Press Release
Percept Design Receives the Golden A' Design Award for Huahao Group Jinyu Sales Center in Interior Space and Exhibition Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Percept Design of Percept Design(Perceptron Design Group) for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Huahao Group Jinyu Sales Center by Percept Design of Percept Design(Perceptron Design Group) has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Huahao Group Jinyu Sales Center
Huahao Group Jinyu is a sales center located in Changsha, China, covering about 1218 square meters. The interior combines straight lines and curves, and mixes rectangular and cylindrical forms. Black, white and red are the main colors, and red elements accentuate the depth of the space. Metal lines add a sense of restraint, and a winding stair with a geometric form leads to the second floor. Environment-friendly art paints are used to lower the consumption of natural resources. The entrance follows the pattern of an art gallery and holds a sculpture inspired by books.
About Percept Design
Life inspire design, PERCEPT SPACE is established due to its outstanding and innovation. We work together with one heart to provide our customers professional and systematical service such as complete set of space planning scheme, instruction of construction, soft decoration ornament design etc.
About Percept Design(Perceptron Design Group)
We focus on our practice and the research of high end projects in the real estate industry, e.g. hotels, offices, sales offices, sample apartments, standard apartments, etc. We can offer professional and unique services in the planning stage, in construct
Award Record
This recognition makes Percept Design of Percept Design(Perceptron Design Group) a winner of 14 A' Design Awards. The awards span the editions from 2014 - 2015 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/98732
- A' Design Award Page: https://competition.adesignaward.com/98732
- Media Showcase: https://www.designnewsroom.com/!98732
- Laureate Profile: https://dezigners.org/d/148157
- Further Information from the Laureate: http://www.psid.cn
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Huahao Group Jinyu Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Dark Gray, Light Gray, Gray and Gainsboro
- Images
- 5
The Recognition
- Laureate
- Percept Design
- Country
- China
- Brand
- Percept Design(Perceptron Design Group)
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #98732
Credits
- Team
- Mr HuGuiHua
- Image Credits
- #2#3#4#5 Photographer PERCEPTRON
Design Details
- Unique Properties
- City•Life•Art, a mild beauty in simplification. The sharp lines and curves contribute to the freedom and inclusiveness of the space while the mix-up of rectangle and column blends the masculinity and femininity. The elaborate materials, along with the harmonious mixture of cold and warm tones, are all integrated into lines and shapes. The entrance of the venue is featured with the pattern of an art gallery with a diminished commercial atmosphere, to deliver mildness in elegance and simplification in delicacy.
- Inspiration
- The beauty of architecture represents the beauty of space. Just like the beauty of the human body, no muscle doesn’t have its own purpose, no thread is superfluous and every detail fits in with human thought and human life.
- Research
- Perpetual black, white and red matching and well-designed space creation will make every inch of the building's skin bloom with the beauty in memory.
- Challenge
- The decorative materials are partially abandoned in the design to leave room for conversations between space and visitors. The environment-friendly art paints are massively used for a purified space sense and a lowered consumption of natural resources. The winding stair, as the pivot to the second-floor space, is constructed in geometry to create a sense of surrealism.
- Realization and Technology
- The designer constructs style by colors and demonstrates attitude towards life by space. Texture of materials and basic colors are used to describe life. Within a small space, people can seek the essence of their heart and life. The lively space curve provides a sense of flexibility. Minimum but not simple, beautiful and uncommon. The entrance sculpture is inspired by books, which are the ladder of human progress. Books intend to spread the beauty of culture to everyone. Communicate the beauty of culture to people.
- Operation and Interaction
- The depth of the space is accentuated via the red set-ups. The calming and low-key metal lines represent a strong tension of space and an intensified restraint, a rich variation in extreme simplification and beauty. The mood and story are balanced by the use of different materials. The artistic atmosphere in the space makes it extremely comfortable. Every detail is full of designer’s intentions. The overall aesthetic creation also reveals the designer’s aesthetic accomplishment.
- Project Duration and Location
- The project is Located in changsha, China. The project duration was from May,2019 to Sept,2019.
- Specifications
- About 1218 square meters
- Keywords
- A: Ritual sense of art. B: Architectural interior texture. C: Environment-friendly
