Press Release
Salvita Bingelyte Receives the Silver A' Design Award for Holiday Gift Set Packaging in Packaging Design
Salvita Bingelyte recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Holiday Gift Set Packaging by Salvita Bingelyte, designed for Salvita Design, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Holiday Gift Set Packaging
Holiday Gift Set is a packaging design for a collection of consumable holiday gifts. The set contains an 80 g chocolate bar, a 40 g herbal tea package, a 200 g jar of natural honey and a 140 g cinnamon scented candle. The illustrations are inspired by Zemyna, the Lithuanian earth goddess, shown here as a modern figure wearing sneakers and headphones. The long white hair of the goddess recalls snow and familiar festive images. A muted natural colour palette reflects the ingredients. Offset, flexography and digital printing are used.
About Salvita Bingelyte
Salvita believes that mutual trust is key to successful client relationships. She dedicates herself to every project equally, no matter the size and scope and encourages her clients to think outside the box. By doing so, clients understand the strength of her commitment while realizing their own potential as an active contributor. She cares about every aspect of the process, from initial concept and design to marketplace performance and feedback. As her studio continues to grow internationally, she remains focused on visual content that is simple but innovative with a long lasting value for clients.
Award Record
Salvita Bingelyte is a winner of 5 A' Design Awards, including this recognition. The awards span the editions from 2017 - 2018 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/99230
- A' Design Award Page: https://competition.adesignaward.com/99230
- Media Showcase: https://www.designnewsroom.com/!99230
- Laureate Profile: https://dezigners.org/d/222402
- Further Information from the Laureate: https://www.salvita.lt
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Holiday Gift Set Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Sienna, Black, Dark Slate Gray, Saddle Brown and Dim Gray
- Images
- 5
- Client
- Salvita Design
The Recognition
- Laureate
- Salvita Bingelyte
- Country
- Lithuania
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99230
Credits
- Image Credits
- Salvita Bingelyte (Product stylist) Jurgita Kunigiskyte (Photographer) Erin Hope Stevens (Copywriter)
Design Details
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Realization and Technology
- Offset, flexography and digital printing.
- Operation and Interaction
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Project Duration and Location
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Specifications
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Keywords
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
