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Interviews with Wang Zhiqi

Designer profile

Design Interview

2 May 2020 · C'YiShu Corporate Identity

Dominated by architectural interior design, C'YISHU

combines piano education with the concepts of Ruler

and Sense of Space, aiming to build itself into

a studio of diverse spaces for design, piano, coffee, and furniture.

We have finished the customization

of the unique symbol for C'YISHU,

and by filling in the auxiliary graphics

representing multiple business forms,

the logo is an overall and systematic visual symbol

instead of a simple logo.

A variety of graphics accomplish

the production of a rich,complete and

unique brand system, easy to

remember and spread.

We have been weighing the use of

different graphicsto represent

corresponding business forms,

making repeated trials on the use of

stripes of various thickness and gradient,

and trying to obtain the effect of

detail control as desired.
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