Press Release
Garden Essential Oil Packaging by RRD Lab 2064 Wins the A' Design Award in Packaging Design
RRD Lab 2064 acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Garden Essential Oil Packaging by RRD Lab 2064 has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Garden Essential Oil Packaging
Garden is a packaging design for plant essential oils. The structure combines a box with a pop-up mechanism, a technique usually found in interactive books. When the packaging is opened, chairs rise and a garden stage background unfolds, together with a swinging ballerina figure. The scene turns the act of opening into a short performance rather than a simple task. The packaging is made of degradable plant fiber paper. The pop-up structure enriches the interior space and supports the garden theme of the product. The overall size is 290 by 150 by 86 millimeters.
About RRD Lab 2064
Ethan is an experienced designer with rich experience and achievements in the field of electronic products such as mobile phones. Now as a design manager of RRD Lab2064, he hopes to combine his own idea in product design with packaging design to provide customers with diverse packaging solutions. Ethan insists on creating packaging solutions based on product thinking, packaging is not only to provide protection for products and to facilitate transportation, but also the first step of user experience. It is related to the branding, materials, colors and graphics of products, which will affect the sales of products.
Award Record
With this recognition, RRD Lab 2064 is a winner of 2 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/99532
- A' Design Award Page: https://competition.adesignaward.com/99532
- Media Showcase: https://www.designnewsroom.com/!99532
- Laureate Profile: https://dezigners.org/d/265524
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Garden Essential Oil Packaging
- Function
- Essential Oil Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Sky Blue, Dark Cyan, Medium Turquoise, Sky Blue and Sea Green
- Images
- 5
The Recognition
- Laureate
- RRD Lab 2064
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99532
Credits
- Team
- Chen Yueying, Zhan Zhupeng, Chen Huifeng, Tang Wenjin and Hu Zhangxian
- Image Credits
- RRD Lab 2064
Design Details
- Unique Properties
- “Garden” include two identity, “pop-up” and “packaging”, “pop-up” is a kind of interaction book, when this concept be used in packaging, chairs will stand up during the opening, and with stage background, that makes the packaging more than a box
- Inspiration
- As a packaging of plant essential oils, garden style is one of the best setting for it, and an interactive design such as a ballet stage will give customers a better user experience
- Realization and Technology
- Packaging uses degradable plant fiber paper, enrich interior space with pop-up structure and create a more story-like feeling base on product positioning
- Operation and Interaction
- Combined with a swinging ballerina, garden stage, chairs erected during the opening process, open the packaging will be an interesting experience.
- Project Duration and Location
- The project started in July 2019 in China and finished in December 2019
- Keywords
- Essential oil, Degradable, Pop-up