Press Release
Limonio Dining Chair by Justin Wheatcroft Wins the Silver A' Design Award in Furniture Design
Justin Wheatcroft of Square Roots acknowledged for furniture design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Furniture Design category for Limonio Dining Chair by Justin Wheatcroft of Square Roots. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Limonio Dining Chair
Limonio is a dining chair made for interiors with different design styles. The chair has clean lines and a simplified biomorphic backrest that contrasts with thin tapered legs, creating an asymmetrical balance. The exposed frame is kept minimal and is completed with brass details. The bent plywood backrest and the seat are joined by solid wood trapezoids pegged with brass. High density foam and the tapered stance give the chair a light appearance. Production combines industrial methods with craft work.
About Justin Wheatcroft
As the co-founder (with Edward Stoddart) of Square Roots, I have been lucky enough to lead and collaborate with many talented and dedicated individuals. We have brought a large number of original designs to the marketplace. These products have enjoyed distribution in every continent. Moreover, these products have not followed or aped market trends. We have always strived to impart our own spirit into our work and marry artisanal processes with both traditional and modern materials.
About Square Roots
We are designers and makers of indoor furniture. We are a private company run by the two original founders - Justin Wheatcroft and Edward Stoddart. The International Furniture Fair Singapore has been our main launch platform which has allowed us to deve
Award Record
With this recognition, Justin Wheatcroft of Square Roots is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/98884
- A' Design Award Page: https://competition.adesignaward.com/98884
- Media Showcase: https://www.designnewsroom.com/!98884
- Laureate Profile: https://dezigners.org/d/269992
- Further Information from the Laureate: http://www.sqroots.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Limonio Dining Chair
- Function
- Dining Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Dim Gray, Dark Slate Gray, Black, Gray and Slate Gray
- Images
- 5
The Recognition
- Laureate
- Justin Wheatcroft
- Country
- Viet Nam
- Brand
- Square Roots
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #98884
Credits
- Team
- Jose Ballesteros, Edward Stoddart and Mauro Zamaro
Design Details
- Unique Properties
- Its clean lines, the contrast between a fine simplified biomorphic shaped back and the thin yet strong legs creates an elegant asymmetrical balance. Its lightweight appearance, the exposed minimal frame enhanced with brass detail, ensure its function as a dining chair and as a modern and sophisticated design piece.
- Inspiration
- Inspired by the great designs and shapes from last century, exploring new minimal frames in which distinctives details can be integrated without being strident. Using know how and craft-oriented makers, from a postindustrial approach, the piece is unique. I call it Limonio as it is fresh and soft, but still has character (acid) like the drink.
- Research
- We were trying to design a chair that could happily sit in surroundings of different design language. The chair should be light in weight and appearance to juxtapose with our dominantly weighty tables. It should convey the personality and humor of our brand and play to our mixed production practices of technology and craftsmanship.
- Challenge
- In the dozen years that we have been collaborating with designers and and designing our own chairs, we are constantly reacting to the thoughts and comments of our commercial parters, be they retail sellers, hotel specifiers, interior designers or architects. Our goal is always to create something that is unique, that can inhabit its own design space and introduce some new ideas. For the Limonio, we concentrated upon the detail. The brass pinned trapezoid connectors and the mask like shape of the backrest define this piece.
- Realization and Technology
- The chair gains it lightness through a strong tapered stance and high density foam. Connections between the bent plywood backrest and seat are via solid wood trapezoids pegged with brass.
- Operation and Interaction
- This chair has character, confidence and humor, however it is not boorish and self centered. It happily sits alongside pieces of different style and personality. Whilst it gathers attention and admirers, it does not scream look at me.
- Project Duration and Location
- Ten months. March 2019 - Jan 2020.Developed between Barcelona and Ho Chi Minh City. It will be exhibited at VIFA (Vietnam) March 2020.
- Specifications
- w480 / d530 / h760 0.17cbm / pce Packed two in a box.
- Keywords
- Minimal, postindustrial, craft, masquerade, comfort, lightness, elegance
