Interviews with Victoria Ax

From childhood I wished to be a game-designer, but could not find proper place to learn it. The most closed to my wish was trying myself in design and not regret now. I found myself in packaging design and I live now only by great opportunety to creat something new.

It's great feeling, when your work real this world, when it's get real and you can touch it. Creation – is some kind of game with beauty and practicality, especially in package design.

I always fight with myself if design is ready or not. And always a problem just to tell myself "enough". If you can't do anything else with design, when you watc and watch on it, then it's a signal to stop.

Once I've made exhibition dedicated to the difference between man and woman, I've openned my mind and soul creating this. That period of time I wished to forget about human needs and focus completely on work.

Music is the part of my creative processes. I listen always what is in my mood and for design now, what emotion it must have.

I like to work alone, you can focus totally only on your thoughts. Sometimes it is better. In the end you finish your work by compliting it step by step, improving it without knowing that somebody can put own thoughts on it which can differ a lot. This can ruin all process.

The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.

Try to put it for sale.

2 months.

The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.

I can say that everyone, people love candies.

People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".

I have used Adobe Illustrator.

The tongue-cover which closes through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.

Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.

I have understood that no need to be scary trying weird things, especially in package design.

It's great feeling, when your work real this world, when it's get real and you can touch it.

From childhood I wished to be a game-designer, but could not find proper place to learn it. The most closed to my wish was trying myself in design and not regret now.

I found myself in packaging design and I live now only by great opportunety to creat something new.

More strange packages for any kind of things.

It's being weird.

I like Moooi design, it is dutch company of modern furniture design. For me it is an example of a beautiful and stylish design.

Once I've made exhibition dedicated to the difference between man and woman, I've openned my mind and soul creating this.

I would develop myself in creating computer games.

My university curator.

Tring to find good place where to learn design itself and if this profession will be in demand.

It can takes several months, but usually 2-3.

I create moodboard.

Design sets the trends.

Technology take the first place, i create all by computer.

Adobe package.

I only wished to be a game-designer, I did not consider. other kind of design.

I am freelancer.

It is some kind of game with beauty and practicality, especially in package design.

Some crazy non-standard packages.

I like Moooi design, it is dutch company of modern furniture design. For me it is an example of a beautiful and stylish design.

First design was during my university. This was some branding for imagined company.

During listening to music.

Weirdness.

When some idea strong sit in my head, then I know - this is it! If I believe in my idea, then all will work.

This is an incredible feeling when you can touch your work and keep in hands, especially when more people like it too and you did it for them.

High-quality and accurate work.

Fast eye-catching design is good for me.

Usually, good idea that will work comes suddenly to me. I should tell myself that I need create something for some kind of job and then I get relaxed to catch my thought proper.

I was born in Moscow, Russia. Now live in Germany. Can say that in Moscow I created design easily.

I like to look through my book about packages. How to build them.

Depends on what object you create. Usually for me it is 2 months.

I worked in medicine company, made branding and some packages for their devices.

I like colorize package and imagine difficult packages to compile.

Create more packages and develop myself in it.

I develope it myself.

I have page on Behance.