Skip to content

Interviews with Nastaran Khanzade

Designer profile

Grand Interview

15 June 2026 · Sarv Counter Chair

The defining moments in the development of the Sarv Counter Chair emerged during my research into the symbolic and visual language of the Persian cypress tree, known in Iran as Sarv. In Persian culture, the cypress is far more than a botanical form; it is a profound symbol of resilience, freedom, dignity, immortality, and spiritual elevation. For centuries, it has appeared in Persian gardens, miniature paintings, carpets, poetry, and architectural ornamentation as an emblem of uprightness and enduring beauty. What fascinated me most was the paradox within its character: although the cypress grows vertically and stands with remarkable strength, it also possesses a subtle softness and fluidity in its silhouette.A particularly influential moment came when I began observing the gradual tapering of the cypress trunk and the gentle rhythm through which its branches ascend toward the sky. I realized that its elegance does not originate from decoration but from proportion, continuity, and the silent tension between stability and movement. This understanding became the conceptual foundation of the Sarv Counter Chair.Structurally, I translated this idea into elongated wooden elements that rise seamlessly from the base toward the backrest, creating an uninterrupted upward movement reminiscent of the cypress's natural growth. The chair avoids excessive ornamentation and instead relies on the purity of its lines and carefully controlled curves to express the symbolic essence of the tree. The vertical extension of the backrest was intentionally designed to evoke a sense of aspiration and elevation, while the softened transitions and flowing geometry introduce a human and emotional dimension that prevents the object from becoming rigid.The most powerful lesson I learned from studying the Persian cypress was that cultural symbols can be transformed into contemporary objects without literal representation. Rather than reproducing the image of a tree, I sought to reinterpret its spirit. The Sarv Counter Chair therefore became an exploration of how memory, identity, and cultural symbolism can be embodied through proportion, movement, and materiality, allowing an ancient Persian symbol to find a new expression within contemporary furniture design.

I believe the Sarv Counter Chair has the potential to reshape international perceptions of Iranian design heritage by presenting it as a living, evolving, and contemporary source of inspiration rather than a historical or decorative reference confined to the past. Global audiences often encounter Iranian culture through its celebrated carpets, architecture, calligraphy, or ancient monuments. While these are invaluable aspects of our identity, I feel there is an equally important opportunity to demonstrate that Iranian cultural symbols can actively inform contemporary design languages and produce objects that are relevant to modern life.The Sarv Counter Chair is rooted in the symbolism of the Persian cypress tree, a form that has represented resilience, freedom, dignity, immortality, and spiritual elevation for centuries within Iranian culture. However, my intention was never to create a literal or nostalgic interpretation of this symbol. Instead, I sought to translate the cypress's essence—its vertical grace, balance, and silent strength—into a contemporary furniture object that can communicate across cultures without requiring prior knowledge of Iranian history. I believe design becomes most powerful when it can create emotional connections first and reveal cultural narratives gradually through curiosity and discovery.As a designer, I feel a profound responsibility to act as a cultural interpreter. Furniture is not merely a functional object; it is also a medium capable of carrying stories, values, and collective memories into everyday life. In an era of increasing globalization, there is a risk that design languages become visually homogeneous and disconnected from local identities. My responsibility is therefore not to preserve tradition as a static artifact, but to reinterpret and transform cultural narratives into forms that remain relevant, innovative, and accessible to contemporary audiences.Through the Sarv Counter Chair, I hope to encourage international audiences to perceive Iranian design heritage as dynamic, sophisticated, and deeply human. If a piece of furniture can inspire someone to ask about the meaning of the cypress tree, discover Persian symbolism, or develop a new appreciation for Iranian culture, then the design has succeeded in becoming more than an object—it has become a bridge between cultures, connecting heritage and contemporary life through form, material, and experience.

The development of the Sarv Counter Chair at Rendi Factory in Mashhad fundamentally changed my understanding of the relationship between technology and craftsmanship. The chair's form is inspired by the Persian cypress tree, a symbol characterized by fluid growth, subtle asymmetry, and organic continuity. Translating these qualities into a physical object revealed that neither digital fabrication nor handcraft alone could fully realize the design's intentions. Instead, the project demonstrated that the most meaningful results emerge when precision and human sensitivity work together.CNC milling played a crucial role in achieving the geometric accuracy required by the chair's continuous curves and complex transitions. The technology enabled us to maintain consistency, structural reliability, and dimensional precision while producing elements that would have been extremely difficult to execute manually. It allowed the design to retain its purity of proportion and ensured that the vertical flow and seamless connections between components remained faithful to the original concept.However, I quickly realized that precision alone cannot communicate emotion. The essence of the Sarv Counter Chair lies in its ability to evoke the living presence of the cypress tree, and this quality required the intervention of skilled craftspeople. Hand-finishing became an essential stage in the process, where surfaces were softened, edges were refined, and subtle tactile nuances were introduced. The human hand brought warmth and sensitivity to the object, transforming digitally produced components into a piece that feels alive and emotionally resonant.This hybrid production approach reshaped my perspective by revealing that digital fabrication and traditional woodworking are not opposing forces but complementary languages. Technology can provide discipline, repeatability, and precision, while craftsmanship contributes intuition, material understanding, and emotional depth. Together, they make it possible to create forms that are both highly sophisticated and deeply human.The Sarv Counter Chair ultimately became more than a furniture piece; it became an exploration of a contemporary production philosophy. It demonstrated that organic and culturally meaningful forms do not require choosing between industrial efficiency and artisanal quality. On the contrary, when these two approaches are thoughtfully integrated, they expand the possibilities of furniture design, enabling the creation of objects that are technically advanced, emotionally engaging, and rooted in cultural storytelling.

The Sarv Counter Chair was conceived with the intention of challenging the often rigid separation between functional furniture and sculptural object. In contemporary interiors, seating is frequently reduced to purely utilitarian criteria—comfort, efficiency, and ergonomics—while symbolic or cultural depth is reserved for art objects or curated spaces. With this project, I wanted to question that boundary and explore how everyday domestic objects can once again carry layers of meaning, memory, and cultural resonance without losing their functional clarity.In the broader conversation of contemporary design, I see the Sarv Counter Chair as a reminder that meaning is not an optional layer added after function, but something that can be embedded within form from the very beginning. Cultural memory, when thoughtfully integrated, does not compromise usability; rather, it enriches the emotional relationship between the user and the object. The chair becomes more than a place to sit—it becomes a silent narrative presence within a space, subtly influencing how we experience our surroundings.The recognition from the A’ Design Award reinforced for me that there is a global audience increasingly receptive to objects that carry deeper narratives beyond formal aesthetics. However, I do not see cultural symbolism as something that must be immediately readable or explicitly explained in the object itself. Instead, I believe its power lies in evoking curiosity, emotion, and a sense of unfamiliar familiarity.For someone encountering the Sarv Counter Chair without prior knowledge of its Persian cypress inspiration, my hope is that the experience begins at a sensory level: a sense of vertical elegance, organic flow, and quiet strength. Even without knowing the reference, the chair should communicate a feeling of upward movement, balance, and dignity. If the viewer later discovers its connection to the Persian cypress tree and Iranian cultural symbolism, that moment of recognition becomes a bridge between intuition and knowledge, deepening the emotional connection to the object.Ultimately, I hope the Sarv Counter Chair contributes to a broader shift in how we understand everyday objects—not as neutral or purely functional elements of interior space, but as carriers of cultural continuity. In this sense, furniture becomes a medium through which memory, identity, and contemporary life coexist, allowing design to operate not only in the physical realm, but also in the cultural and emotional dimensions of human experience.

The prototyping journey of the Sarv Counter Chair was defined by a continuous negotiation between two forces: the expressive verticality inspired by the Persian cypress tree and the uncompromising requirements of human ergonomics. From the earliest sketches, the idea of upward movement was central, but translating that poetic aspiration into a stable and comfortable counter-height seating structure revealed challenges that could not be resolved in two-dimensional design alone.During the first full-scale prototype, the most critical tension emerged between the inclination of the backrest and the structural balance of the chair. Conceptually, I wanted the backrest to extend upward in a continuous, almost uninterrupted gesture, echoing the cypress tree’s natural growth. However, when translated into physical form, this vertical extension began to introduce discomfort in lumbar support and created a subtle sense of instability for the user, especially in counter-height positioning where weight distribution becomes more sensitive.There was a specific moment during testing when I observed how users instinctively adjusted their posture away from the chair’s intended alignment. That moment made it clear that the sculptural ambition of the form was beginning to override its primary function as a seating object. It was a critical realization: if the chair could not naturally support the human body, then its symbolic language would ultimately lose meaning, because it would fail to be lived with.This led me to reconsider the geometry of the backrest’s transition. Instead of pursuing a strictly linear vertical ascent, I introduced a subtle curvature that allowed the structure to “breathe” with the human spine. This adjustment was not visually dramatic, but it fundamentally transformed the experience of the chair. It preserved the sense of upward movement while redistributing physical forces more naturally along the back, restoring comfort without compromising the conceptual narrative.Another important refinement came in the lower structure and footrest positioning. Small adjustments in angles and proportions were made to stabilize the sitter’s center of gravity, ensuring that the sculptural silhouette did not create psychological or physical imbalance. These iterative changes highlighted an essential insight: in furniture design, even the most poetic ideas must ultimately submit to the logic of the human body.Through this process, I came to understand that the strength of the Sarv Counter Chair does not lie in its ability to replicate the exact form of the cypress tree, but in its capacity to translate its essence while respecting the realities of use. The final design is therefore the result of a dialogue between aspiration and limitation, where each constraint became an opportunity to refine both the ergonomics and the expressive clarity of the piece.

The influence of Persian Nastaliq calligraphy on my design practice is not separate from the study of the cypress tree in the Sarv Counter Chair; rather, the two streams of inspiration gradually converged into a unified formal language. While the cypress provided the symbolic and vertical logic of the design, Nastaliq offered a structural way of thinking about continuity, flow, and the behavior of line in space. Together, they shaped both the conceptual and formal DNA of the chair.My engagement with Nastaliq is less about literal visual translation and more about understanding its underlying principles. In calligraphy, especially in Nastaliq, form is never static. Every stroke is part of a continuous movement, where transitions between thick and thin, tension and release, and connection and separation are carefully controlled within a single flowing system. This idea of “continuous interruption”—where the line appears to pause yet never truly breaks—became highly relevant to how I approached the transitions between the legs, seat, and backrest of the Sarv Counter Chair.During the design process, I became increasingly aware that the chair should not feel like an assembly of separate parts, but rather like a single gesture that has been shaped into functional form. This mindset directly echoes the calligraphic approach, where letters are not isolated symbols but interconnected movements within a larger composition. As a result, the joints and intersections of the chair were designed to dissolve visually, allowing the structure to read as one continuous flow rather than a collection of components.At the same time, the cypress tree provided the directional force of the design. Its verticality and sense of upward aspiration established the macro-structure, while Nastaliq informed the micro-logic of transitions and curves. One can think of the tree as the “idea of direction,” and calligraphy as the “language of movement” that carries that idea through space. The combination of these two references allowed the chair to exist between nature and script, between organic growth and cultural expression.There was a moment during refinement when I realized that I was no longer designing separate elements such as legs, seat, or backrest independently. Instead, I was shaping a single flowing path that simply thickens, bends, and resolves itself into different functional zones. This realization was crucial in defining my personal design language. It marked a shift from object-based thinking to gesture-based thinking, where form is understood as a continuous narrative rather than a composition of parts.In this sense, the Sarv Counter Chair became a synthesis of two deeply rooted Iranian visual traditions: the natural symbolism of the cypress and the gestural intelligence of Nastaliq calligraphy. Their intersection allowed me to develop a design language that prioritizes continuity, emotional flow, and cultural memory, while still remaining grounded in the functional realities of contemporary furniture design.

The Sarv Counter Chair, for me, is not an isolated object but an early articulation of a design direction that I see expanding into a broader and more structured language over time. Its significance lies less in the final form itself and more in the set of principles it established: the translation of natural symbolism into spatial structure, the reinterpretation of Persian cultural heritage as a living design logic, and the integration of contemporary manufacturing precision as a tool for enhancing, rather than replacing, expressive and emotional depth.Looking ahead, I envision this approach evolving into a body of work that consistently explores the intersection between cultural memory and contemporary function. The cypress tree, as a recurring symbol, represents a vertical philosophy of growth, resilience, and continuity. I do not see it as a motif to be repeated, but as a conceptual framework that can inform different typologies—seating, tables, spatial elements, and possibly even architectural furniture systems. Each application would reinterpret the same underlying idea of upward movement, balance, and organic continuity, while responding to new functional and spatial conditions.At the same time, the role of Persian heritage in my work will continue to be treated as a system of thinking rather than a visual reference. Nastaliq calligraphy, traditional geometry, and poetic symbolism are not sources of decoration, but structural methodologies for understanding flow, proportion, and emotional rhythm in design. As my practice develops, I aim to deepen this translation process so that cultural references are no longer applied to objects, but embedded within the logic of how those objects are conceived and constructed.The collaboration with Rendi Factory in Mashhad also plays an important role in shaping this direction. Working within a production environment that combines industrial capability with craftsmanship has reinforced my belief that contemporary Iranian design can stand confidently on an international stage when it embraces both technological precision and cultural specificity. I see this relationship between design intent and manufacturing intelligence becoming increasingly central to my future work, where digital fabrication, CNC processes, and advanced woodworking techniques are integrated from the earliest conceptual stages rather than treated as secondary tools.Ultimately, I envision my design practice moving toward a coherent language where every project is a variation of a deeper system: one that is rooted in Iranian cultural identity, expressed through organic and nature-based metaphors, and realized through precise and contemporary production methods. The Sarv Counter Chair is the beginning of this trajectory. It defines not a conclusion, but a foundation—a first clear statement of a design philosophy that I intend to expand, refine, and challenge across future works, always aiming to create objects that are both culturally grounded and universally resonant.

The Sarv Counter Chair’s recognition within the framework of the A’ Design Award places it in a meaningful global dialogue where design is evaluated not only as form and function, but as cultural expression, innovation, and narrative depth. For me, this recognition is less a final destination and more a confirmation that there is a growing international sensitivity toward design that carries regional identity while still speaking a universal visual and functional language.What I believe the Sarv Counter Chair ultimately reveals about Iranian design thinking is its capacity for synthesis. Iranian design, in my experience, is not based on isolated formal experimentation, but on the integration of multiple layers of meaning—poetry, nature, calligraphy, architecture, and craft tradition—into a single coherent sensibility. The chair demonstrates that these cultural layers are not limitations in a global context, but rather sources of originality and depth that can enrich contemporary design discourse. When these references are translated carefully, they do not create cultural distance; instead, they generate emotional accessibility and curiosity across different audiences.On the global stage, I see untapped potential in how Iranian design thinking approaches form as a carrier of narrative rather than merely an aesthetic outcome. The Sarv Counter Chair is an example of how symbolic systems, such as the Persian cypress and Nastaliq-inspired flow, can be transformed into structural logic rather than surface decoration. This approach suggests a broader possibility for Iranian design to contribute not only visually distinctive objects, but also alternative methodologies for thinking about continuity, movement, and the relationship between nature and built form.There is, however, one aspect of the development process that I feel deserves far more attention than it has yet received: the silent negotiation between cultural abstraction and functional realism. Much of the visible outcome of the Sarv Counter Chair is discussed in terms of its symbolism or its hybrid production method, but less attention is given to the invisible decision-making process where cultural meaning had to be constantly tested against ergonomic reality, manufacturing constraints, and structural logic. This tension was not a secondary concern—it was the core of the design process. Every curve, proportion, and transition was the result of repeated recalibration between what the concept wanted to express and what the material and human body allowed.In this sense, the Sarv Counter Chair is not only an expression of Iranian cultural inspiration, but also a demonstration of a disciplined design methodology: one that does not treat cultural identity as an external layer, but as something that must survive contact with engineering, production, and use. I believe this methodological aspect is perhaps the most significant contribution of the project, and one that could be further explored in future discussions around Iranian contemporary design practice.Ultimately, the Sarv Counter Chair suggests that Iranian design thinking has the potential to operate confidently within global design discourse not by adapting itself to external expectations, but by deepening its own internal logic and translating it with clarity. The more faithfully this internal logic is developed and tested through contemporary processes, the more universally resonant its outcomes become.

The choice of solid walnut and ash for the Sarv Counter Chair was not simply a material decision, but an extension of the design’s conceptual foundation. From the earliest stages, I was searching for a material language that could carry both the symbolic weight of the Persian cypress inspiration and the physical requirements of a sculptural yet functional seating object. Wood, as a living material with visible grain, directional fibers, and inherent variability, was the only category that could meaningfully align with this dual ambition.Walnut was selected for its depth, warmth, and visual richness. Its naturally dark tone and complex grain structure offer a sense of quiet gravity, which I felt resonated strongly with the cultural and symbolic dimension of the design. The cypress tree, although vertical and light in its spatial expression, carries a profound sense of dignity and permanence in Persian culture. Walnut, in its own way, mirrors this emotional character through material density and visual depth. It allows the chair to feel grounded, almost architectural, even when the form is visually light and flowing.Ash, on the other hand, was chosen for its clarity, elasticity, and more linear grain behavior. It introduces a different sensitivity into the design—lighter, more responsive, and structurally expressive. Where walnut speaks of depth and introspection, ash communicates movement and flexibility. This duality was important for me because the Sarv Counter Chair is fundamentally about tension between stability and upward flow. Using two species with distinct personalities allowed me to explore that tension not only in form, but in material behavior itself.One of the most critical discoveries during the production process was how significantly grain direction influences the perception of continuity in curved geometry. In a design that relies heavily on flowing transitions between legs, seat, and backrest, the alignment of grain became almost as important as the geometry itself. When the grain followed the direction of the form, the object appeared as a single continuous gesture. When it conflicted, even slightly, the illusion of fluidity was weakened. This made material orientation a central design parameter rather than a secondary craft consideration.Walnut, with its more complex and sometimes irregular grain patterns, introduced both richness and challenge. While it enhanced the emotional depth of the chair, it also demanded careful selection and cutting strategies to avoid visual interruptions at key transition points. In areas where the form bends and merges—particularly at the junction between structural legs and the rising backrest—the grain had to be studied almost like a flow diagram, ensuring that natural lines within the wood supported the sculptural movement rather than resisting it.Ash provided a contrasting advantage in this respect. Its more predictable and straight grain allowed for cleaner interpretation of continuous lines, especially in CNC-milled components where precision and consistency were essential. However, its relative softness compared to walnut required careful calibration during machining and hand-finishing stages to prevent surface deformation or loss of edge definition. This balance between precision and sensitivity became a recurring theme throughout the production process.The CNC phase allowed us to achieve the primary structural accuracy needed for the complex intersections of the design. However, it was during the hand-finishing stage that the true relationship between material and form became fully visible. Sanding, polishing, and subtle manual adjustments revealed how the wood responds differently in tension zones versus relaxed curves. In some areas, the material naturally supported the intended flow; in others, it required gentle correction to restore continuity without erasing the character of the grain.Perhaps the most important realization throughout this process was that the material was not merely receiving the form—it was actively shaping it. Walnut and ash each imposed their own logic on the design, guiding certain radii, limiting extreme transitions, and even influencing the final proportions of specific elements. Rather than resisting these constraints, I began to understand them as part of the design intelligence itself.In the final result, the combination of walnut and ash does more than provide visual contrast. It creates a layered material narrative that reinforces the conceptual foundation of the Sarv Counter Chair. The warmth of walnut and the clarity of ash work together to express the dual nature of the design: rooted in cultural depth yet oriented toward movement, growth, and contemporary expression. Through this material dialogue, the chair achieves a balance between control and spontaneity, structure and flow, precision and organic life.

The idea that the Sarv Counter Chair should reveal itself gradually from different viewpoints was not a stylistic choice added at the end of the design process, but a guiding principle from the very beginning. Because the chair is inspired by the Persian cypress tree—an object in nature that is never fully comprehensible from a single angle—I approached its design as a spatial experience rather than a static silhouette. My intention was for the chair to behave more like a living presence in space, where perception shifts as the viewer moves around it.To achieve this, I worked with a principle of continuous curvature and rotational balance rather than relying on a dominant frontal elevation. Instead of designing a “primary face” of the chair, I developed a geometry that distributes visual weight evenly across multiple axes. This allowed the form to avoid a single hierarchical reading and instead encourage movement around it. Each structural element—legs, seat, and backrest—was conceived as part of a flowing system that twists, rises, and reconnects in a way that naturally generates different profiles depending on the viewer’s position.A key strategy in this process was controlling the transitions between structural components so that no junction feels abrupt or visually isolated. The intersections were carefully softened and extended, creating a sense of continuity that prevents the eye from settling too quickly on any one detail. This approach is deeply influenced by both natural observation of organic growth patterns and the logic of Persian Nastaliq calligraphy, where movement is carried through continuous modulation rather than fixed points.Proportion played a central role in ensuring that the chair remains visually coherent from all perspectives. I worked with a rhythm of expansion and compression—areas where the form subtly opens, followed by areas where it narrows or tightens—so that the silhouette never becomes static. This rhythmic modulation creates a kind of visual breathing, allowing the object to maintain tension and energy even in stillness. It also ensures that as one viewpoint resolves, another immediately emerges, sustaining visual engagement over time.Another important consideration was vertical continuity. Because the cypress tree is fundamentally defined by upward movement, I needed to ensure that this vertical logic remains legible regardless of viewing angle. To achieve this, I embedded an internal directional flow within the structure, so that even when the chair is viewed from oblique or lateral perspectives, there is always a perceptible sense of ascent. This creates coherence between the symbolic origin of the design and its spatial expression.From a spatial composition standpoint, I treated the chair as a small architectural object rather than a single sculptural mass. This meant considering negative space as actively as positive form. The voids between structural elements were carefully shaped to allow light to pass through and to create shifting shadow patterns throughout the day. These shadows become an extension of the design itself, adding another temporal dimension to how the chair is experienced.Ultimately, the Sarv Counter Chair is designed to function simultaneously as furniture and as spatial narrative. It does not aim to present a final or complete image from any one viewpoint. Instead, it invites movement, observation, and time as essential components of its experience. The principles of continuity, rhythmic proportion, and directional flow all work together to ensure that the chair remains visually alive—an object that does not simply occupy space, but actively participates in it.

Grand Interview

15 June 2026 · Seylan Sofa Set

The defining moment came when I stepped away from the sofa and observed it from a distance, no longer as a piece of furniture but as a flowing gesture suspended in space. I realized that my eyes were unconsciously following its curves in the same way they travel through a line of Persian Nastaliq calligraphy—without interruption, without a clear beginning or end. At that moment, the sofa ceased to be an object and became an experience of movement.Throughout the design process, my intention was never to literally reproduce calligraphic forms. Instead, I sought to translate the silent rhythm, fluid continuity, and graceful tension inherent in Nastaliq into a three-dimensional language. The moment I felt that the sofa could guide the viewer's gaze with the same effortless flow as a handwritten script, I knew that the essence of Seylan had been successfully embedded into its contours.For me, Seylan is not a static piece of furniture; it is a frozen movement, a sculptural expression of cultural memory and the poetic motion of Persian calligraphy transformed into a tangible form.

I envision the Seylan Sofa Set as an invitation to reconsider cultural heritage not as a source of nostalgia, but as a living and evolving design language. In an increasingly globalized design landscape, there is a risk of visual homogenization, where products from different regions begin to look and feel alike. Seylan proposes an alternative approach: that regional identity can become a catalyst for innovation rather than a limitation.By translating the fluid rhythm and expressive qualities of Persian Nastaliq calligraphy into a contemporary furniture form, Seylan demonstrates that deeply rooted cultural narratives can generate new aesthetic vocabularies that resonate beyond their place of origin. The project does not seek to replicate traditional motifs; instead, it extracts the underlying principles of movement, continuity, and poetic balance and reinterprets them through modern design and manufacturing processes.I hope Seylan contributes to a broader conversation in which designers around the world feel encouraged to engage with their own cultural heritage as a source of originality and authenticity. The future visual language of international furniture design, in my view, will be enriched by works that are locally inspired yet universally meaningful. Seylan stands as an example of how a distinctly Iranian cultural expression can speak to a global audience through form, emotion, and human experience.

The Seylan Sofa Set could not have been realized through either technology or craftsmanship alone; its identity emerged precisely from the dialogue between the two. The fluid, calligraphic geometry of the sofa required a level of precision that only CNC technology could provide. The digital process allowed us to achieve complex curves, seamless transitions, and structural consistency while preserving the integrity of the flowing form inspired by Persian Nastaliq.However, precision alone does not create emotion. The hand-carving and artisanal finishing stages were essential in transforming a technically accurate structure into a living, expressive object. Through the touch of the craftsman, subtle refinements, tactile qualities, and nuanced details were introduced, giving the piece warmth and a sense of humanity that cannot be replicated by machines.On a deeper level, this hybrid process reflects the very philosophy of Seylan itself. Persian calligraphy is both disciplined and poetic, governed by precise proportions yet animated by the hand and spirit of the calligrapher. In the same way, the Seylan Sofa Set exists at the intersection of digital accuracy and human expression. The CNC process provided the structural framework, while artisanal craftsmanship infused the piece with emotion, character, and cultural memory. Together, they allowed the sofa to transcend functionality and become a sculptural embodiment of movement, heritage, and human touch.

Receiving the Silver A' Design Award for the Seylan Sofa Set is meaningful not only as a personal achievement, but also as an opportunity to contribute to a broader recognition of contemporary Iranian design on the international stage. I believe awards of this nature have the power to open conversations that go beyond individual projects and bring attention to the rich cultural and creative potential of regions that are often underrepresented in global design narratives.Iran possesses a profound artistic heritage, shaped by centuries of architecture, calligraphy, poetry, craftsmanship, and symbolic expression. Yet, contemporary Iranian design is not merely an extension of the past; it is an active reinterpretation of these cultural foundations through modern perspectives and technologies. The recognition of Seylan demonstrates that ideas deeply rooted in local identity can resonate universally when they address shared human experiences such as movement, beauty, memory, and emotion.I hope this award encourages a greater appreciation of Iranian design as a source of innovation and originality rather than solely as a cultural reference. The success of Seylan suggests that a visual language inspired by Persian Nastaliq can communicate across geographic and cultural boundaries because it speaks through form, rhythm, and feeling. In this sense, the Silver A' Design Award amplifies an important message: authenticity and cultural specificity are not barriers to international relevance; they are often the very qualities that make design universally meaningful.

The most difficult challenge in developing the Seylan Sofa Set was preserving the illusion of a single, uninterrupted calligraphic gesture while simultaneously fulfilling the ergonomic and structural requirements of a functional seating system. The fluid lines inspired by Persian Nastaliq naturally tended toward sculptural expression, but furniture must also provide comfort, support, and stability. These two ambitions often pulled the design in opposite directions.There were moments during the development process when achieving proper seating proportions required modifying certain curves, and each adjustment risked interrupting the visual flow that defined the essence of Seylan. The challenge was not merely technical; it was conceptual. I had to ensure that every ergonomic intervention appeared as though it had emerged organically from the movement of the form itself, rather than being added as a functional compromise.The resolution came through an iterative process of refining proportions, transitions, and angles until structure, comfort, and visual rhythm became inseparable. Instead of treating ergonomics and sculpture as independent concerns, I allowed each to inform the other. The seating surfaces were subtly integrated into the continuous movement of the form, enabling the sofa to maintain its calligraphic identity while remaining fully functional and inviting.Ultimately, this challenge shaped the final piece in a fundamental way. It taught me that the most meaningful design solutions emerge when apparent contradictions are reconciled. The final form of Seylan is neither purely a sculpture nor merely a piece of furniture; it is a harmonious synthesis in which movement becomes comfort and function becomes an extension of artistic expression.

The design process of the Seylan Sofa Set differed fundamentally from conventional furniture development because I did not begin with geometric modules, predefined proportions, or a structural framework. Instead, I began with movement. The project originated from observing the flowing rhythm of Persian Nastaliq calligraphy and asking a simple question: How can the energy of a handwritten gesture become a habitable object?Rather than drawing furniture, I studied the dynamics of calligraphic motion—the acceleration and deceleration of strokes, the continuity of curves, the tension between thick and thin lines, and the way the eye travels effortlessly through a composition. My early explorations involved numerous freehand sketches and abstract studies of movement, focusing on rhythm and flow rather than function or dimensions.As the project progressed into three-dimensional development, every stage of formal refinement was evaluated against a single principle: Does this intervention preserve the sense of uninterrupted motion? Whenever a structural or ergonomic adjustment disrupted the visual continuity of the form, it was reconsidered and refined. This process required repeated iterations, moving back and forth between sketches, digital modeling, and physical prototypes until the form retained the spontaneity and poetic quality of a calligraphic gesture while fulfilling the requirements of furniture design.Remaining faithful to the principle of Seylan meant treating movement as the primary generator of form rather than a decorative reference. The sofa was conceived as a frozen trace of writing—a moment of motion captured in space. In this sense, the design process was closer to choreography or calligraphy than to conventional furniture engineering, because every curve and transition emerged from the logic of movement itself.

I see the Seylan Sofa Set not as a singular project, but as the beginning of an ongoing exploration into how Persian visual heritage can inform contemporary design in meaningful and innovative ways. The principles established in Seylan—fluidity, continuity, rhythm, and the transformation of cultural narratives into spatial experiences—have become a foundation for my future practice.Looking ahead, I intend to continue investigating the abstract qualities embedded within Persian artistic traditions, particularly calligraphy, architecture, and ornamental geometry, not by replicating historical motifs but by translating their underlying philosophies into contemporary forms and experiences. I believe that cultural heritage becomes most powerful when it serves as a source of creative principles rather than a repository of decorative elements.The future direction of my work lies in developing a design language where objects carry cultural memory while remaining relevant to modern life. I am interested in creating furniture and spatial experiences that embody movement, poetry, and emotional resonance, allowing users to engage with cultural narratives in subtle and contemporary ways.I believe the fusion of Persian visual heritage and modern furniture design has immense untapped potential. Persian art possesses a remarkable sense of rhythm, proportion, symbolism, and spatial imagination that can inspire entirely new forms of contemporary expression. My aspiration is to contribute to a global design discourse in which local cultural identities are not seen as constraints, but as sources of originality and universal relevance. In this journey, Seylan is the first chapter of a broader design language that seeks to transform the essence of Persian culture into timeless and internationally meaningful forms.

I hope the lasting contribution of the Seylan Sofa Set will be its ability to remind people that objects can carry meaning beyond their function. For those who live alongside it, I would like Seylan to be more than a place to sit. I hope it becomes a presence within a space—an object that invites contemplation, movement, and emotional connection. Its flowing contours encourage people to engage with it from different perspectives, revealing that furniture can also be experienced as a form of spatial storytelling and sculptural expression.On a personal level, Seylan represents an attempt to transform an intangible cultural experience into a tangible object. The silent rhythm of Persian Nastaliq, which traditionally exists in the realm of writing and visual art, has been translated into a form that people can inhabit and physically interact with. I hope this transformation allows users to experience a sense of poetry, continuity, and calm in their everyday environments.For the wider global design community, I hope Seylan contributes to a broader understanding that cultural heritage is not a static archive of historical references but a dynamic source of contemporary innovation. I would like this project to encourage designers to look inward, to rediscover the principles, emotions, and narratives embedded within their own cultural traditions and reinterpret them through modern forms and technologies.Ultimately, if Seylan leaves a lasting legacy, I hope it will be this: that design has the power to translate memory into form, movement into space, and cultural identity into a universal language of human experience. If even a small part of the global design community begins to see local heritage not as a boundary but as a source of new possibilities, then the journey of Seylan will have achieved its most meaningful purpose.

My understanding of Persian Nastaliq calligraphy extends far beyond its visual beauty. I see Nastaliq as a cultural system that embodies continuity, balance, grace, and a particular way of perceiving relationships between movement, space, and human expression. In Nastaliq, there is rarely an abrupt interruption or a rigid assertion of form. Every stroke emerges from the previous one and gently leads to the next, creating a sense of flow and interconnectedness. This principle profoundly influenced the development of the Seylan Sofa Set.The absence of sharp angles and rigid geometries in Seylan was therefore not simply an aesthetic decision. It was a deliberate attempt to translate the philosophical qualities embedded within Nastaliq into a spatial and functional object. I wanted the transitions between elements to feel natural and inevitable, as though each curve had grown organically from the movement preceding it. The structural decisions, the continuity of the contours, and the seamless integration of seating surfaces were all guided by this idea of uninterrupted relational flow.On a deeper level, I believe this approach reflects a broader cultural sensibility present in Persian art and thought, where harmony is often achieved through fluidity rather than confrontation, and complexity emerges through subtle transitions rather than sharp distinctions. In Seylan, the rejection of rigid angularity became a way of expressing this worldview materially. The sofa was conceived as a continuous gesture, inviting users to experience softness, movement, and spatial coherence not only visually but also physically and emotionally.Ultimately, I did not seek to reproduce the appearance of Nastaliq; I sought to embody its philosophy. The resulting form is an attempt to transform a cultural understanding of continuity and poetic movement into a contemporary object that people can inhabit and experience in everyday life.

In the Seylan Sofa Set, materials were never considered as independent components; they were treated as participants in a single spatial and emotional narrative. From the beginning, I wanted the tactile experience of the piece to express the same qualities found in Persian Nastaliq calligraphy—fluidity, softness, continuity, and graceful transitions.The hand-carved solid wood structure represents the permanence and discipline inherent in calligraphy. Like the controlled movement of the calligrapher's hand, it provides rhythm, direction, and structural integrity. However, the wood was intentionally sculpted with flowing contours and seamless transitions so that it would never appear rigid or imposing. Instead, it acts as a continuous gesture that guides the eye and the body through the composition.The layered high-density foam and fabric upholstery introduce another essential dimension: softness and human comfort. I wanted the seating surfaces to feel as though they had naturally emerged from the wooden form, rather than being inserted into it as separate functional elements. Their rounded profiles, gentle volumes, and yielding tactile qualities were carefully developed to create an experience of visual and physical continuity.To me, the relationship between these materials mirrors the essence of Nastaliq itself. Persian calligraphy possesses both discipline and tenderness, structure and poetry, precision and emotion. In Seylan, the carved wood and the upholstered surfaces engage in a similar dialogue. The wood provides a sense of permanence and sculptural identity, while the foam and fabric introduce warmth, softness, and intimacy. Together, they create a tactile experience in which the user does not merely observe the calligraphic language of the piece but physically inhabits it.Ultimately, my intention was to ensure that every material, every surface, and every point of contact reinforced the same idea: that movement can feel soft, structure can be graceful, and a cultural narrative can be experienced not only visually but also through touch and bodily interaction.
Email this page

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate