Interviews with Jone Aleksiunaite

I was interested in finding a way of using consumer as a source for constantly changing dynamics of comapny's visual identity. I was looking for a strategy that would allow both sides to get its benefits. Company gives technology in a strategy of experience and gets unique identity. Consumer gives his data and gets unique individual souvenirs.

Definately I want to find a company that would be interested in owning and producing this identity system. Now, Modern Art Museum is chosen only as an equivalent of a company to share the essential idea. With few adjustments this strategy can fit to wide range of companies. However, behind this project there is a theoretical work that is a key source for the idea of designing constantly changing dynamic identities, so I am also looking forward for producing more this kind of identities.

It took approximately four months. Well, maybe five months, including everything from a very start of finding and reading Martin Lindstrom book and then presenting my work to the audience.

I had to pick a theme for my final work of a bachelor degree. In the start of last semester I already knew that I want to write thesis about corporate identity and everything that comes with it, so I was studying required field, reading lots of books, doing researches, analysing, brainstorming, learning technologies, planning strategies. For four months I was no-lifer because I was obsessed with the idea of making identity that would be constantly changing and influenced by people. The only problem was to find technology and think of identity system, structure and strategy that would allow to get visually solid result.

It is not being produced or used by any company yet. This is a thing that I expect to achieve by participating in contests and sharing the idea in public. I would like to experience this system as a consumer, so I am interested in selling or leasing the production rights.

My curiosity in identity field and seek for innovation. Inspiration gained while reading Martin Lindstrom "Brand Sense" and a bachelor degree circumstances in Vilnius Academy of Arts. Love.

Yes, a bachelor degree advisor lect. Marius Bartkus.

Constant visual change made by consumers. System and structure of dynamic identity that allows consumer to influence the identity. The endless number of visual results.

It was pretty easy to decide the name - it clearly describes the essence of the project. ICC is the short name for the "Identity Created by Consumer".

Adobe After Effects, Photoshop and Illustrator.

Constant consumer influence for the visual identity of a company. The endless number of visual possibilities. Ability to have unique individual identity in company's identity structure.

I collaborated with lect. Marius Bartkus for getting advices and critics toward concept and design. Also with friends, when I had to shoot people movement in order to get appropriate image. Everything else I made on my own, because I like to experience the process of creation myself, even the areas that are completely new for me. Non-commercial projects are the best opportunity to get such experience, because you can risk the time and quality.

Technologies plays a very important role in "ICC". It is a key-point that allows to collect, process and use the creative consumer data in order to get the changing dynamics of company's visual identity.

Yes, the concept of the project is based on analytical researches in theory of identity as a philosophy and psichology, corporate identity, dynamic corporate identity, branding, company's strategies, consumer behavior, innovative technologies, ways of collecting processing and using the visual data.

There were lots of challenges during all the process of this project. From managing lots of new different information while brainstorming the concept, to technical challenges: working with a green-screen, shooting and processing a video, effecting and getting the right images.

I was looking for a way to make "ICC" seen public. Then remembered that a well-known lithuanian designer Edvardas Kavarskas won a gold award in "A Design Award 2012" for designing Lithuanian Vodka package. I decided to apply there too, because it seemed to be a perfect opportunity to share the idea with a broad audience.

Well, after all researches, analyses and brainstorming processes, I feel like I became a queen of identity. I got a strong basic understanding of how corporate identity works, so now I know how it can be improved and innovated, what must be done in order to get a unique corporate identity that sets a strong friendship between company and consumer. "ICC" gave me lots of good new experience in both, theoretical and technical areas.

Design is a tool to make world a better place to live in.

I like making innovative structural projects, that requires interdisciplinary connections. It is area where I can dream of impossible things and make them become possible. In general I love doing projects from the start to the end. so I can think of philosophy behind the project, set the concept and then experiment with visuals.

I avoid picking favourite design because I believe that when you have your favourites, there comes a possibility of becoming similar to the favourite. I rather do daily research of present designs and stalk for quality, innovation and inspiration. It allows to understand design trends and see where it goes, so then I am able to produce original design.

It also works as inspiration for making projects that would become someone else's favourite.

If a rock band can be called a company, then my first design was a logotype for lithuanian rock band called "My Favourite Gun".

I like making any kind of art in reality and then transfering it to digital processing. The form of art I choose depending on the concept of the project. I like to experiment with various materials and ways of making visuals. For transfering I like to use photography. Programmes work as a finishing tool.

When I am free to do anything I want to do. Or when I create something out of nothing, when I make things possible where on the first sight they seem to be impossible. The latter case is rather a proof of creativity.

The concept and visual esthetics.

Complete enthusiasm! Every new design project is an opportunity to produce something that was never seen before. This thought makes me feel excited!

Rainbows and sunshines all over my body. Complete happiness.

Concept, innovation, esthetics, function and philosophy that comes with the design.

Depends on the area of design. Usually I judge concept and function first. Next comes innovation, esthetics and philosophy behind the design.

Huge responsibilities! First of all design must give you hidden value - message or function - only then there comes a visual perfection for selling that value in a shape of a well designed product. I see design as a tool for high quality ideas to bring to life.

Design is getting interdisciplinary, merging distances between different various areas. Visually it is getting cleaner, more and more details are refused or simplified in order to tranfer the information as quick as possible. I hope in future design will absolutely work for function, so esthetics will be only a clever way of presenting the function.

Design inspiration comes from everywhere. My lifestyle is a food for creativity. Source of inspiration can be anything. More important is to clearly understand the task and to know, what you want to achieve. In general the attitude is the key of creativity - with great attitude inspiration sources vary and you get abillity to take all the best you need.

Artistic and experimental. I always want to give additional value for design. To solve the problem and then give individual touch to tell that it was made by me, not anyone else. There are lots of designers who seem to have the same visual esthetics. Sometimes you can take designs of ten different people and they all seem to be done by one person. Of course it is not easy to show your individuality if you use someone else's typeface pictures or graphics... Even though it is possible, if you know who you are, what you like and you are able to stay that way in every given task. Or it is absolutely possible if you do everything yourself, the only disadvantage that it steals time and requires lots of knowledge and effort to get required quality.

Well, I think I work according to stereotype of design process. Understanding the task, finding goals, deciding the strategy for achieving goals, analysing the situation, searching for idea and concept, making visual research, designing visual part and then producing the result. I enjoy every step of design process, even though thinking of the concept and having the result done I enjoy most, because they bring huge excitement and curiosity. Everything else is steps of various researches and attentive work in order to reach required goal.

Oh, I am very young myself! Even though my main advice would be to always have your own opinion. Hear everything what people say, consider it and think twice if any opinion must be a reason for changes of your decision. Still mind opinions of professionals and be brave enough to take a risk and do the way you think would be the best way to do. Learn the rules - you will be able to break them and bring innovative results. Don't think different. Think yourself.

Positive thing is that you can colour the world with creative ideas. Bring your inner universe to reality and make people happy, ease and relieve their routine. Negatives... it is quite individual thing. Since every negative is a great opportunity for making positive, I like concentrating on positives more. Negative is a mistake. Once you learn a lesson, positive comes out.

Conceptual thinking, understanding of function and esthetics, ability to produce the highest quality result as fast as possible. With minimum effort get maximum result.

Talking about project itself, I tend to give more time of finding goals of the task, setting the concept and visual esthetics. When you know exactly what must be done all you have to do is to bring it to life. Talking about managing few projects at the same time... I remember deadlines and I do my best to fit it. If I see that there is no chance to fit the deadline, then I simplify my idea, work process or I just simply shorten my sleeping hours. Depends on the project and the deadline.

Setting concepts and designing visual identities or any elements of it. I like to analyse, describe, identify and search for a best representative outcome or new angles to see same things differently. Designing identity is also opportunity to get to the very essential information of the identificational object, understanding why and how it is different from everything else. I like it a lot.

I need to collect more experience in design field. How I will do that? The future will show.

I like developing designs myself. I like to bring the idea exactly the way I see it. It is a way of streaming my worldview directly to the audience. I also enjoy working in a team - it is always a great opportunity to learn new things, understand different attitudes and have more opinions.

E-mail me: j.aleksiunaite@gmail.com