing prototypes, and improving. The core of success is that good design can be physical, digital, environmental, service, and commercial. Although excellent products and services can bring obvious business benefits, consumer expectations are rapidly rising because of the advent of the digital age. As a result, only the best design can stand out in the market. How can companies continue to introduce better design? How do you measure the business value brought by design? How does an enterprise conduct design management? What design actions should business leaders take to enhance business value?

The leadership of the Gong Cha organization takes all design decisions related to the brand, such as brand image or store design. Design can be as rigorously measured and standardized as time, cost, drink ingredients, and recipes.

Combining physical products, digital products, and services provides companies with new opportunities for a range of brand experiences. For example, Gong Cha is not just about brewing fresh tea every four hours. Instead, guests can adjust the sweetness and ice cubes according to their preferences (the service elements). Customers can also browse the menu online, order through the web, and follow social media for new product announcements (digital elements) to remind customers of the brand and encourage customers to order again.

Social Responsibility in Design
The designer's goal is to provide users with an unparalleled user experience. Dedicated to detail, meticulous attention to every detail and every interaction experience to create an actual, physical, emotionally positive experience that the product brings to the user. Design acts as a medium between the mind and the physical world. Social responsibility in design is the designer's respect and concern for the individual and the well-being of people. Good design is design committed to the greater good of humanity.
Ethical and social responsibility in design is essential. Cultural responsibility in design involves considering the contexts, histories, languages, customs, cognitions, habits, behaviors, and characteristics unique to a particular group. For example, concepts and visual languages ​​may be derived from a specific culture but may have different connotations in another culture. So good design must consider the cultural context so that the ideas expressed cannot be misunderstood.
Design thinking is the art of combining technology and culture, dedicated to integrating knowledge of nature, society, and humanities into the ability to solve design problems. Design plays a central role in creating a sustainable civilization from material dimensions such as product design, architecture, industrial design, and regional planning, and immaterial dimensions such as conceptual design, communication design, and brand design. From this, a holistic worldview is generated.

Advocating User-Centered Design - Design Thinking
Brands continue to explore design thinking and how to incorporate design thinking into company practices. A common obstacle is that people think that design is all about aesthetics - such as graphics, colors, typography, and fonts. Simple beauty can enhance a product's user experience, but the meaning of design thinking is more than that. Traditionally, many product conferences will start to seek solutions based on what customers want. In the new design method, users are invited to participate in the design process, immediate response to customer feedback and rapid learning, and update as part of the design journey. Design thinking is the key to building a brand. Brands must ensure a great experience across all customer touchpoints - from social media promotions, website introductions, the customer's in-store buying experience, and online ordering delivery apps to long-term brand advocates. Design thinking advocates developing deep empathy for customers and creating solutions that fit their needs. To meet the growing expectations of consumers, the future is expected for senior executives to incorporate design thinking Integrated into the formulation of business strategy strategies.

We are planning exhibitions with the A'Design Award in the next few months.

Inspiration comes from clients
The question every company keeps asking again is, do we really know what our customers want? Gong Cha is committed to creating an experience that people love, solving problems through a user-centered perspective, and discovering opportunities that can delight customers, give customers a top-notch tea-tasting experience, and serve lessons. Design thinking enables Gong Cha leaders to think about their products from different angles. A user-centric approach is to deeply understand the decision-making process and market of consumers and convert them into products and services that customers really want. Take the launch of vegan beverages as an example. In market research, we aimed to explore consumers What are the consumption determinants, motivations, and barriers when choosing to buy vegan beverages, and what are the important product attributes? On the surface, the terms vegan and plant-based may appear to be the same, but survey results show that consumers do not look at them in a different way. Consumers tend to see 'plant-based' as a more positive dietary choice, while 'vegetarian' is generally associated with serious commitment, such as for religious reasons, animal rights, or environmental conservationism. Simply choosing words carefully in the company's marketing advertisements and changing the dialogue can make the products more delicious. Every service and product design of Gong Cha comes from the observation of customers.

Create an organization that supports creative ideas
Creating an environment that supports creativity and nurturing top design talent within Gong cha Enterprise is another important aspect of building a successful brand. Retaining good design talent is not just about bonuses or career advancement. Projects, environments that support innovation, and the right to speak at conferences with different departments. The design has touched many facets of business: beverage formulation, design research, market research, human-computer interaction, interior design, consumer psychology, and behavioral economics, ultimately influencing design strategy, and the development of innovative business models. For most companies, T-hybrid designers work cross-functionally while retaining their empathy for consumers and the depth of their thinking about products. Employees who can influence consumers through their work.

“Gong cha” is a Chinese term for the act of offering the best tea to the emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, Gong cha is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea.

The symbol mark of the Gong cha logo is a representative visual value, as the seal of the emperor to further convey the brand concept. The color of the Gong cha symbol mark is Gong cha Emperor's Seal Red and Gong cha Pearl Brown. The brand color scheme inspires by the tea-making process, the primary color is Gong cha Emperor's Seal Red, and the secondary colors are Gong cha Pearl Brown, Gong cha Water Blue, Gong cha Leaf Green, and Gong cha Milk Beige.

The brand design patterns of Gong cha are fundamental key visuals that can show the brand image and tell the stories behind it. The four elements that make up good tea have been simplified into patterns, creating images of Gong cha that can be used for multiple applications.

On the interior side, we emphasize a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha. The facade uses three key color Gong cha Emperor's Seal Red, Ivory white, and Gong cha Pearl Brown. For the hall, counter, and kitchen use Gong cha key color, natural wood, and warm tones with tea story illustration, brand signature pattern, and tea photography.

Learn more about Gong cha Brand: https://gong-cha-usa.com/brand/our-story/

When designing products and services that appeal to a global audience, things get tricky quickly. After all, what works in one market may not work in another. The needs of people from different cultures and backgrounds vary noticeably. Even seemingly universal concepts can have different meanings depending on the local culture and habits. Managing these design challenges effectively is a must for any company that wants to succeed in the global marketplace.

Being an international brand is no easy feat. It requires global brands to localize their growth strategy, where the real challenge begins. Gong cha must adapt our products to local needs and customs to operate in different markets while maintaining a unified brand image across all locations. This can be tricky because every country has its cultural norms, means of communication, and methods of expression. We must navigate these unique circumstances while staying true to Gong cha's brand identity and maintaining a single overarching brand message.

01 Articulating Design Decisions: Communicate with Stakeholders
02 Define the ROI of the design
03 Build confidence within an organization
04 Design Validation vs. Verification.

There is no questioning the value of a good working relationship in any industry. This is all the more true for designers, who are often seen as volatile and eccentric individuals. To work with a company effectively, a designer must balance their creativity with business acumen and strategic thinking. In most cases, designers thrive on partnerships and collaboration because it allows them to expand their skill set and expose them to new opportunities. As an independent designer operating primarily in isolation, a partnership can be challenging from day one. Still, designers will see even more significant benefits when they learn how to work with other entities successfully.

Articulating Design Decisions: Communicate with Stakeholders
At the heart of every design decision is a question of communication. The best designers can see the problem entirely and then create a solution that elegantly and efficiently solves it. This requires engaging with stakeholders and conveying the rationale for each design aspect. With this in mind, we can see how different stakeholders will require different levels of communication. A designer who works with engineers or IT specialists will likely want to communicate the design in a technical language. Stakeholders who are more focused on the business side of the design may want to know how the design fits into their marketing strategy. In each case, a designer should focus on communicating their design in a way tailored to their stakeholders' needs.

Define the ROI of the design
When it comes to design, it can be challenging to define its ROI in a way easily quantified and understood by stakeholders. First, you’ll need to consider the project's importance within the broader context of the organization. Does this project potentially be a game-changer, or is it just a minor improvement? Next, you’ll want to work with your stakeholders to define metrics to measure success. Considering the level of your stakeholders' satisfaction and the time it takes to design and implement their product without additional costs or time overruns when measuring the design's success is crucial.

Build confidence within an organization
Design can build confidence within an organization in several ways. First, it can inspire creativity and innovation within the organization through its products and design process. Second, it can give employees and stakeholders a visual representation of what they’re trying to accomplish. And finally, design can provide an easy and immediate way for people to give feedback on the product.

Design Validation vs. Verification.
Design validation and verification are two different things. Design validation is about ensuring the design is going in the right direction, while verification is about having concrete data that backs up your design. Design validation may involve user testing, feedback from stakeholders, and other external awards, press releases or newspapers.

Conclusion
You’ll always want to work closely with your clients as a designer. This is crucial during the design process, as it will help you navigate changes in the design and ensure that everyone stays on the same page. When designers and companies work together, they create something unique and new. It’s important to remember that this is a two-way street. The designer can significantly benefit from their client’s input and knowledge, and vice versa. Ultimately, it’s in the best interests of both parties to foster a strong working relationship that benefits both parties equally.

A company’s user experience is how customers perceive its brand, product, or service. When users have a positive experience interacting with the brand, they are more likely to return and recommend it to others. How designers and other team members interact with users impacts the final product. When designing products and services for specific user groups, companies should hire designers who better reflect those users. A diverse team helps create a better and more inclusive user experience.

Designers are responsible for understanding and meeting the needs of users. And yet, to create genuinely relevant experiences, designers need to understand and reflect on their users’ identities, including race, ethnicity, gender identity, religion, sexual orientation, and socioeconomic status. However, it can be difficult for hiring managers to prioritize hiring designers who better reflect their target users because we tend to hire people like us. Design leaders need to be aware of this challenge and look for designers to reflect the communities that companies are designing for. When teams are made up of people from different backgrounds and identities, they are more likely to come up with more inclusive solutions for a broader range of people.

For more than fifty years, design has focused on the heroic designer, celebrating and focusing on authorship and the genius of a single person. Today, the design team must move past ego and embrace a changing power structure. Designers have enormous power in creating products that are helpful to the people who use them. With the rise of technology and shifting constructs of work and tools, the design industry has increasingly recognized the need to bring greater inclusivity. It’s essential that design leaders bring awareness to inequity and make efforts to create change toward a more representative and inclusive industry.

As the world becomes more globally connected and accessible. Increasing team diversity allows companies to bridge the gap between cultures and countries. This makes for broader spectrums of creativity and innovation and builds a new foundation of empathy and understanding.

Good design is fast. Gong Cha generates rapid prototyping design, brings products to market quickly, and updates frequently based on adjustments based on real customer feedback. Gong Cha practices MVP (minimum viable product), which means a minimum viable product Enter the market, learn better from customer feedback, integrate user feedback, and then build and release the next version. Take Applova ordering and delivery software as an example: 2020 In response to the COVID-19 pandemic, brick-and-mortar storefronts closed. Tribute Tea immediately released its online ordering and delivery software. Then he optimized the function from user feedback.
Another example of rapid prototyping is that Gong cha often launches high-quality beverages that meet local people’s favorites according to local beverage trends and tastes and launches the market as soon as possible. After three months, another series of seasonal beverages will be launched, according to Sales retain top-selling beverages and remove less popular flavors. Rapid prototyping is essential to get substantial feedback and avoid costly mistakes. In our experience, this approach is used to optimize beverage items, products, or service best meets the expectations of consumers.

01 Gong cha cup: the white/black font that appears depending on the drink ordered
02 Gong cha red lid caps: Gong cha made its recyclable strawless lids, cap with our trademark color contrasted white cup stands out compared to other coffee/tea brands
03 Gong cha merchandise: In-store artwork to educate customers about the tea story
04 Gong cha merchandise: Compostable sugarcane straw - environmentally friendly

The world of design is changing rapidly because it needs to keep up with technology and new trends faster than ever before. So the role of designers has also changed along with it. Today’s designers might code, collaborate with engineers, manage projects, build prototypes from 3D models using laser cutters…the list goes on! So What Does a Day in the Life of a Gong cha Designer Look Like?

8 A.M: Breakfast and check emails for feedback
It’s recommended that designers wake up early to get their creative juices flowing and have time to process everything they have learned from the day before. It’s also a good idea to fit in some exercise to help manage stress and make room for clarity of thought. After my morning routine, check emails to see if there are any messages from managers or colleagues that require my attention. The sooner I respond, the more productive my day will be.

9 A.M: Morning design team meeting to understand today's tasks
Meet with the design team or manager to understand what needs to focus on for the day. It’s important to stay on top of responsibilities and make sure I’m meeting the specified project deadlines. This is also a great time to ask teams what their feedback is and where they would like to see improvements.

10 A.M: looking for inspiration or create a use case or mood board
Grab a notebook and start writing down ideas. A great way to get inspired is to look at other products and see what worked and what didn’t. Another way to get inspired is to create a use case and inspiration mood board.

12 pm: Lunch break and more email responding
Try to take a break from the computer and have lunch with colleagues or friends to recharge.

1 pm: Brainstorming session
A great way to generate new ideas is by hosting a brainstorming session by inviting design team members, product developers, and clients to attend and share their ideas.
2 pm: Work on the Design of Project
4 pm: Team meeting to provide and receive feedback and plan ahead
At the end of your work day, hold a team meeting and provide and receive feedback on how the day went. Did we hit all project goals? Did we learn anything new from colleagues? Did someone solve a problem that I was stuck on? What can be done better tomorrow? This is also a good time to plan ahead for the next week and decide which tasks I need to work on.

How to measure the success of a designer? Many companies will ask about skills on a designer's resume, such as how many different design software they will use, or what kind of expertise a designer brings to the table such as photography, illustration...but in the creative field, it's more often invisible Assets that are hard to describe in words or in form create the most impact. Things like your empathy, your creativity, your big-picture perspective on an issue, your ability to be optimistic in every situation, or your ability to adapt to a case without a plan or structure.

According to the Bureau of Labor Statistics, advertising and marketing are among the fastest-growing job fields in the U.S. while that may seem like good news, it also means there is abundant competition for these roles. Being a designer is challenging — but ultimately rewarding — work. You need to have patience and perseverance because this career path will not be easy or glamorous all the time. Keep reading to see what it’s like to be a designer.

The Good
There are many perks to being a designer, including good pay, flexibility, and job satisfaction. Additionally, you get to use your creativity, problem-solving skills, and critical thinking to create beautiful designs. You’ll get to exercise your creative muscles and significantly impact your field, whether it’s designing websites, logos, advertisements, or print materials.

The Bad
Designers often work in isolation, and you can’t always plan how much work you’ll have on your plate. Being a designer can be stressful, especially if you’re trying to meet deadlines. Depending on your design job type, you may have tight deadlines to meet, and you may be working on multiple projects at once. This can be both rewarding and stressful, so it’s essential to have a way to keep your stress in check.

The Ugly
Being a designer means you have to deal with both the good and the bad of being in a creative profession. This means you might experience rejection, have to face criticism, or have to turn down projects you don’t have time for. Also, you have to deal with the ugly side of design, which is design theft and copyright infringement. Designers face an enormous amount of copyright infringement, and an overwhelming number of designers report copyright infringement. Designers need to be vigilant about protecting their work, and they should know what steps to take if they feel their work is being stolen.

Summing up
If you’re passionate about design and want to make a difference in the world, then being a designer could be the perfect career. Being a designer means long hours, lots of hard work, and often dealing with rejection and criticism. But it also means using your creative abilities to solve problems and create beautiful things. If you’re willing to put in the effort, you can become a designer and enjoy the many benefits of this rewarding career.

The Teahouse Journey to Sustainability with Circular Design
As sustainability efforts evolve, it’s essential for Gong cha to assess their progress and set new goals and timelines to keep going. This not only allows Gong cha to show their customers they’re headed in the right direction, but it also provides a tangible opportunity for employees to see how their efforts are making a difference. Gong cha, one of the multinational tea brands, has announced its tea-specific environmental goals, which include cutting down on its carbon footprint, increasing its use of recycled and renewable materials, and encouraging customers to bring their own reusable mugs and bags to reduce single-use items. By focusing on these three unique examples of circular design, Gong cha has created an experience that is not only sustainable but also comfortable and accessible for guests. Whether vegan and plant-based tea options or reusable packaging, each space feature is designed to be accessible and welcoming to all.

Ethical sourcing in purchasing our ingredients, tea, and manufactured goods
Before purchasing products for space, companies must ask themselves these questions to ensure they are sourcing items ethically. Does this product source positively impact the environment, its employees, and the surrounding community? For example, the tea offerings served at Gong cha are ethically sourced. The tea comes from a supplier in Taiwan that sources the product ethically by paying their employees a livable wage and supporting sustainable agriculture. The tea leaves are harvested when they are ripe, meaning the product is harvested when it’s ready for consumption. This is opposed to harvesting earlier to speed up the process and make the product available for sale sooner, which often leads to lower quality.

Expanding plant-based tea and milk tea options
The Gong cha’s teas are naturally sustainable and potentially have a long-term positive impact. The team realized they could do more. To expand their sustainable efforts, they added a selection of vegan-friendly and plant-based milk teas, such as soy milk teas, to the menu. These additions allow customers to enjoy a classic tea experience while still feeling good about their choice.

Reduce and Reuse: Stainless Steel Reusable Straw Set, sugarcane straw, and Stainless-Steel Reusable tumbler
The Teahouse is home to various experiences, from a quiet space with a cup of tea to a communal gathering. Gong cha added reusable stainless steel straws in the merchandise line and used sugar can straws instead of plastic straws to accommodate guests who would like to be more mindful of the items used. These items help guests minimize their waste before the experience even begins. They are also available for purchase to encourage long-term sustainable habits for those who frequent the space. Beyond the reusable straws, the team has also implemented reusable tumblers to encourage guests to bring their cups the next time they visit.

Shifting away from single-use to reusable packaging
The packaging that a product comes in isn’t just as important as the product itself; it’s an extension of that product. The Teahouse has prioritized shifting away from single-use packaging to reusable packaging. For example, their Earl Grey tea bag packaging is made of paper that is sustainably sourced and printed with soy-based inks. The soy-based ink, so the excess runoff doesn’t pollute the water supply.

Communication Skills
Collaboration Skills
Computer Skills
Organizational skills
Cultural Awareness
Problem-Solving Skills
Time Management Skills
Visionary Skills

Becoming a great designer will take time and effort, but the investment is worth it. The design industry is booming and there are now more job opportunities for aspiring designers than ever before. As a Gong cha designer, you need to be able to see things from different angles and understand how other people react to your work. You also need to be able to solve problems in an innovative way, think out of the box, organize your work in a logical manner, and much more. There are many roles that involve design as a primary focus such as being a graphic designer or interior designer, but these skills can be useful in almost any field and even any job (no matter what that might be).

In a world of constant change and growing complexity, the ability to adapt quickly and effectively is more important than ever. Designers must be able to pivot in response to new information and unforeseen challenges. They must also be able to communicate effectively, work well in teams, and keep their projects organized. These are skills you might not think of as being directly applicable to a career in design, but they’re absolutely essential to thriving in today’s creative field. These skills will give you an edge over your competition when it comes to launching your career as a graphic or user experience designer.

Design is more than just a job—it’s a mindset. As a designer, you see the world differently and are able to identify problems that others may not see. You can use your eye for detail and ability to recognize patterns in order to solve problems in a variety of ways. You probably know all this already. What you may not know is how these skill sets will help you succeed as a designer. If you want to become successful as a designer, it’s important to develop those skills that will set you apart from other designers—and give you an edge in the job market.

Designers are a visual bunch and creating meaningful things is what we love to do. As a designer, our job is to transform ideas into visual representations of those ideas. Whether we’re working on brand identity, websites, print materials, or software interfaces, everything must be designed with the user in mind. But when it comes to creating that perfect visual designer needs the right tools for the job. Creativity and innovation are both ongoing processes that require constant upkeep, a fact that is doubly true as technology continues to advance at breakneck speeds. In order to remain competitive as a designer, it’s important that designers have the right tools ready at their fingertips at all times. The following list covers some of the best tools for designers.

The Best Tools for Graphic Designers

A creative design is more than just a pretty picture. It’s also a strategic communication of information, a powerful branding tool, and a persuasive salesperson for your products or services. When it comes to the best tools for graphic designers, the software you choose will depend on your specific job duties.

- Drawing and sketching - Let’s start with the basics. Every designer needs a sketchbook. Whether you’re sketching out storyboards for your next video, doodling ideas for a logo, or creating flow charts for a project management system — a sketchbook is the design tool you can’t be without.

- Photo/Video editing - Adobe Creative Cloud includes Photoshop, Illustrator, Indesign, After Effects, Premiere Pro, Lightroom, Adobe Dimension...etc. Adobe Creative Cloud is the industry standard for photo editing software, used by both professional designers and startups alike.

The Best Tools for Interactive UI/UX Designers
If your job focuses more on the user experience (UX) side of the design spectrum, you’ll need a different set of tools. Interactive designers are responsible for mapping out the functionality of a website, app or software tool and ensuring it meets the needs of the user. The best tools for interactive designers include the following:

- Drawing and diagramming software - For more advanced drawing and diagramming, you’ll want software like Adobe Draw, Microsoft Visio, Mirro, or other diagramming tools. Drawing and diagramming software is especially useful if you’re designing user interfaces (UI) or sitemaps for websites.

- Prototyping software - One of the best tools for interactive designers is software for prototyping. This allows you to create a clickable prototype of a design with the click of a button. Prototyping software includes popular tools like Figma, Adobe XD, Axure, Mockplus, and Justinmind. When compared to design software, these apps are streamlined for a more user-friendly experience, making them ideal for interactive designers. You can create clickable mockups of your designs with a couple of clicks of the mouse and no code is required.

- Code editor - While not all interactive designers need to know how to code, it is an essential skill for web designers. If you create and design websites but don’t know how to code, you can outsource this job to someone else. Code editors are specialized software for writing and editing code. These tools make it easy to write the code for websites, apps, e-learning courses, and more, so no matter what type of design you specialize in, a code editor is indispensable.

- Design software - Design software like Adobe Creative Cloud makes it easy to design websites, create logos and branding, create diagrams and flowcharts, create illustrations and visualizations, edit photos, and more. Many of these tools are even integrated with each other, enabling you to design an entire project from start to finish entirely within one app.

The Best Tools for Interior Designers
Interior designers create layouts and designs for residential and commercial spaces. This type of design is all about functionality, so the best tools for interior designers are those that make their job easier. Some of the best tools for interior designers include:

- 3D modeling software - If you’re an architect or interior designer, you’re probably used to sketching out your designs on paper. But for those who want to take their designs to the next level, 3D modeling software is the best tool for interior designers.

- Design software - Design software is another must-have for interior designers. Tools like Adobe Creative Cloud used to create layouts, designs, and more.

- CAD software - CAD (computer-aided design) software is another useful tool for interior designers, especially those in architecture.

- Virtual reality (VR) - If you want to take your design process to the next level, consider designing in virtual reality (VR).

The Best Tools for Design Managers
If you’re managing design teams or projects, you’re probably already familiar with the best tools for designers. But specific tools are more essential for design managers than for designers. Some of the best tools for design managers include:

- Project management software can be helpful for designers, but it’s even more essential for design managers. From managing team members and assigning tasks to keep track of the budget, project management tools are invaluable for managing design projects.

- Communication tools - Designers need a platform for sharing designs and collaborating with their team members, but design managers need communication tools, too. These tools include everything from file management to video conferencing and everything in between.

With the ever-changing demands of clients, jobs, and projects, designers often find themselves jumping from one task to another with little breathing room in between. As a designer, time management is absolutely critical. Creative work is fluid, and it can feel like there are endless inputs and outputs that need to be managed. Designers need to juggle multiple tasks and deadlines at the same time. In this fast-paced world where technology advances at an alarming pace and the demand for design services continues to grow, designers today must find creative ways of managing their time so they can be more productive.

At the start of every project, it’s important to identify the project goals and set the intention for what the company trying to achieve. Take a moment to write down three things: What problem are a company trying to solve? Why does it matter? And what is the desired outcome? This will help designer stay focused and remind them of the ultimate goal. The more designer know about the tools and software they’re using, the easier it is to work quickly and efficiently. Similarly, the people designer work with can impact the amount of time it takes them to do their job.

When a designer plans a project, think about the big picture first. What are the components that go into the project? What do they look like? What do they include? How do they work together? What are the different stages of the project? By spending some time mapping out the big picture, designers can eliminate the distractions of smaller details and get the important stuff done. After defining the big picture, designers can think about the different steps and stages they go through and create a checklist for each one. Workflow checklists can help designers stay focused on the important tasks at hand and keep them from getting distracted by unimportant details. It’s often better to work in small chunks over a longer timeframe. Set timers for each task, and try to get through as much as they can in each time block.

Designers are busy people, and it can be challenging to find time to create new things in a world that demands our attention at every turn. To stay on track, it’s important to manage creative workflow and approach design.

When designing a project, the time it takes to get it from a rough sketch to a launch depends on multiple factors. Depending on the complexity of the project, its type, and particularities, as well as one’s personal skillset and preferences, the time it takes to design something can vary from one project to another. Every new idea has its own challenges and peculiar tricks that designers need to know in order to implement the plan successfully.
Design research and planning
Research and planning are the two most important stages of the design process. Using the internet, online surveys, 1 on 1 interview,s and the availability of all kinds of information, researching what you need to know about the market and users. Designers also need to plan projects in detail so that they can work out the cost of the design and create a budget for it. Designers need to know the cost of materials and their availability, as well as the price of hiring creative talent and subcontractors if necessary. When it comes to the length of research and planning, designers should take into account the time they spend reading articles and books, as well as watching online video tutorials. Designers also might want to include in their schedule the time it takes to plan out the design project in detail. The whole process of research and planning should take a few days to weeks at most. However, you might be working on a very complicated project that requires more time.
Product Photography photoshoot
Photography is the visual representation of the company and product. It needs to accurately reflect the brand colors and message and be aesthetically pleasing. When Gong cha hires a professional photographer, Gong cha will usually be given a creative brief list of the concept, props, color theme, preferred locations, times during the day, and other specifics. The length of the photo shoot will depend on the complexity of the visual story, the number of shots, and the size of the team. If Gong cha is shooting seasonal drink product photos and key visuals, the photoshoot might take a whole day, and the post-production might take a week or two.
Marketing campaign
The marketing campaign is the entire effort that Gong cha put into getting products into the hands of as many people as possible. We need to reach out to our target audience and bring them to a teashop where they can purchase products. A series of marketing campaigns might take 2 weeks.

Website Design
The Gong cha website is the online version of the Gong cha drinks brochure, and we must ensure that it attracts as many tea lovers as possible. Traffic and engagement on each webpage are metrics that we use to decide how much quality content we want to display on each webpage. The time it takes to create a website depends on the complexity of web design. The whole process of web design should take a few months at most.

Commercial tea house design
The design of the interior of a commercial tea house will be responsible for setting the tone and mood of the place, and it will be the part of tea lovers that they remember the most. The design of the interior of a commercial tea house will depend on its location, as well as on the materials that Gong cha uses to build it out. The whole process of web design should take a few months at most.

Where do you draw your inspiration and creativity from?

To promote the Gong cha brand
To market our products and services

Our clients are Gong cha franchisees, store customers, catering customers, etc.

We enjoyed creating designs that captivate people’s interest in our brand and vision while complying with the brand guideline. It is fun and challenging to showcase creativity and imagination within the guidelines in order to present a consistent brand image.

Everything Gong cha creates has a social and environmental impact: from the eco-friendly sugarcane straw to the commercial tea house. The only way to continue living life as we know it today is through sustainability. For this reason, Gong cha has zero emissions objectives and is committed to incorporating circular retail design in the interior design of our commercial establishments.

Gong cha is committed to developing sustainability and environmental commitments. In recent years, to respond to the demands of franchisees and consumers, Gong cha is adopting new goals to reduce our social and environmental impact. Architects, designers, and decorators must choose the tools and materials to incorporate the circular economy into interior design. All of this is done to create sustainable commercial establishments operationally and from the moment of their conception and construction.

Designing spaces with a circular economy approach is a way of implementing circular economy concepts. A circular economy, in other words, is a system in which products are reused and recycled to prolong their useful lives.

A product's circular design encompasses several elements:
Durability
Longevity
Repairability
Disassembly
Recyclability

Gong cha is committed to using recycled construction materials (wood, concrete, steel, facade cladding …). We have also reused interior design elements such as floor and ceiling cladding and lighting. Also, the refrigeration kitchenware and the automatic tea-making areas are recovered thanks to the circular economy and a team of designers who have been in charge of searching and selecting the most sustainable materials for a commercial tea shop. Gong cha only uses recycled and compostable materials and utensils.

Going from a linear and conventional business model to a sustainable one with circular retail design requires a team of experts with knowledge and experience in designing sustainable commercial spaces. In this sense, at Gong cha, we are very aware of responsible design and consumption. For this reason, we have a team of experts with the capacity to advise on the search and selection of sustainable materials.

We are in the process of updating our website in order to enhance user experience and to drive more traffic while promoting our brand, products, and services
Products include our beverages and snacks
Services include franchising, catering, hiring

https://gong-cha-usa.com/

The inspiration to exceed standard accessibility requirements came from our belief that inclusivity should not be an afterthought but a core principle of design. Our goal was to create a digital experience that empowered all users, including those with disabilities, to engage with the platform seamlessly and confidently.During the initial research phase, we discovered that many websites merely meet the bare minimum for accessibility, often leaving users with visual impairments or motor disabilities frustrated and underserved. This realization drove us to reimagine accessibility not as a checkbox but as an opportunity to innovate and make a difference.We prioritized:Keyboard Navigation: Understanding that many users rely solely on keyboards for navigation, we ensured every element, from menus to forms, was fully operable and intuitive without a mouse.Screen Reader Compatibility: Collaborating with visually impaired testers, we fine-tuned ARIA labels, semantic HTML, and dynamic content to ensure screen readers could interpret every element accurately and efficiently.Beyond technical implementation, our focus was on creating a comprehensive user experience that feels natural, inclusive, and respectful. We conducted iterative usability testing, gathering real-world feedback to refine the design and eliminate barriers that might hinder task completion.This project wasn’t just about following guidelines; it was about fostering a sense of belonging for every user. By going beyond standard requirements, we aimed to set a new benchmark for accessibility in digital design, making the experience truly inclusive and impactful for all.

Our research with visually impaired users played a crucial role in shaping the development of the Brewing Happiness Responsive Website. From the start, we engaged directly with users to understand their unique challenges and preferences, ensuring their voices guided the design process.During user interviews and testing sessions, we observed how visually impaired individuals interacted with digital interfaces, uncovering key insights that significantly influenced our approach:Navigation Simplicity: Many users preferred straightforward navigation with clear, consistent pathways, as overly complex layouts often led to frustration. This insight inspired us to streamline the website’s structure, ensuring all key functions could be accessed with minimal effort.Precise Screen Reader Labels: Testing revealed that generic or overly verbose screen reader labels were confusing and slowed down interactions. We fine-tuned our ARIA labels to be concise and descriptive, providing users with the exact information they needed without unnecessary clutter.Contrast Beyond Compliance: While WCAG guidelines suggest minimum contrast ratios, testing showed that higher contrast levels made a significant difference in readability for users with low vision. This insight led us to prioritize stronger visual distinctions.One unexpected insight emerged from observing task completion: contextual feedback was essential. For example, users appreciated real-time guidance during form inputs, such as confirmation of successful entries or error prompts. This led us to enhance form accessibility with immediate, user-friendly feedback mechanisms.These insights helped us move beyond a one-size-fits-all approach, enabling us to create a design that is not only functional but also genuinely intuitive and empowering for visually impaired users. The process reinforced the importance of empathy and direct engagement in delivering truly inclusive digital experiences.

Achieving the balance between brand aesthetics and accessibility was a key challenge and a top priority for our team. We aimed to create a visually appealing website that stayed true to the brand’s identity while meeting WCAG 2.1 AA compliance standards to ensure inclusivity for all users.Here’s how we achieved this harmony:Accessible Color Palette:We worked closely with the brand design team to refine the color palette, ensuring it met contrast requirements without compromising the brand’s visual identity. This involved testing combinations to create a vibrant yet accessible aesthetic, appealing to users with and without visual impairments.Typography Optimization:Font choices were carefully selected for readability and style. We maintained brand elegance by using clean, modern fonts while ensuring sufficient size, spacing, and contrast to meet accessibility guidelines.Visual Hierarchy:To align with the brand’s minimalist and sophisticated image, we emphasized a clear and consistent visual hierarchy. This not only enhanced the overall aesthetic but also improved navigation for users relying on assistive technologies.Collaborative Iteration:Designers, accessibility specialists, and developers collaborated closely, using tools like Figma and Miro to iterate on designs that preserved the brand’s look and feel while adhering to accessibility standards.Inclusive Testing:Usability testing with users, including those with disabilities, provided critical feedback to ensure that design elements like navigation, forms, and multimedia features were functional and user-friendly. Adjustments were made based on real-world interactions to maintain accessibility without sacrificing style.Accessible Multimedia:Time-based media, such as videos, were equipped with captions and transcripts, aligning with compliance standards while enhancing the storytelling aspect of the brand.By integrating accessibility into every stage of the design process, we ensured that it complemented rather than competed with the brand’s aesthetics. This approach allowed us to deliver a platform that is as visually captivating as it is inclusive, embodying the values of both accessibility and beauty.

Implementing adaptive design features across a variety of devices and screen sizes presented several significant technical challenges, which required careful planning and innovative problem-solving:Responsive Layouts for Accessibility:Ensuring that the website was both visually consistent and functionally accessible across smartphones, tablets, and desktops was a key challenge. Components like navigation menus, forms, and multimedia elements needed to adapt seamlessly without losing usability for assistive technologies, such as screen readers and keyboard navigation.Complex Interactions on Smaller Screens:Designing for mobile-first accessibility required rethinking complex interactions like drop-down menus and content toggles. On smaller screens, these elements needed to remain intuitive, accessible, and easy to operate, even for users relying on keyboard navigation or voice commands.Optimizing Performance Across Devices:Maintaining fast load times and smooth performance on devices with varying hardware capabilities was another hurdle. We optimized assets like images and animations to ensure that accessibility features, such as high-contrast modes and screen reader compatibility, did not negatively impact website performance.Testing Across Multiple Platforms:Consistency was a challenge, especially given the diversity of operating systems, browsers, and device types. Extensive cross-platform testing revealed subtle inconsistencies, such as differences in how screen readers interpreted content or how devices handled responsive layouts, which required targeted adjustments.Dynamic Content Accessibility:Ensuring that dynamic elements, such as live updates or interactive forms, remained accessible across all devices required the implementation of robust ARIA roles and attributes. These elements needed to be functional without introducing unnecessary complexity for users.Balancing Branding with Adaptive Design:Preserving the brand’s visual identity while making adaptive adjustments was another technical challenge. This required creating scalable design systems that maintained Gong Cha’s aesthetic appeal while allowing for flexibility across different screen sizes.To overcome these challenges, our team used an iterative development process, leveraging frameworks like responsive grids and testing tools to fine-tune the experience. Through collaboration between designers, developers, and accessibility specialists, we delivered a website that adapts beautifully and inclusively to any device, ensuring a seamless user experience.

The "personal assistant" approach was born from our goal to create a website that feels intuitive, personalized, and engaging for users. We wanted the website to not only provide information but also actively guide users through their journey, anticipating their needs and simplifying their tasks.Evolution of the Concept:User-Centered Research:During user research, we noticed a common pain point: users often struggled with finding relevant information or completing tasks efficiently on traditional websites. This inspired us to develop a system that mimics the helpfulness of a personal assistant, offering proactive and tailored support.Incorporating Accessibility and Usability:To ensure inclusivity, the "personal assistant" approach was designed to work seamlessly for users with disabilities. Features like keyboard navigation, voice command support, and screen reader compatibility were integrated to make the assistant accessible to everyone.Data-Driven Personalization:We leveraged data analytics to understand user behavior and preferences, enabling the assistant to provide relevant suggestions, such as product recommendations, store locations, or quick access to recent orders.How It Enhances the User Experience:Proactive Guidance: The assistant helps users navigate the website effortlessly, offering step-by-step support for tasks like placing orders, customizing products, or finding store details.Time-Saving Features: By predicting user needs and presenting the most relevant options upfront, the assistant reduces the time spent searching or troubleshooting.Inclusivity and Comfort: For users with visual impairments or other disabilities, the assistant simplifies interactions by providing clear, accessible instructions and alternatives.Engagement and Delight: The assistant adds a layer of interactivity, making the experience more engaging and enjoyable, while also reinforcing the brand’s commitment to customer care.The "personal assistant" approach transforms the website from a static platform into a dynamic, user-focused tool that not only meets but anticipates user needs. It elevates the overall experience by combining functionality, accessibility, and personalization in a way that resonates with every visitor.

The journey from May 2021 to October 2023 was marked by continuous iteration and refinement, driven by user feedback, accessibility research, and advancements in web technology. Each phase of development brought us closer to achieving the level of accessibility excellence we envisioned.Phase 1: Initial Concept and User Research (May 2021 – December 2021)We began with extensive research to understand the needs of diverse users, including those with visual impairments. This phase included:User Interviews and Surveys: To identify pain points and accessibility gaps in similar platforms.Competitor Analysis: To benchmark accessibility standards and uncover areas for improvement.The insights gathered formed the foundation for our accessibility-first design strategy.Phase 2: Early Prototypes and Testing (January 2022 – June 2022)During this phase, we developed prototypes and conducted:Usability Testing with Assistive Technologies: Ensuring compatibility with screen readers, keyboard navigation, and other tools.User Journey Mapping: Visualizing how users with different abilities interacted with the platform to identify barriers.This phase highlighted areas that required rethinking, such as improving contrast ratios and simplifying navigation flows.Phase 3: Implementation and Iteration (July 2022 – December 2022)The focus shifted to implementing accessibility features, including:Enhanced Keyboard Navigation: Allowing users to navigate seamlessly without a mouse.Dynamic ARIA Attributes: Ensuring screen readers could interpret and communicate content accurately.Responsive Design: Adapting layouts to work flawlessly across various devices and screen sizes.Feedback from additional testing led to adjustments, such as reworking form validation and improving real-time feedback mechanisms.Phase 4: Advanced Testing and Refinement (January 2023 – June 2023)We conducted more rigorous testing during this phase, including:A/B Testing: To evaluate the effectiveness of design changes on user engagement and task completion.Accessibility Audits: Using automated tools and manual checks to ensure WCAG 2.1 AA compliance.Phase 5: Final Iteration and Launch (July 2023 – October 2023)The final phase focused on polishing the design and ensuring a seamless experience for all users. Key updates included:Interactive Tutorials: Helping new users familiarize themselves with accessibility features.Performance Optimization: Enhancing load times and responsiveness to ensure smooth functionality across all devices.Through this iterative process, the Brewing Happiness Responsive Website evolved into a platform that not only meets accessibility standards but exceeds user expectations. Each iteration brought us closer to achieving a design that is inclusive, intuitive, and impactful.

The integration of schema.org markup and SEO optimization was a deliberate strategy to enhance both accessibility and digital visibility, ensuring the website serves a wider audience while maintaining an inclusive user experience.Supporting Accessibility:Enhanced Screen Reader Support: By using schema.org markup to structure content semantically, we ensured that screen readers could interpret and convey information more effectively to visually impaired users. Structured data provides clear context for elements like navigation, product descriptions, and interactive features.Improved Navigation: Schema.org markup organizes content hierarchically, making it easier for users relying on assistive technologies to locate specific sections of the site.Clearer User Context: Providing metadata such as product details, store locations, and customer reviews helps users understand content more efficiently, especially when using tools like voice search or screen readers.Supporting Digital Visibility:Search Engine Ranking: The structured data markup enables search engines to understand and index content more effectively, increasing visibility in search results and attracting a broader audience.Rich Snippets: Schema.org markup allows search engines to display rich snippets, such as star ratings, product prices, or delivery options, directly in search results. This boosts click-through rates and user engagement.Localization and Reach: Structured data supports geotargeting, enabling the website to connect with users based on their location while maintaining accessibility features.How It All Comes Together:By combining schema.org markup with SEO best practices, we created a website that is not only accessible to users with disabilities but also optimized for search engines. This dual-purpose approach ensures that the site is discoverable by a global audience while offering an inclusive experience for everyone.Ultimately, this technical foundation bridges the gap between accessibility and visibility, proving that thoughtful design and optimization can drive both user satisfaction and digital success.

Designing for a global, multicultural audience required a careful balance of accessibility, cultural sensitivity, and universality to ensure that the website resonated with users across diverse regions and backgrounds. Here’s how we addressed this challenge:1. Extensive Research on Cultural PreferencesWe conducted thorough research to understand cultural nuances, visual preferences, and usability patterns in different regions. This included studying color symbolism, typography preferences, and design elements that resonate with audiences in both Eastern and Western cultures.2. Inclusive Design ElementsColor Palette Adaptation: We selected a neutral yet vibrant color palette that maintained accessibility (meeting contrast standards) while avoiding cultural misinterpretations or exclusions.Typography: Fonts were chosen for legibility and cultural appropriateness, ensuring they worked well across multiple languages and scripts.Localized Content: The website supports localization to adapt content, including language and regional preferences, while maintaining consistent accessibility features.3. Universal Accessibility StandardsWe adhered to global accessibility guidelines (WCAG 2.1 AA) to create a baseline that transcends cultural differences. Features like keyboard navigation, screen reader compatibility, and adaptable layouts ensured the site was usable by all users, regardless of their location or abilities.4. Collaborative Testing Across RegionsTo ensure inclusivity, we conducted usability testing with users from diverse cultural backgrounds, including individuals with disabilities. Feedback from these sessions helped us identify and address potential cultural and accessibility barriers, such as navigation preferences and visual design expectations.5. Flexible User InterfaceWe designed a clean, minimal interface that could adapt to cultural variations without overwhelming users. This approach allowed us to maintain a universal appeal while incorporating localized elements where needed, such as regional product information or store locations.6. Cultural Sensitivity in MessagingThe tone and language used in the website’s copy were carefully crafted to be respectful and inclusive, avoiding idioms or expressions that might alienate users from different cultures.ResultBy integrating cultural sensitivity into every aspect of accessible design, the Brewing Happiness Responsive Website delivers a seamless and inclusive experience for users worldwide. It reflects a commitment to creating a digital space that values diversity and prioritizes usability, regardless of cultural or geographical differences.

The recognition from the Silver A' Design Award highlights the importance of making accessibility a cornerstone of digital design. I envision the Brewing Happiness Responsive Website serving as a model for future developments in inclusive digital experiences by showcasing how accessibility and innovation can go hand in hand.1. Raising Awareness of Accessibility as a Design PriorityThis project demonstrates that accessibility is not just a technical requirement but an opportunity to create meaningful, user-centered designs. I hope it inspires designers and developers to prioritize inclusivity from the very beginning of their projects.2. Advancing Accessibility StandardsBy implementing features like enhanced keyboard navigation, screen reader compatibility, and dynamic ARIA attributes, this website sets a higher benchmark for what accessible web design can achieve. I envision these practices becoming more widely adopted, leading to richer, more intuitive experiences for users with disabilities.3. Promoting Collaboration Across DisciplinesThe success of this project was driven by collaboration between designers, developers, accessibility specialists, and end users. I see this approach influencing future projects by encouraging interdisciplinary teams to work together to address complex accessibility challenges.4. Expanding Accessibility Beyond ComplianceThe website illustrates how inclusive design can go beyond compliance with standards like WCAG 2.1 AA to create a seamless and delightful user experience for everyone. I hope this inspires others to view accessibility not as a limitation but as a creative challenge to innovate and push boundaries.5. Supporting Global InclusivityThe project’s emphasis on cultural sensitivity in accessible design also paves the way for future developments that address the needs of diverse, multicultural audiences. I envision more digital experiences being designed to resonate with users across regions while maintaining universal accessibility standards.6. Fostering a Movement Toward Inclusive Digital TransformationAs more businesses and organizations recognize the benefits of inclusive design—both for their users and their brand image—I believe this project can serve as a case study in the value of accessibility. It demonstrates that inclusive design is not just ethical; it’s also a powerful driver of engagement and innovation.Ultimately, I hope the Brewing Happiness Responsive Website inspires the design community to embrace accessibility as a foundation for creating digital experiences that are not only functional but also empathetic, empowering, and universally impactful.

The color scheme for the Brewing Happiness Brand Identity was inspired by a desire to honor Gong cha’s rich cultural heritage while creating a modern, uplifting visual experience that resonates globally. Each color was carefully chosen to reflect the brand’s philosophy of inspiring the human spirit through moments of joy, connection, and tradition.1. Gong cha Tea RedThis signature red, inspired by the imperial seals of Chinese emperors, represents the brand’s roots in excellence, authenticity, and tradition.Red is also a symbol of celebration, passion, and vitality in many cultures, embodying the energy and warmth Gong cha brings to its customers.2. Complementary PaletteMilk Tea Beige: Symbolizing comfort and indulgence, this hue evokes the creamy richness of Gong cha’s iconic milk teas, inviting customers to savor life’s little pleasures.Pearl Brown: Inspired by the pearls in bubble tea, this earthy tone reflects the brand’s modern innovation and connection to its youthful audience.Leaf Green: Representing the freshness and purity of Gong cha’s high-quality tea leaves, this color embodies the brand’s commitment to natural goodness and sustainability.Water Blue: Evoking clarity, purity, and calm, this color highlights the essential role of water in brewing a perfect cup of tea and inspires a sense of tranquility.3. Reflecting the Brand’s PhilosophyThe harmony of these colors reflects Gong cha’s philosophy of inspiring the human spirit by blending tradition with modernity. Together, they create a sense of balance, evoking feelings of warmth, comfort, and optimism while celebrating the sensory and cultural richness of tea.4. Global ConnectionThis thoughtfully curated palette transcends cultural boundaries, making it universally appealing while staying true to Gong cha’s identity. By integrating both vibrant and soothing tones, the brand creates an emotional connection with customers, inspiring them to pause, connect, and share joyful moments.ResultThe color scheme is not just a visual tool—it’s a storytelling device that brings Gong cha’s philosophy to life, inspiring the human spirit through beauty, authenticity, and inclusivity.

Creating a design system for the Brewing Happiness Brand Identity required a careful balance of preserving the essence of the traditional tea ceremony while ensuring the brand resonated across diverse cultural contexts. This challenge was approached through a thoughtful combination of research, cultural sensitivity, and universal design principles.1. Deep Research into Tea CultureThe starting point was an in-depth exploration of tea ceremonies from various cultures, particularly the Chinese tradition, which emphasizes harmony, respect, and mindfulness. We identified the core elements—ritual, quality, and connection—that transcend cultural boundaries and form the heart of Gong cha’s philosophy.2. A Flexible Design SystemTo ensure the brand translated effectively across cultures, we developed a design system that is both adaptable and rooted in tradition:Iconography: The logo, inspired by the imperial seal of Chinese emperors, serves as a timeless symbol of quality and heritage. Its clean, modern design ensures it remains relevant globally.Patterns Representing Core Values: Four distinct patterns—good tea, good product, good people, and good time—were designed to communicate universal themes while being adaptable to local interpretations.3. Color Palette and Visual StorytellingThe color palette, led by Gong cha Tea Red, was carefully chosen for its cultural and emotional resonance. Each complementary color—milk tea beige, pearl brown, leaf green, and water blue—reflects elements of tea culture while remaining universally appealing. Together, they tell a story of balance, purity, and indulgence, connecting traditional values with modern tastes.4. Inclusive Typography and Design PrinciplesTypography and layout were designed to be clean, modern, and universally legible, accommodating multiple languages and scripts while maintaining consistency in the brand’s visual identity.5. Collaboration and Testing Across RegionsTo ensure cultural sensitivity, we collaborated with local teams and conducted usability testing in key markets. Feedback from these sessions helped refine elements to align with local expectations while maintaining a cohesive global identity.6. Evoking the Spirit of the Tea CeremonyThe final design encapsulates the spirit of the tea ceremony—its emphasis on mindfulness, connection, and quality—through minimalism and elegance. This creates an experience that is both deeply rooted in tradition and adaptable to modern, global audiences.ResultThe Brewing Happiness Brand Identity successfully bridges tradition and innovation, offering a design system that honors the rituals of tea culture while resonating universally. This approach ensures Gong cha remains a beloved and authentic brand, no matter where it’s experienced.

The photography style for the Brewing Happiness Brand Identity was crafted to capture the essence of Gong cha’s humble and welcoming service nature. The creative process involved a deep understanding of the brand’s values and a deliberate effort to evoke feelings of warmth, connection, and authenticity.1. Starting with Brand ValuesGong cha’s core values—humility, quality, and customer-centricity—formed the foundation of the visual approach. We wanted the photography to embody these principles by focusing on relatable, human-centered moments that reflect the joy of sharing tea.2. Natural and Warm AestheticsThe photography style was designed to feel natural and approachable:Warm Lighting: Soft, golden tones were used to create an inviting atmosphere that evokes comfort and relaxation, much like enjoying a perfect cup of tea.Earthy Color Palette: The images incorporated colors from Gong cha’s branding—red, beige, and green—to reinforce the brand identity and create visual harmony.3. Human-Centered MomentsWe prioritized capturing real, candid moments that resonate emotionally with the audience:Shared Experiences: Showcasing friends and families enjoying Gong cha together to highlight the brand’s role in bringing people closer.Personal Rituals: Featuring close-up shots of individuals savoring their tea, reflecting mindfulness and the personal joy Gong cha offers.4. Attention to DetailEvery element in the photographs was thoughtfully arranged to reflect the brand’s humble service nature:Tea Preparation: Highlighting the craftsmanship and care that goes into every cup.Simple Props: Using minimal, natural props to keep the focus on the product and the experience.5. Collaboration with Food Stylists and PhotographersWe worked closely with skilled food stylists and photographers to ensure the visuals were both appetizing and authentic. This collaboration helped maintain a balance between artistry and relatability, ensuring the final images felt genuine.6. Creating a NarrativeThe photography was designed to tell a story that aligns with Gong cha’s philosophy: a journey from the careful preparation of high-quality tea to the moments of happiness it brings to people’s lives.ResultThis photography style successfully conveys Gong cha’s humble and heartfelt service nature by focusing on warmth, simplicity, and connection. It brings the brand’s values to life in a way that resonates deeply with customers across cultures.

The abstract patterns and textural expressions in the Brewing Happiness Brand Identity were inspired by the multi-sensory and emotional experience of enjoying tea. These dynamic elements were designed to visually represent the journey and values behind Gong cha’s mission of “brewing happiness.”1. Inspiration from Tea ItselfThe textures and patterns are rooted in the physical and emotional aspects of tea:Ripple Patterns: Inspired by the gentle ripples in a cup of tea, symbolizing the calm and mindfulness that Gong cha aims to bring to every customer.Leaf Veins and Natural Textures: Representing the quality and authenticity of the tea leaves, emphasizing the brand’s dedication to sourcing premium ingredients.Pearl-like Circles: A nod to bubble tea’s iconic pearls, adding a playful and modern touch that connects with younger audiences.2. Representing the Brand’s Core ValuesEach abstract pattern reflects one of Gong cha’s four core values—Good Tea, Good Product, Good People, Good Time:Good Tea: Organic, flowing shapes to symbolize the natural essence of high-quality tea.Good Product: Balanced and structured patterns that reflect Gong cha’s consistent craftsmanship.Good People: Interconnected elements representing the sense of community and connection.Good Time: Dynamic, cheerful textures that capture the joy of sharing moments over tea.3. A Multi-Sensory ApproachThe patterns were designed to evoke the tactile and sensory pleasures of tea drinking: the feel of smooth porcelain, the steam rising from a freshly brewed cup, and the silky texture of milk tea. These details create a connection between the visual identity and the actual experience of enjoying Gong cha.4. Cultural and Global SensitivityAbstract and minimalistic, the patterns transcend cultural boundaries, making them universally appealing while staying true to the brand’s heritage. They are versatile enough to be used across different media, from packaging to digital platforms, ensuring consistent storytelling.5. Dynamic Expressions of HappinessThe patterns are not just decorative—they are dynamic visual metaphors for Gong cha’s mission of brewing happiness. They convey a sense of movement, flow, and energy, echoing the uplifting emotions Gong cha brings to its customers.ResultThese abstract patterns and textural expressions form an integral part of the Brewing Happiness Brand Identity, encapsulating the beauty, joy, and authenticity of tea culture. They connect deeply to Gong cha’s mission by visually representing the happiness and harmony that tea brings to life.

Ensuring the Brewing Happiness Brand Identity maintained its impact across diverse formats and applications required a meticulous design system that balanced consistency, adaptability, and visual appeal. The goal was to create a cohesive experience while allowing the identity to shine in both physical and digital contexts.1. Establishing a Strong Design SystemWe developed a comprehensive brand guide that outlined every aspect of the identity, including:Typography: Clear hierarchy and flexible font pairings to maintain legibility and style across materials.Color Palette: Precise color codes and usage rules to ensure consistency in print and digital applications.Patterns and Icons: Scalable and modular elements that could adapt to various formats without losing their essence.2. Tailoring Designs for Specific ApplicationsWhile the core identity remained consistent, adjustments were made to suit each material:Business Cards: Focused on minimalism and clean typography to create a professional yet approachable impression.In-Store Menus: Highlighted the dynamic patterns and color palette to make the menus visually engaging while ensuring readability.Packaging: Incorporated bold, tactile elements to enhance the customer’s physical interaction with the brand.3. Cross-Media TestingWe tested designs across multiple formats to ensure they retained their impact:Print Testing: Ensured accurate color reproduction, sharpness, and alignment across various paper stocks.Digital Optimization: Adjusted layouts for responsiveness and clarity on different screen sizes and resolutions.4. Collaboration Across TeamsCollaboration was key in maintaining consistency. We worked closely with printers, developers, and in-store teams to ensure that the brand’s essence was faithfully translated into each medium.5. Maintaining Visual HarmonyThe identity’s core elements—Gong cha Tea Red, abstract patterns, and dynamic textures—were used as anchors to tie every material back to the brand. By prioritizing simplicity and elegance, we ensured that the design remained impactful without feeling cluttered.6. Flexibility for Local AdaptationWhile maintaining consistency, the system allowed for localized adaptations where necessary, ensuring that the identity resonated with audiences in different markets.ResultThis approach created a seamless and unified experience for customers, whether they encountered the brand through a business card, an in-store menu, or a digital platform. The consistency across formats reinforced Gong cha’s professional and approachable image, amplifying the impact of the Brewing Happiness Brand Identity.

Balancing traditional tea culture with a contemporary global identity for the Brewing Happiness Brand Identity required a thoughtful approach to honor heritage while appealing to modern, multicultural audiences. The key was blending elements of authenticity with innovation to create a design that resonates universally.1. Rooting the Identity in TraditionWe started by deeply understanding tea culture, particularly Gong cha’s origins:Historical Significance: Gong cha’s name, meaning “tribute tea,” inspired the use of the imperial seal motif in the logo, a nod to its heritage as a symbol of quality and craftsmanship.Symbolic Elements: Traditional tea-related motifs, such as ripple patterns and leaf textures, were integrated to evoke the sensory experience of a tea ceremony.2. Embracing a Contemporary AestheticTo ensure global appeal, we modernized traditional elements without losing their authenticity:Simplified Visuals: The design used clean lines and minimalistic patterns, ensuring they felt modern while retaining their cultural roots.Dynamic Color Palette: While inspired by traditional tea culture (e.g., Gong cha Tea Red, leaf green, milk tea beige), the palette was curated to feel fresh and vibrant for today’s audience.3. Designing for a Global AudienceThe brand identity was intentionally versatile and adaptable:Abstract Patterns: Representing Gong cha’s core values—Good Tea, Good Product, Good People, Good Time—these patterns were culturally neutral yet emotionally evocative, making them relatable across different regions.Typography: Universal, modern fonts were paired with subtle traditional flourishes to maintain a balance between timeless and contemporary.4. Collaboration and Cultural SensitivityWe worked closely with regional teams to ensure cultural authenticity and avoid misrepresentation. Feedback from local markets helped refine elements to resonate with specific audiences while staying true to the brand’s global identity.5. Bridging Tradition and ModernityThe overall aesthetic reflects the balance between the ritual of tea and the fast-paced modern world:Connection: The identity emphasizes moments of mindfulness and togetherness that tea brings, whether in a traditional ceremony or a bustling café.Innovation: By incorporating bold, playful patterns and interactive design elements, the identity appeals to a younger, global audience while respecting its roots.ResultThe Brewing Happiness Brand Identity successfully merges the essence of traditional tea culture with the aspirations of a global, contemporary brand. This balance not only honors Gong cha’s rich heritage but also ensures it remains relevant and beloved across diverse markets.

Typography was a critical element in the Brewing Happiness Brand Identity, as it needed to convey both the premium quality of the Gong cha brand and its approachability for modern, global consumers. We achieved this balance by thoughtfully combining two distinct typefaces that reflect the brand’s dual essence of tradition and modernity.1. Modern Elegance with AkagiTo capture the brand’s contemporary appeal and accessibility, we chose the sans-serif font Akagi:Sleek and Minimal: The clean lines and modern simplicity of Akagi reflect Gong cha’s innovative spirit and resonate with a younger, design-conscious audience.Versatility: Akagi’s readability across both digital and print mediums ensures that the brand communicates effectively across all touchpoints, from websites to in-store menus.2. Honoring Tradition with BaskervilleFor the logo and other key elements, we incorporated Baskerville, a classic serif typeface:Timeless Sophistication: Baskerville’s elegant, decorative style pays homage to Gong cha’s heritage and its connection to traditional tea culture.Contrast and Balance: The juxtaposition of Baskerville’s ornamental details with Akagi’s modern minimalism creates a harmonious blend that reflects the brand’s mission to bridge the past and the present.3. Strategic ImplementationHierarchy and Purpose: Baskerville is reserved for elements that emphasize tradition and heritage, such as the logo and key headlines. Akagi is used for body text and supporting materials to maintain a clean and modern feel.Consistency Across Formats: Both typefaces were tested extensively to ensure readability and visual consistency across all applications, from small business cards to large digital screens.4. Communicating Brand Values Through TypographyThis combination of typefaces effectively communicates Gong cha’s premium nature while ensuring accessibility and relatability:Premium Quality: The refined elegance of Baskerville reinforces the brand’s dedication to excellence and authenticity.Modern Accessibility: Akagi’s approachable and streamlined design connects with contemporary consumers, making the brand feel fresh and relevant.ResultThe thoughtful pairing of Akagi and Baskerville ensures that the Brewing Happiness Brand Identity speaks to both tradition and innovation, capturing Gong cha’s essence as a globally relevant yet culturally rooted brand.

The main pattern in the Brewing Happiness Brand Identity was carefully designed to embody the five elements of good tea—quality, craft, connection, joy, and nature—through simplified yet meaningful visual expressions. The goal was to create a dynamic, abstract design that conveys symbolic significance while maintaining a modern aesthetic.1. QualityVisual Representation: Clean, structured lines were used to reflect the precision and consistency that define Gong cha’s high-quality tea.Symbolic Significance: This element communicates the brand’s dedication to excellence and the meticulous care involved in sourcing and preparing premium ingredients.2. CraftVisual Representation: Flowing, organic shapes mimic the brewing process, symbolizing the artistry and expertise behind every cup of tea.Symbolic Significance: These patterns honor the traditional techniques and craftsmanship that are central to Gong cha’s identity.3. ConnectionVisual Representation: Intersecting curves and overlapping shapes signify togetherness and the bonds formed over shared tea experiences.Symbolic Significance: This element emphasizes Gong cha’s role in bringing people together and fostering meaningful connections.4. JoyVisual Representation: Circular, playful forms evoke the pearls in bubble tea, adding a sense of fun and delight to the pattern.Symbolic Significance: This design celebrates the happiness and lightheartedness that Gong cha aims to inspire in its customers.5. NatureVisual Representation: Leaf-like motifs and textured gradients represent the natural origins of tea and the freshness of Gong cha’s ingredients.Symbolic Significance: This element highlights the brand’s connection to nature and its commitment to sustainability.Simplification ProcessTo maintain a balance between symbolism and simplicity:Abstract Designs: The elements were distilled into abstract, universal forms that could be easily understood across cultures while remaining visually cohesive.Minimalist Approach: Excessive detail was avoided to ensure the patterns remained modern and versatile for various applications, from packaging to digital assets.Maintaining Visual HarmonyThe patterns were designed to seamlessly integrate into Gong cha’s branding, using the signature color palette—Gong cha Tea Red, milk tea beige, pearl brown, leaf green, and water blue—to reinforce the connection to the brand’s core values.ResultThe simplified patterns successfully embody the five elements of good tea, creating a visually compelling representation of Gong cha’s philosophy. They not only communicate the brand’s symbolic significance but also enhance its appeal as a modern, global identity.

The Brewing Happiness Brand Identity was designed with adaptability and longevity in mind, ensuring it could evolve alongside Gong cha’s global expansion while staying true to its core creative principles of quality, connection, and authenticity.1. Preserving Core Creative PrinciplesAt the heart of the identity are timeless elements that ensure continuity:Cultural Authenticity: The imperial-inspired logo and patterns rooted in tea culture will continue to reflect Gong cha’s heritage.Universal Appeal: The clean, minimalistic design and versatile color palette ensure the brand remains relatable and welcoming across cultures.Commitment to Quality: Every aspect of the identity will continue to communicate Gong cha’s dedication to excellence, from typography to packaging.2. Adapting to Future Market NeedsTo meet the demands of evolving markets, the design system will embrace flexibility and innovation:Localized Customization: The system can incorporate regional adaptations, such as localized patterns or colors, while maintaining global consistency. This ensures the brand resonates with local audiences without losing its core identity.Digital Transformation: The identity will continue to evolve for digital platforms, with dynamic patterns and interactive elements optimized for mobile apps, social media, and e-commerce.Sustainability-Focused Design: As environmental concerns grow, the identity will integrate eco-friendly materials and visuals that highlight Gong cha’s commitment to sustainability.3. Expanding the NarrativeFuture iterations of the design system can build on the brand’s story:Interactive Elements: Adding augmented reality or animation to the patterns and logo can create deeper engagement with customers, bringing the brand to life in new ways.Evolving Patterns: The abstract patterns representing Good Tea, Good Product, Good People, and Good Time can be expanded to reflect new values or initiatives as the brand grows.4. Collaboration and InnovationContinuous collaboration with regional teams and creative experts will ensure the brand identity stays fresh and relevant while honoring its roots.ResultThe Brewing Happiness Brand Identity will continue to grow and adapt without losing its essence, serving as a beacon of tradition, quality, and modernity. By preserving its core creative principles while embracing new opportunities, the identity will remain a powerful tool for Gong cha’s global success.

The Wu Sian Commercial Teahouse design seamlessly blends international sophistication with authentic cultural elements, creating a unique brand experience that reflects Gong cha’s global ambitions while honoring its heritage.1. Rooted in Cultural AuthenticityThe name Wu Sian (limitless) symbolizes Gong cha’s dedication to transcending boundaries while staying true to its origins. This concept is expressed through:The modern seal red logo: Drawing from the imperial seal of Chinese emperors, a tribute to Gong cha’s heritage of excellence and authenticity.Natural materials like wood: Representing the warmth and tradition of tea culture, subtly linking the space to its roots.Ivory white and milk tea-inspired tones: Evoking the sensory connection to Gong cha’s signature drinks, tying the design to the product’s essence.2. International Appeal Through ModernityThe design incorporates a minimalist aesthetic with clean lines, modern materials, and a sleek layout, making it universally appealing:Large white tiles: A contemporary choice that reflects global trends in modern interior design while ensuring a bright, inviting atmosphere.Iron gray metal accents: Adding a modern industrial touch, these frames for windows and doors provide a visual connection to urban, international settings.Consistent branding elements: The use of Gong cha’s ivory white counters, seal red accents, and deep gray tones ensures the teahouse resonates with a global audience while maintaining its distinctive identity.3. Creating a Timeless Brand ExperienceThe space is designed to evoke a sense of timelessness, where modernity meets tradition:The wooden counter base represents the grounding nature of tea rituals, inviting customers to connect and unwind.The neutral, elegant color palette bridges cultural boundaries, ensuring customers from diverse backgrounds feel welcomed.4. A Space for ConnectionThe layout and materials create a versatile environment that caters to various experiences, from personal relaxation to shared moments with friends. This mirrors the universal joy of tea while honoring the communal values rooted in Chinese tea culture.ResultThe Wu Sian Commercial Teahouse successfully balances global aspirations with cultural authenticity, creating a distinctive space that feels both rooted and limitless. It offers a modern, inviting experience for international audiences while paying homage to the rich traditions of Gong cha’s heritage.

Designing the Wu Sian Commercial Teahouse required a careful balance between inclusivity and tradition. We aimed to create a space that resonates with customers from diverse cultural backgrounds while preserving the rich heritage of tea culture. This was achieved through thoughtful design strategies that emphasized accessibility, harmony, and cultural authenticity.1. Universal Appeal Through MinimalismSimplified Aesthetics: The teahouse incorporates clean lines, neutral tones, and minimalistic layouts that are universally appealing and easy to navigate.Color Palette: Inspired by Gong cha’s branding, the use of ivory white, seal red, milk tea beige, and deep gray creates a cohesive and calming environment that transcends cultural preferences.2. Incorporating Traditional Tea CultureNatural Materials: The use of warm wood tones and subtle leaf-inspired motifs reflects the grounding, natural elements of traditional tea culture.Cultural Symbols: The modern adaptation of the imperial-inspired seal red logo pays homage to the heritage of Gong cha, connecting the space to its origins.Ceremonial Influences: Subtle design cues, such as the placement of the counter and flow of the space, draw inspiration from the mindful rituals of tea preparation and enjoyment.3. Inclusive Layout and AmbianceFlexible Seating Arrangements: A mix of communal tables, cozy nooks, and open spaces caters to diverse customer needs, from social gatherings to individual relaxation.Soft Lighting: Warm, diffused lighting creates an inviting and comfortable atmosphere for customers from all walks of life.Accessibility: Thoughtful design elements, such as wide walkways and intuitive layouts, ensure the space is welcoming to all, including customers with disabilities.4. Blending Global and Local InfluencesModern Design Language: The use of large white tiles and iron gray metal accents aligns with international design trends, making the space feel contemporary and relevant.Subtle Local Touches: The integration of traditional Chinese patterns and textures provides a sense of cultural authenticity while remaining understated and versatile.5. A Multi-Sensory ExperienceVisual Harmony: The consistent use of brand colors and patterns ties the physical space to Gong cha’s visual identity across digital and print platforms.Connection to Taste: The design subtly reflects the sensory qualities of tea—smooth textures, natural tones, and the balance of simplicity and complexity—enhancing the overall customer experience.ResultThe Wu Sian Commercial Teahouse creates an inclusive and welcoming environment that celebrates diversity while honoring the traditions of tea culture. By blending modern design strategies with authentic cultural elements, the space provides a harmonious and memorable experience for all customers.

The lighting design in the Wu Sian Commercial Teahouse was thoughtfully crafted to create a welcoming and harmonious atmosphere while enhancing the overall customer experience. Every lighting choice was guided by the philosophy of using light as a tool to guide attention, evoke comfort, and enrich the aesthetic of the space.1. Modern Simplicity in Lighting FixturesWe selected modern and minimalistic lighting styles to align with the teahouse’s sleek and contemporary design:Hall Track Lighting: Installed on the deep gray ceiling, this lighting illuminates the main hall, providing even and subtle brightness throughout the space.Main Kitchen Lighting: Strategically placed above the counter, these lights draw attention to the heart of the store where orders are taken and drinks are prepared.Menu Board Spot Lighting: Focused lights highlight the menu board, making it easy for customers to read and enhancing its visual prominence.Hall Pendant Lighting: Positioned above the long tables near the windows, these fixtures provide focused, intimate lighting for social or individual seating areas.Point Wall Lighting: Used to illuminate wall art and the logo, adding depth and a touch of elegance to the overall ambiance.2. Guiding Visual Flow with LightThe lighting design was carefully layered to guide customers’ attention and create a natural flow through the space:First Impressions: Upon entering, customers are naturally drawn to the brightly lit counter and menu, ensuring they immediately find the central service area.Secondary Focus: The wall-mounted tea-themed photography and logo, illuminated by soft wall lighting, invite customers to engage with the brand’s story and aesthetic.Relaxation Zones: The seating areas, illuminated by pendant lighting and soft ambient light, provide a comfortable, inviting space for customers to enjoy their drinks.3. Enhancing the Customer ExperienceThe interplay of light and shadow enhances the ambiance and functionality of the space:Welcoming Atmosphere: Warm lighting around the counter and seating areas creates a cozy and inviting environment.Practicality and Clarity: Focused lighting on the menu board and counter ensures customers can easily place orders and interact with staff.Aesthetic Appeal: Highlighting wall art and brand elements reinforces the visual identity and creates a sense of elegance.ResultThe lighting design in Wu Sian Commercial Teahouse not only complements the modern and minimalist interior but also elevates the customer journey. It carefully balances practicality and ambiance, guiding attention to key areas while creating a relaxed and enjoyable environment for customers to savor their tea experience.

Navigating the balance between internationalization and localization in the Wu Sian Commercial Teahouse design required a thoughtful and strategic approach to ensure cultural sensitivities were respected while maintaining a cohesive global brand identity. We achieved this through deliberate choices that blended universal appeal with localized nuances.1. Rooting the Design in Gong cha’s Core ValuesThe design centered around Gong cha’s fundamental values of quality, connection, and authenticity, which resonate universally:Modern Simplicity: The sleek and minimalist aesthetic, featuring materials like wood, metal, and ivory tones, ensured the design felt contemporary and approachable for global audiences.Cultural Authenticity: Traditional elements, such as the use of seal red and natural materials, anchored the space in the heritage of tea culture, providing a sense of authenticity.2. Adapting to Local ContextsWhile the overall design was consistent with Gong cha’s global branding, it allowed for subtle localization to resonate with specific cultural audiences:Color Symbolism: Colors were chosen with attention to their cultural significance. For example, red represents celebration and vitality in Chinese culture, making it a key feature in the logo and accents.Material Selection: Natural wood tones and textures were used to evoke warmth and familiarity, appealing to diverse cultural preferences.Functional Layout: Seating arrangements and flow were designed to accommodate both communal and individual experiences, reflecting different cultural norms around dining and socializing.3. Visual Storytelling with UniversalityBrand Logo and Patterns: The imperial-inspired seal red logo and abstract patterns symbolizing tea culture provided a universal visual anchor, ensuring consistency across markets.Photography and Art: Wall-mounted tea-themed photography connected customers to the brand’s roots while being universally relatable and visually captivating.4. Collaborative ApproachCollaboration with local teams and cultural experts was key to navigating sensitivities and ensuring inclusivity:Regional Feedback: Input from regional teams helped refine design elements to align with local expectations and preferences.Cultural Testing: Mockups and prototypes were tested to ensure the design avoided cultural missteps and resonated with diverse audiences.5. Creating a Harmonious BlendThe final design balances modern international aesthetics with localized touches, creating a space that feels globally connected yet culturally sensitive.Unified Brand Identity: The use of Gong cha’s consistent branding elements, such as the seal red, milk tea tones, and clean typography, ensures customers recognize the brand no matter where they are.Cultural Resonance: Local adaptations in layout, art, and functional elements make each teahouse feel like it belongs to the community it serves.ResultThe Wu Sian Commercial Teahouse successfully bridges global and local influences, offering a cohesive brand experience that is culturally authentic and universally appealing. This approach allows Gong cha to grow its presence internationally while staying true to its heritage.

The design of the Wu Sian Commercial Teahouse was shaped by the dual priorities of creating a seamless operational flow for staff while maintaining a visually appealing and inviting environment for customers. By integrating functionality into the aesthetic design, we ensured the space supports efficiency without compromising on style.1. Prioritizing Operational EfficiencyOptimized Counter Layout:The counter was designed with an ergonomic workflow in mind, ensuring staff can quickly move between order taking, preparation, and handoff areas. The counter’s wood base and ivory white upper section maintain the brand’s aesthetic while organizing tools and equipment for easy access.Menu Board Spot Lighting:Bright and focused lighting on the menu board ensures customers can make decisions quickly, reducing bottlenecks during busy hours.Streamlined Service Flow:From the placement of registers to the drink assembly area, every element was aligned to minimize unnecessary movement and maximize efficiency.2. Clear Customer JourneyVisual Cues:The lighting design guides customers naturally toward the counter and menu, helping them navigate the ordering process intuitively.Open Counter Space:The clean and uncluttered counter design allows customers to interact easily with staff while maintaining a polished, modern look.3. Integrating Aesthetics into FunctionalityUnified Material Palette:The use of natural wood and ivory tones ties the functional elements of the workspace into the overall interior design, creating a cohesive visual flow.Hidden Storage Solutions:Essential equipment and supplies are discreetly stored within the counter and cabinetry, maintaining a sleek appearance while supporting operational needs.4. Adaptable Seating and FlowZoned Areas:The layout divides the space into clear zones for ordering, preparation, and customer seating, ensuring that operational tasks do not disrupt the customer experience.Efficient Entry and Exit Points:The design accommodates smooth transitions for both dine-in and takeaway customers, minimizing congestion during peak hours.5. Staff Collaboration in the Design ProcessStaff Feedback:Input from baristas and operational teams was critical in designing the workflow. Their insights ensured that workstations were tailored to daily tasks, improving speed and reducing fatigue.ResultThe efficient working line in the Wu Sian Commercial Teahouse harmonizes practicality with elegance, ensuring the space functions seamlessly for staff while remaining visually inviting for customers. This balance of operational flow and aesthetics reinforces Gong cha’s commitment to delivering a premium yet accessible tea experience.

The design of the Wu Sian Commercial Teahouse was guided by research that deeply explored how to integrate Gong cha’s brand identity into a physical space. This research revealed several key insights that informed the seamless translation of branding into the spatial environment, ensuring the space both embodied the brand and enhanced the customer experience.1. Consistency is KeyVisual Continuity: Customers should feel a cohesive connection between Gong cha’s brand elements—logo, color palette, and patterns—and the teahouse’s interior design.Seal Red and Ivory White: These signature colors, already central to Gong cha’s branding, were extended into the space through the main signboard, counter design, and accent lighting.Patterns and Textures: Subtle use of brand-inspired patterns on wall art and surfaces reinforced brand recognition while maintaining a clean and modern aesthetic.2. Space as an Extension of Brand ValuesThe space was designed to reflect Gong cha’s core values:Quality: Natural materials like wood and marble convey premium craftsmanship.Connection: Thoughtful layouts and communal seating areas foster social interactions and create a welcoming atmosphere.Timelessness: The minimalistic and elegant design ensures the space remains relevant and appealing over time.3. Customer Journey as a Branding OpportunityEvery stage of the customer journey, from entering the teahouse to savoring their drink, was designed to reinforce brand identity:First Impressions: The illuminated main counter with its clean ivory and wood tones creates a strong initial connection to Gong cha’s modern yet grounded ethos.Engagement Points: Wall-mounted tea-themed photography and logo-lit walls remind customers of Gong cha’s heritage and values.4. Balancing Local and Global AppealTo serve diverse cultural audiences, the space balances Gong cha’s global brand elements with localized design features, ensuring authenticity and relevance across regions.Global Consistency: Branding elements like the seal red logo and modern patterns tie the space to Gong cha’s international presence.Local Sensitivity: Subtle adaptations, such as seating arrangements or artwork, ensure the space resonates with local customers.5. Functional Branding Through Spatial DesignLighting Design: Functional yet brand-centric lighting—such as menu board spotlights and pendant lighting—guides customer attention while enhancing the modern aesthetic.Material Choices: The blend of wood, metal, and white tiles reflects Gong cha’s balance of tradition and innovation, creating a tactile connection to the brand’s narrative.ResultThe research underscored the importance of treating the physical space as an immersive branding tool. By aligning spatial building skills with brand elements, the Wu Sian Commercial Teahouse successfully transforms Gong cha’s identity into a tangible, memorable experience that resonates with customers on a deeper level.

Optimizing the 1,197 square footage of the Wu Sian Commercial Teahouse required a strategic approach to maximize functionality while maintaining a comfortable and inviting atmosphere for customers. By carefully balancing the layout, zoning, and design elements, we created a space that seamlessly integrates operational efficiency with customer satisfaction.1. Strategic Zoning for EfficiencyDefined Work Zones:The space was divided into clearly defined zones for ordering, preparation, and service, minimizing staff movement and streamlining operations. The counter was positioned centrally to act as the operational hub, ensuring easy access to both the service and preparation areas.Customer Flow:A logical flow was designed to guide customers from entry to the counter and then to seating or the exit, reducing congestion and ensuring a smooth experience even during peak hours.2. Optimized Seating LayoutDiverse Seating Options:The space includes a mix of seating types—communal tables for groups, individual seating along the windows, and cozy nooks for smaller parties—to cater to various customer preferences.Space Efficiency:Compact furniture with sleek, modern designs was chosen to maximize seating capacity without compromising comfort or aesthetic appeal.3. Functional Design FeaturesLighting for Visual Guidance:Warm, focused lighting highlights key areas like the counter and menu board, helping customers navigate the space intuitively. Pendant lighting over tables creates inviting zones for relaxation.Storage Integration:Essential operational tools and supplies are discreetly stored within counters and cabinetry, keeping the space tidy and visually appealing.4. Customer Comfort and AmbianceMaterial Choices:The use of natural wood tones and ivory white surfaces creates a warm and calming environment, making the space feel larger and more open.Open Sightlines:The layout ensures clear visibility throughout the space, fostering a sense of openness and connection while helping staff monitor customer needs effectively.5. Addressing Peak-Time ChallengesOrder Efficiency:The counter design accommodates multiple service points, enabling staff to handle high volumes without delays.Takeaway Optimization:A designated area for takeaway orders ensures that dine-in customers can enjoy a quieter, more relaxed atmosphere.ResultThe Wu Sian Commercial Teahouse makes the most of its 1,197 square footage by blending thoughtful design with operational practicality. This balance creates a space that feels welcoming and comfortable for customers while empowering staff to work efficiently, embodying Gong cha’s commitment to quality and experience.

The design of the Wu Sian Commercial Teahouse represents a pivotal moment in Gong cha’s evolution, setting a new standard for the brand’s retail spaces. It blends cultural authenticity, modern aesthetics, and functional efficiency in a way that is both globally adaptable and locally resonant. This approach will undoubtedly influence future iterations of Gong cha’s retail spaces in the following ways:1. Establishing a Scalable Design SystemCore Design Principles:The Wu Sian design prioritizes simplicity, accessibility, and flexibility, creating a template that can be easily adapted for diverse markets while maintaining brand consistency.Materials and Colors:The thoughtful use of Gong cha’s brand palette—seal red, ivory white, and milk tea beige—combined with natural wood and metal accents, offers a timeless aesthetic that can be tailored to different cultural contexts.2. Championing Functional EleganceOperational Flow as a Priority:The efficient layout and optimized customer journey in Wu Sian will serve as a blueprint for future spaces, ensuring seamless operations without compromising the customer experience.Multi-Purpose Zones:Flexible seating arrangements and thoughtfully designed communal areas provide a versatile framework that can be adjusted based on location-specific needs.3. Reinforcing Cultural SensitivityBalancing Global and Local Elements:Wu Sian’s integration of modern design with subtle nods to traditional tea culture will inspire future spaces to honor local traditions while maintaining global appeal.Localized Customization:While the core design remains consistent, elements such as wall art, seating styles, and materials can be customized to reflect local cultural influences.4. Innovating Customer-Centric ExperiencesEngaging Lighting and Visuals:Wu Sian’s lighting strategy, which emphasizes customer flow and ambiance, can be enhanced with technology such as dynamic lighting and interactive menu displays.Sustainability Focus:Future iterations can draw from Wu Sian’s natural material choices to incorporate eco-friendly solutions, aligning with global sustainability goals.5. Building a Stronger Brand PresenceUnified Brand Identity:By replicating the harmonious blend of Gong cha’s heritage and modernity seen in Wu Sian, future spaces will strengthen the brand’s global image as a leader in premium tea experiences.Memorable Customer Journey:The warm, inviting atmosphere of Wu Sian creates a lasting impression, setting a benchmark for customer satisfaction that future designs will strive to replicate.ResultThe Wu Sian Commercial Teahouse serves as a model for the next generation of Gong cha retail spaces, inspiring designs that are adaptable, culturally sensitive, and reflective of the brand’s identity. It lays the foundation for a global network of stores that offer consistent yet locally resonant experiences, solidifying Gong cha’s place as a beloved international brand.

Sustainability played a key role in shaping the design of the Wu Sian Commercial Teahouse, influencing both the selection of materials and the overall design strategy. By incorporating environmentally conscious choices, the teahouse not only reflects Gong cha’s commitment to quality but also aligns with global sustainability goals.1. Sustainable Material SelectionNatural Wood:The use of responsibly sourced wood for the counter base, furniture, and accents reflects a commitment to renewable materials. Wood adds warmth and authenticity while reducing reliance on synthetic alternatives.Recycled Metal:The iron gray metal accents used for window frames and door trims were chosen for their durability and recyclability, ensuring a long-lasting and environmentally friendly design.Ceramic Tiles:The large white tiles on the walls are made from durable ceramics, which are not only low-maintenance but also environmentally sustainable due to their long life span.2. Efficient Lighting DesignEnergy-Efficient Fixtures:The lighting system incorporates LED fixtures that consume less energy and have a longer lifespan compared to traditional bulbs, reducing the teahouse’s carbon footprint.Strategic Placement:By focusing light only where it’s needed—such as on counters, menus, and seating areas—we minimized energy waste while enhancing ambiance.3. Maximizing Natural LightOpen Layout with Large Windows:The design includes expansive windows to allow natural light to flood the space, reducing the need for artificial lighting during the day and creating a more sustainable environment.4. Waste Reduction in DesignModular Construction:Furniture and design elements were created with modularity in mind, making them easy to replace or repurpose without generating excess waste.Durable Finishes:High-quality finishes ensure longevity, reducing the need for frequent replacements and minimizing waste over time.5. Eco-Friendly Design PhilosophyMinimalist Aesthetic:The clean, minimalist design not only reflects modern trends but also avoids unnecessary ornamentation, reducing the use of materials and resources.Customer Awareness:Subtle messaging in the space, such as tea-themed photography and natural textures, reminds customers of Gong cha’s respect for the environment and the value of sustainable practices.ResultThe sustainable aspects of the Wu Sian Commercial Teahouse reflect a thoughtful approach to both design and environmental stewardship. By prioritizing eco-friendly materials, energy efficiency, and durability, the teahouse sets an example for how modern retail spaces can balance aesthetics, functionality, and sustainability.