Interviews with Elia Pittavino

My main focus was to concept & design a bottle with a shape that could speak also to the fashion and luxury audience.

My future plans for my arcAdia concept bottle are to spread up the project in order to get the concept known and find possible business & production opportunities.

The idea came up in the last months of 2014 and after that initial period I've kept in my mind the concept collecting inspirations & thoughts.

My design started with an idea that I've decided to pursuit & develop on my own in order to get it real.

My Idea is to produce my concept leasing the production rights.

I've started designing this project with the luxury world and designs in my mind as I've always been fascinated by the effectiveness of the clean & sophisticated products.

As I've mentioned before my inspiration came up mosty from the luxury world & designs.

My target customer is mainly the fashionista & in in general the luxury goods buyer.

arcAdia is an Italian Vodka, recognizable worldwide as an excellence synonym. The concept speaks up with a an evocative & the design that carry itself a functional shape, easy to handle shape and be served up.

The name of this design came as a spakle after several time of research in the alcoholic beverages world & design in general. The name links up with the ancient world of the poetic academy & movement "Arcadia" that was estabilisherd in Italy to promote the elegance & simplicity of the classic poetry in contrast with the baroque one.

To work on this project I've used Adobe Illustrator for the logo design, MAXON CINEMA 4D for the 3d bottle model & renderings, Adobe Photoshop fot the post production & editing.

The most unique aspect of my design is in my opinion the shape of the bottle made by a polygonal base & flat slightly rotated faces.

As Elia Pittavino I'm the only ideator of this project.

The technology in an artificial meaning takes no part in my project & concept at this stage. However the technology from a Packging design point of view takes part in the gift packaging that is studied to be opened by twisting the main part and holding up the base, when normally grabbed & carried out for transportation the package remains closed.

When I've started designing my project my main inspiration came up by the luxury world & imagery & this purpose led my main searches.

During the design process one of the challenges were for me facing the 3d model sturctural part with its functional shape.

I've decided to submit my design to the A' Design Award & Competition after I've continued working and believing on my Concept & Project. I've also partecipated as I already knew the competition, which I've partecipated the last year submitting my "Twoforone Productions Corporate Identity" project in the A' Graphics and Visual Communication Design Award 2013 - 2014 Period, that won an Iron Award.

The arcAdia bottle project was firstable a challenge for me in oder to improve myself with stronger conceptualization, 3d design & modelling skills.