Press Release
Rong Chen and Artgital Is Honored with the Bronze A' Design Award for Five Senses Feast Events Space Design in Event and Happening Design
Rong Chen and Artgital acknowledged for event and happening design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Five Senses Feast Events Space Design by Rong Chen and Artgital, designed for Asia Design Interior Renovation Co.ltd, has been granted the Bronze A' Design Award in the Event and Happening Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Five Senses Feast Events Space Design
Five Senses Feast is an event space design created for a whisky tasting festival in Taipei, Taiwan. The design presents five main interactive installations and a tasting bar. A transparent touch screen and a three-liter bottle visualize the brewing process. An audio spotlight and a large touch-screen panel guide visitors through visual and acoustic content. Real silk, combined with sound effects, simulates the swirling of whisky. An interactive lighting show uses whisky bottles to recall maturation in sherry casks. The aim is an active and immersive tasting journey.
Award Record
Rong Chen and Artgital is a winner of 1 A' Design Award, including this recognition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://dezigners.org/design-category/event
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/99371
- A' Design Award Page: https://competition.adesignaward.com/99371
- Media Showcase: https://www.designnewsroom.com/!99371
- Laureate Profile: https://dezigners.org/d/271356
- Further Information from the Laureate: https://www.youtube.com/watch?v=pEmk8WOCobk
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Five Senses Feast Events Space Design
- Function
- Events Space Design
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Dark Olive Green, Saddle Brown, Sienna and Dim Gray
- Images
- 5
- Client
- Asia Design Interior Renovation Co.ltd
The Recognition
- Laureate
- Rong Chen and Artgital
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99371
Credits
- Team
- Rong Chen and Artgital Interactive Solutions
- Image Credits
- IP, Glenmorangie Video, Artgital Interactive Solutioins Photo, Wei-Zhi Hong
Design Details
- Unique Properties
- To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
- Inspiration
- Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
- Research
- New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
- Challenge
- The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
- Operation and Interaction
- By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered.
- Keywords
- Even Space Design, Glenmorangie WhiskyFest,
