Press Release
Lynn Tsang Receives the Bronze A' Design Award for HuangRan Patron Saint Wine Packaging in Packaging Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Lynn Tsang for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that HuangRan Patron Saint Wine Packaging by Lynn Tsang has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About HuangRan Patron Saint Wine Packaging
HuangRan is packaging for a series of Chinese rice wine. The design presents the four patron saints of ancient Chinese mythology: the Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise. Anthropomorphic illustration is combined with elements of Chinese opera to give the figures a fashionable new image intended to appeal to young consumers. Each of the four bottles represents one saint, and the saints are printed inside the gift box to occupy the four directions. The box uses an upper and lower cover, with hollowed out areas that add depth.
About Lynn Tsang
Lynn Tsang has worked with many well known brands, At the same time, he is also the brand founder of HuangRan rice wine. Lynn Tsang is very strict with his design works, His few design works have won many design awards recognized by the world authorities (4 IF Design Awards in Germany, 5 A' Design Awards in Italy).
Award Record
This recognition makes Lynn Tsang a winner of 5 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/98044
- A' Design Award Page: https://competition.adesignaward.com/98044
- Media Showcase: https://www.designnewsroom.com/!98044
- Laureate Profile: https://dezigners.org/d/235369
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- HuangRan Patron Saint Wine Packaging
- Function
- Patron Saint Wine Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Dim Gray, Gray and Dark Khaki
- Images
- 5
The Recognition
- Laureate
- Lynn Tsang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #98044
Credits
- Team
- Sha Shen
Design Details
- Unique Properties
- The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
- Inspiration
- Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
- Research
- Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
- Challenge
- There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
- Realization and Technology
- Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
- Operation and Interaction
- The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
- Project Duration and Location
- The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
- Specifications
- The outer box:220mm x 160mm x 160mm
- Keywords
- Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
