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Press Release

DesignNewswire · COMO, Italy ·

Wuxi Ditre Furniture Showroom by Yang Su Wins the Bronze A' Design Award in Interior Space and Exhibition Design

Yang Su acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Interior Space and Exhibition Design category for Wuxi Ditre Furniture Showroom by Yang Su, designed for Nonezone Design. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Wuxi Ditre Furniture Showroom

Wuxi Ditre is a furniture showroom designed for an Italian furniture brand in Wuxi, China. The interior covers 600 square meters and uses fireproof board, wood flooring, customized metal and grey floor tiles. A dark tone, natural wood texture and focused lighting create a calm setting for the exhibits. The free layout presents each group of products in an orderly sequence. A framework replaces the flat roof above the simplified reception desk. The stairs combine solid blocks with light glass handrails and narrow as they rise.

About Yang Su

Su Yang, young interior designer, designdirector of NONEZONE DESIGN. In 2009, he graduated from the environmental art designof Hunan University, and has been engaged in the design industry for nearly 10years. He has completed many high complexity design projects, and won unanimous praise in the industry with professional ability and rigorous attitude. At the same time, he has made great achievements in many domestic and foreign design competitions.I advocate the simplest design language to show more expressive force, pure and full. Humanistic care is more like the personality and life of design.

Award Record

Yang Su is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Wuxi Ditre Furniture Showroom
Function
Furniture Showroom
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dim Gray, Black, Dark Slate Gray, Dark Olive Green and Gray
Images
5
Client
Nonezone Design

The Recognition

Laureate
Yang Su
Country
China
Recognition
Bronze A' Design Award
Edition
2019 - 2020
Design ID
#97728

Credits

Team
Hai Wang and Derong Sun
Image Credits
Photographer Ming Chen, Group, 2019.; Photographer Ming Chen, Reception, 2019.; Photographer Ming Chen, Group,, 2019.

Design Details

Unique Properties
The highly modern space matches the characteristic of the exhibits. The subtle fragrance, the light and shade, the scale of enclosures, make one immersed in the spatial interpretation. The free layout allows the space to unfold in sequence, with each portfolio of exhibits presented to the viewers in an orderly manner.
Inspiration
The process of furniture production is a reconstruction of artistic aesthetics itself. DITRE, an Italian furniture brand, came to China far away across the sea, like a migration of aesthetics. The ultimate pursuits for the design by the eastern and western residential cultures bring designers new thoughts on the design of the exhibition hall.
Research
Italian furniture has its unique character, in which its appearance can be attractive, and its physical sense can touch your soul, similar to the animal's protective coloration that can bring shelter. The expression of space is developed based on the dark tone, from which the calm black, the natural wooden texture and the classic light, highlight a pure and harmonious atmosphere. Each material is endowed with the function of emotional hint, like a hot heart under the forbidding appearance.
Challenge
The stairs connecting different floors have abandoned the traditional treatment, and the solid blocks are interspersed between the walls, supplemented by light-weight glass handrails, like a sculpture switching between delicacy and massiveness. Visitors climb the stairs step by step which are narrowed from wide ones, provoking a desire of visitors to see what's going on up there.
Realization and Technology
The main materials in this project are fireproof board, wood floor, customized metal and grey floor tile. The exhibits, waiting quietly in a harmonious atmosphere, are as impressive as sparkling treasures in the dark.
Operation and Interaction
In the part of the roof which serves as the fifth facade, the framework replaces the flat roof to correspond to the simplified reception desk below. At a glance, one can see how the elaborate design works.
Project Duration and Location
The project started in October 15, 2018 in Wuxi and finished in January 30, 2019 in Wuxi.
Specifications
The project covers a total of 600 square meters. Due to the borrowed spatial relationship, the classical Italian style thousands of miles away and the Oriental philosophy of residence meet and collide here, which is an encounter to inspire the imagination.
Keywords
Interior, Furniture Showroom, Exhibition, Commercial, Flow Space, Modern, Elegant, Simple, Stable, Ditre

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