Press Release
Lacquer Phone Case by La Sonmai Wins the A' Design Award in Fashion, Apparel and Garment Design
La Sonmai honored for fashion, apparel and garment design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, May 7, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Lacquer Phone Case by La Sonmai has been granted the A' Design Award in the Fashion, Apparel and Garment Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Lacquer Phone Case
Lacquer is a handcrafted phone case made with the traditional lacquer art of Vietnam. The decorated surface is built on a metal base and covered with many layers of resin. Natural materials such as eggshells, minerals, gold and silver are placed between the layers. The work is done by hand over fourteen days in a moisture controlled environment. Artisans then grind and polish the surface until the hidden drawings and colors appear. A protective coating shields the lacquer from sunlight and water. Each case is sized to fit a specific phone model.
About La Sonmai
Being the first enterprise pioneering in studying and developing traditional lacquer art on phone case, There are millions things where lacquer art could be displayed on but La Sonmai chooses phone case – a daily item but indispensable and wonderfully connect culture to society, art to life and people to people. As La Sonmai first and utmost mission is to reserve and develop traditional lacquer art from losing its value and existence. Our phone cases are not only a protection for your phone but also an exquisite accessories for your style.
Award Record
La Sonmai is a winner of 1 A' Design Award, including this recognition.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Typical entries include runway collections, dresses, suits, skirts, outerwear and jackets. The awarded fashion designs are published at https://dezigners.org/design-category/fashion
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/98762
- A' Design Award Page: https://competition.adesignaward.com/98762
- Media Showcase: https://www.designnewsroom.com/!98762
- Laureate Profile: https://dezigners.org/d/270223
- Further Information from the Laureate: http://lasonmai.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lacquer Phone Case
- Function
- Phone Case
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Maroon, Black, Red, Dark Red and Dim Gray
- Images
- 5
The Recognition
- Laureate
- La Sonmai
- Country
- Viet Nam
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #98762
Credits
- Team
- Duc Anh Vu, Truong Xuan Le, Thu Ha Vu, Quynh Anh Le, Trang Nguyen, Lam Nguyen, Minh Le and Na Thai
- Image Credits
- Photographer,Anh Duc Vu, The Spring Lady, 2018; Photographer,Anh Duc Vu, Precious Peony, 2019; Photographer, Anh Duc Vu, Golden Dharma Chakra, 2019; Photographer, Anh Duc Vu, Peacock Goddess, 2018; Photographer, Anh Duc Vu, Amitabha Buddha Statue, 2018
Design Details
- Unique Properties
- Lacquer surface is handcrafted and multilayered art on metal surface. Natural materials including resin, minerals, gold and silver. The product is a graceful demonstration of the traditional technique that requires manual work completely, lasting for fourteen days in an extreme moisture controlled environment with grinding to reflect the hidden drawings under layers of resin. The paintings convey the diversity in cultures and life creatures, delivering human belief of beauty and desire.
- Inspiration
- Lacquer is most impressive art form of Vietnam as it conveys the Vietnamese culture as well as characteristics of the people. However there are not many artists continuing working on traditional lacquer art. This leads to the fading of the art among artisans and public. La Sonmai is founded to learn, develop lacquer ware, and bring this hidden gem closer to public and to maintain traditional technique to keep the original beauty but shorten the time to manufacture.
- Research
- The work involves qualitative research conducting with numbers of artisans and designers to improvise experiments on materials and manufacturing lasted for one year before the product official launched. The objective is to invent a product that conveys the beauty of lacquer and closely connecting to society. Phone case is unusal lacquer ware but easy to emerge and attract attention. Generally, customers are excited to perceive the hardwork of lacquer as a valuable art through familiar design.
- Challenge
- La Sonmai has been working with our hearts to bring the finest art . The hardest part is to make a smooth and polish surface without losing the colors and the texture of materials. After serveral times tested, a polish substance was found to apply on the final surface to protect the lacquer from damage factors like sunlight, water. The creativity lies in the form of item, owners can actually use and carry the case to any places as a silent language to connect with like-minded people.
- Realization and Technology
- For each product, artisans would select suitable materials and layers. The base layer before applying materials like eggshells, colors, gold and silver is covered in resin multiple times to create different layers of paint. After applying and then drying process, the surface is smoothen by the stones. The most important of the process takes place after the final layer has been applied. The artist will rub and polish different parts of the painting until he obtains the preferred colors of the painting. Since different colors are located in different layers, rubbing must be done carefully.
- Operation and Interaction
- The product is designed not only to function like a regular phone case but also work as a jewelry for owners. It can be used daily with simple operation. It is sophisticated symbol for the characteristic and style of the owner, as well as presenting his desire and faith.
- Project Duration and Location
- La Sonmai was founded in May 2018 and based in Hanoi Vietnam.
- Specifications
- Each case has different size to fit with specific phones. Types of available phonecases: iPhone X, XS, XS Max, iPhone 11, iPhone 11 Pro Max. Samsung Note 9, Galaxy S10. Package: rectangle dark blue box with logo printed outsides. Insides we have a soft velvet cardboard frame to hold tight the phonecase avoiding crashing and falling out of position during transportation. Width: 10.5cm Length: 19.5cm
- Keywords
- lacquer art, lacquer phone case, traditional art, customized phonecase, golden phone case
