Press Release
Jaehun Kim Is Honored with the Silver A' Design Award for HanKkeut Brand Identity in Graphics, Illustration and Visual Communication Design
Jaehun Kim of Visang honored for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that HanKkeut Brand Identity by Jaehun Kim of Visang has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About HanKkeut Brand Identity
HanKkeut is a brand identity for a series of grade school textbooks developed through collaboration between students and teachers. The brand objective is an all-in-one connection in learning. The cover graphic uses a connected stroke that emanates from the brand identity image to express a sense of ascension. The same stroke is applied to all HanKkeut books to create a consistent visual feature. Vivid colors, embossed textures and holographic stickers are used on the covers. Different age levels are distinguished by different cover colors.
About Jaehun Kim
In order to enable the children to lead diverse learning activities by themselves, VISANG has been endeavoring to make the perfect study materials. As a result, VISANG workbooks recorded the sales of over 100 million copies until now. By doing so, VISANG workbooks have become located as a perfect partner ideal for self-learning. In order to enable everyone who desires to learn without settling for textbooks, VISANG offer equal opportunity for our education without any conditions. It's fame continued by introducing the masterpiece textbooks, which contain the Ministry of Education's vision and the values of VISANG based on the know-how of VISANG only.
About Visang
With the independent spirit of seeing the ordinary in different perspective, VISANG creates the new global educational culture.
Award Record
This recognition makes Jaehun Kim of Visang a winner of 10 A' Design Awards. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/99386
- A' Design Award Page: https://competition.adesignaward.com/99386
- Media Showcase: https://www.designnewsroom.com/!99386
- Laureate Profile: https://dezigners.org/d/228780
- Further Information from the Laureate: http://book.visang.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- HanKkeut Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Orange Red, Light Blue, Ghost White, Dark Cyan and Sky Blue
- Images
- 5
The Recognition
- Laureate
- Jaehun Kim
- Country
- Republic of Korea
- Brand
- Visang
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99386
Credits
- Team
- Hanna Park, Yunhee Lee, Kwangsoo Park, Soojin Myung, Sehee Lim and Hyojoo Park
- Image Credits
- Visang Creative Design Lab, 2019
Design Details
- Unique Properties
- Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers. Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers. Providing the best form of learning, the textbooks enable communication between teachers and students.
- Inspiration
- The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature. The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan. The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
- Research
- Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
- Challenge
- In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
- Realization and Technology
- The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
- Operation and Interaction
- HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
- Project Duration and Location
- HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
- Specifications
- The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink. Different age levels have different cover design colors of distinguishing.
- Keywords
- Learning Method, Brand Identity, all in one, connect, ascension
